PAINT INDUSTRY IN INDIA

CONTENT

MARKET STRUCTURE

COMPOSITION OF PAINT INDUSTRY

MARKET PROFILE

TYPES OF PAINTS AVAILABLE IN

INDIA

COST STRUCTURE

MANUFACTURING PROCESS

FEATURES OF PAINT INDUSTRY

FACTORS DRIVING GROWTH IN

PAINT INDUSTRY

MARKET STRUCTURE

PAINT INDUSTRY

SIZE(Rs.110 bn)

•ORGANIZED BUSINESS(Rs.72.8 bn)•UNORGANIZED BUSINESS(Rs.39.2 bn)

PRODUCT

•DECORATIVE-70%(HOUSING AND CONSTRUCTION SECTOR)•INDUSTRIAL-30%(AUTOMOTIVE AND CONSUMER DURABLES)

COMPOSITION OF PAINT INDUSTRYPAINTS

Enamels (50%)

Distemper(19%)

Emulsions(17%)

Exterior Coating(12%)

Wood Finish(2%)

Industrial

Automative Paints(50%)

High Performance Coating (30%)

Powder Coating (10%)

Marine Paints(5%)

Coil Coating(5%)

MARKET PROFILE

ON THE BASIS OF SIZE: 1. Leaders in the organized sector are

APIL,GNPL,BERGER PAINTS, J&N LTD, ICI (INDIA). 2. Asian paints is the industry leader with an

overall market share of 33 per cent in the organized paint market. The Berger Group and ICI share the second slot in the industry with market shares of 17 per cent each. GNPL has a market share of 15 percent in the organized sector.

Contd.

ON THE BASIS OF PRODUCTS: 1. APIL dominates the decorative segment with a 38 per cent

market share. GNPL, the number-two in the decorative segment, with a 14 per cent market share. Berger and ICI have 9 per cent and 8 per cent shares respectively in this segment followed by J&N and Shalimar with 1 and 6 per cent shares.

2. GNPL dominates the industrial paints segment with 41 per cent market share. APIL holds 15 percent market share. Berger and ICI are the other players in the sector with 10 per cent and 9 per cent shares respectively. Shalimar too, has an 8 per cent share.

TYPES OF PAINTS AVAILABLE

• Acoustic Paint: It is specially designed for acoustic tiles • Alkyd Resin Paint: Best suitable for trim, doors, faux finishes and other

maximized use areas.• Dripless Paint: This paint is thicker and is most suitable for application on

ceilings • Latex Paint: The applicability of this paint is easier than most other and it dries

much quickly. It is also easier to be washed. • One-Coat Paint: It is the more expensive version of the latex and alkyd paints

and is mostly chosen for surfaces that require flawlessness in color.• Primers: This paint is the initiation for all interior paint works.• Rubber-Base Paint: This is best for concrete and bricks.• Textured Paint: If need is to cover any flawed surface in your house get this

paint. It works well on ceilings.

COST STRUCTURE

MANUFACTURING PROCESS

FEATURES OF PAINT INDUSTRY

SEASONAL

STRONG DISTRIBUTION NETWORK

HIGH WORKING CAPITAL REQUIREMENT

PRICE SENSITIVE

FACTORS DRIVING GROWTH IN THE INDAIN PAINT INDUSTRY

CONSTRUCTION URBANIZATION

NUCLEAR FAMILIESTECHNOLOGYINCREASE IN PER CAPITA INCOME

INDUSTRIALIZATION