ppt_final
TRANSCRIPT
Strategies For Successful Informative And Persuasive Speaking
Group 3
Roll No.: 81034 - 47
AGENDA
• Introduction• Purposes of Informative & Persuasive Speaking• Kinds of Informative & Persuasive Speaking• Audience Analysis• Organization for Informative & Persuasive Speaking• Supports for Informative & Persuasive Speaking• Summary
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Introduction
• Informative Speaking– You are not presenting info. that is controversial.
– You are not trying to change audience attitudes.
– You are trying to make the audience aware of something.
– Usually to improve audience knowledge or ability.
• Persuasive Speaking– Usually involves a controversial topic
– You are trying to persuade the audience to take some sort of action, or change some sort of behavior
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Purpose of Informative Speech
• To make an idea clear
• Idea can be:– Process
• Chronological• Topical
– Policy / Concept
Process: Chronological
• Title: Our Employees Overseas• General Purpose: To Inform• Specific Purpose: To suggest the
procedures in preparing for overseas work• Main Points:
– Contact with personnel office– Visit to overseas location– Debriefing with previous personnel in
overseas location
Process: Topical
• Title: Learning Microsoft Word
• General Purpose: To Inform
• Specific Purpose: To introduce the basic procedures of learning Microsoft Word
• Main Points:– Word Disks– Word Manual– Quick Help
Policy / Concept
• Title: Drugs in the Workplace
• General Purpose: To Inform
• Specific Purpose: To clarify company policy on use of drugs in the workplace
• Main Points:– Company definitions of what drugs are– Company policy on administered drug tests– Company rehabilitation policy
Roll No 35
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Kinds of Informative Speaking
Reports:• People don’t like reports, they’re too long.• Most common form of informative reports are-
1.Periodic Department reports
2.Monthly Personnel reports
3.Sales progress reports
4.Reports on Manufacturing problems
And many more…..
Goodwill:• Providing positive Company image in the
Community orally.• Better Speakers are selected to represent the
Company to the public.• Short goodwill statements are- 1. Welcome visitors 2. Offer a tour 3. Introduce speakers 4. Confer awards 5. Host a retirement party All seek to bring about goodwill for the
Company.
Briefings:
• Short, problem-solving sessions.
• Speakers offer background information, current
situation, pros and cons of an argument.
• Presented to management that they can make an informed decision.
Roll No 37
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FACT• Business questions and statement requiring factual answers are
a) What is the expenditure of company X in US dollar for their new airport?
b) Travel costs are way out of line, I want a report on last month expenditures.
• Using statistics or numbers as form of persuasive support.
• Strategic planning – laying out long term goals for an entire company or for departments within the company.
Roll No 40
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Occasion
• Know your Audience
• Insiders
• Outsiders- be more careful
Location
• size of the room
• Tools Available
Organisation for Information & Persuasive Speaking• First step – Determine whether inform/
persuade
• Next is organizing data in logical form
• Basic Structure:– The Introduction– Body / Discussion– The conclusion
The Introduction
• Composed of 3 parts : PAL approach– The Porch
• Opening statement
– The Aim / purpose• Self explanatory
– The layout • Giving an overview or setting the agenda
The Porch 5 different approaches
• Tell an anecdote / joke / good natured story
• Quotation that gives background/inspiration to speech
• Greet the audience sincerely
• Make a startling statement
• Ask questions that make audiences think
Aim & Layout
• Aim – Be precise, exact and concise– Eg. One reason that brings us here today is to
chat with you about strategies for effective oral communication
• Layout – Roadmap, overview. Fore stating major points that you will cover.– Eg. We will discuss about successful strategies
for informative and persuasive speaking.
The Body of the Speech
• By Topical Organization• By Chronological Organization• By Cause to effect
- Three caveats in considering casual rationing
- Avoid assuming that a single cause produces a precise result.- Avoid assuming a false connection- Multiple causes for an effect.
Persuasive Speaking
• Body of the speech to persuade, get audience to accept your position.
• Often expressed as – Position– Claim– Assertion– Resolution– Legal proposition
Persuasive Business Speaking
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Problem Solution – For Change
• Structure Used– Problem-Solution-Benefit
• Used when the speaker feels that change is in Order
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Problem Solution- For Change
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Problem Solution- For Change
• The Problem• Prove Existence of the Problem
• The Solution– Recommendations & reasons– Answer Listeners Unstated Questions– Answer Stock Issues
• State Positive Benefits• State Negative Repercussions of Non
Acceptance
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Problem-Solution – No Change
• Used for Arguments of Status Quo
• The Problem– Prove the non requirement of change
• The Solution– Argue for Status Quo as negatives outweigh
any positives
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Roll No 45
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Six Forms of Support
Six Forms of Support (Contd.)
Questions on Forms of Support
While selecting the evidence, check:• Accuracy and neutrality of sources• Timeliness, validity, reliability of data• Scope • Ambiguity of evidence• Evidence and agreeability• Fair, careful research
Forms of Support
• Listeners and readers have their own biases• sources must be reliable, for example abstract
taken from HBR, April issue, pg no. XX, article written by YY
• Data produced must be recent• Opinion and fact must be clearly demarcated• Credible support for evidence, and careful
selection• Self esteem becomes important when
persuading a group of people,eg prime minister giving speech on nuclear deal in parliament
Conclusion
• Process of informing- to clarify
• Process of persuasion-seeking willing acceptance of ideas
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Thank You