[ppt]powerpoint presentation - university of illinois at urbana...
TRANSCRIPT
WELCOMEMarketing Plan Development
AgendaWelcomeOverviewStrategic Focus• Mission Statement• SWOT Analysis/Prioritize• Goals/Prioritize
Marketing Strategies• Constituents• Strategies• MessagesPubl
ic A
ffai
rs
Overview
Purpose of Marketing
College LevelCampus Level
Publ
ic A
ffai
rs
Overview
Goal of Meeting: To guide the unit through the process of developing and implementing a marketing plan that complements the campus-level plan
Process
Publ
ic A
ffai
rs
Mission Statement
In three to five years, if there were no obstacles, what would success look like for the College/Unit?
What does success look like on campus? Off campus (peer institutions, funding agencies, alumni)?
Publ
ic A
ffai
rs
Goals
What goals would help you achieve this success?
Publ
ic A
ffai
rs
Strengths
What are your successes?
What makes them successes?
What factors (people, products, systems, etc.) contributed to the success?
What would your constituents say are your strengths?
Publ
ic A
ffai
rs
Weaknesses
What are your weaknesses?
What would your constituents say are your weaknesses?
What changes are you prepared to make to improve the situation?
What factors (people, products, systems, etc.) contributed to the weaknesses?Pu
blic
Aff
airs
Opportunities
What are some realistic opportunities that your unit is aware of?
Are there any changes or trends in the marketplace that might present an opportunity?
How can you take advantage of these opportunities?
Publ
ic A
ffai
rs
Threats
Whom do you use as a benchmark? Who is your competition?
What is your competition doing that works?
What are the similarities and differences between your unit and the competition?
Could any of your weaknesses seriously threaten your unit?
Publ
ic A
ffai
rs
Constituents
Who can make the top goals happen?
Publ
ic A
ffai
rs
Strategies
How do you currently reach these constituents?
What new strategies will work?
Are these strategies measurable?
Publ
ic A
ffai
rs
Messages
Why do these constituents choose your programs, services, and benefits?
What benefit do you provide or need to fulfill?
Publ
ic A
ffai
rs
Wrap-up/Evaluation
Please send any additional thoughts or ideas to the meeting to:
FacilitatorEmail address
Thank you!
Publ
ic A
ffai
rs