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Leveraging the global oil trends to grow the value of the biscuit categoryP. MARK STAVRO, PHDGlobal Marketing Director, Bunge
+3%
’15
17.9
13.4
4.5
’10
15.3
11.5
3.8
SAVORY SWEET
+0.7
+1.9
Volume (MnMT)
GLOBAL RETAIL BISCUIT SALES
+3%
’15
91.6
67.3
24.2
’10
77.2
58.2
19.0
+5.2
+9.2
Value ($USD Bn)
Retail demand for biscuits showed steady 5 year growth, 2010-2015
Source: Euromonitor
+38
+1
+46
+41/2+14
+3
+24
+1
+537
+7
+4
-1
+38
+1
Retail Savory Biscuit Sales in Volume
Absolute volume change in MnMT
for 2010-15
Per capita change in # servings per person 2010-15
Savory biscuit sales growth is international, greatest in Asia, 2010-15
+62
+11/2
Source: Euromonitor
Retail Sweet Biscuit Sales in Volume
Absolute volume change in MnMT
for 2010-15
Per capita change in # servings per person 2010-15
+33
-11/2
+94
-1
+52
-1+150
+14
+311
+5
+1,249
+71/2
+8
-2
+38
+1
Sweet biscuit sales growth is international, greatest in Asia, 2010-15
Source: Euromonitor
Health & WellnessFlavor Discovery
Snacking Outsourcing of Cooking
Less Processing
Transparency
The 6 global food trends shaping eating in all channels
Oils & Fats Category Biscuits Categories
The oils and biscuit categories are both affected by the same trends
↑Value
Crackers
CookiesCrackers
Wafers
Relationship between categories We grow category value in 2 ways
Creamy Texture Omega-3
↓SatsOrganic
Evolving category content
Knowing the
category value drivers
Snacks
Fresh
Growing oil & fat category value can grow biscuit category value
Category Content Products that meet the same needs &
behaviors
Need: make a cracker
Palm
Canola
Soy
Sun Health Natural Sensory Perform
Knowing category content & value drivers helps us grow category value
Category Value Drivers Guides innovation to step change
category value
Omega-3 non-GMO
Virgin Oils Hi-Oleic
Value Drivers: max user’s experience
Category Content Products that meet the same needs &
behaviors
Need: make a cookie
Palm
Canola
Soy
Sun Health Natural Sensory Perform
Category Value Drivers Guides innovation to step change
category value
Value Drivers: max user’s experience
↓Sats Organic Butter Hi-Oleic
Knowing category content & value drivers helps us grow category value
The oil & fat category value drivers align with the trends
Less Processing TransparencyHealth Flavor Snacking Eating Out
Global Food Trends
Valu
e Dr
iver
s
1995 2000 2005 2010 20150
50
40
30
20
10
Global food oil consumption is dominated by palm and soybean oils
SoybeanCanola
Peanut
OliveCotton
Coconut
ButterLard & TallowSun
Palm
Historical Food Oil Consumption Trend (Mn MT) 2015 (Mn MT)
4742191311
96432
Mill
ion
Met
ric To
ns
Source: USDA, PSD Online
The different regions have different oil & fat consumption profiles
SoyCanola
Palm
1584
PalmButter
Soy
955Soy
PalmSun
611
SoyCanola
Palm
831
SunCanola
Palm
333
North America
PalmSoy
Canola
943
South America
China
Europe
ME & Africa
India
Source: USDA, PSD Online
Top 3 oils & fats consumed by region, Mn MT
46194647109125
324325337
479495
1,057
Sun
Palm
Canola
Soybean
ButterOlive
Vegetable
Coconut
HO-Sun
Cotton
Animal
Peanut
HO-Canola
Savory biscuits: palm oil was the most popular oil used globally, 2015
# of savory biscuits launched globally using different oils & fats, 2015
Source: Innova
% of savory biscuits globally using oils & fats in 2015
41931134137139571755822
1,463
4,948
1,840
3,655Butter
Palm
Sun
Canola
Vegetable
Olive
Coconut
OliveCotton
HO-Sun
Peanut
Animal
HO-Canola
# of sweet biscuits launched globally using different oils & fats, 2015
Source: Innova
% of sweet biscuits globally using oils & fats in 2015
Sweet biscuits: palm oil was the most popular oil used globally, 2015
Health
Natural
Sensory
Perform
Key marketing features across each of the oils & fats value drivers
Omega-3
Non-GMO Organic Expeller Pressed Cold Pressed Traceability
Coconut Oil Olive OilVirgin Oils Butter
High-Oleics
Hydro/Trans Sat FatsHeart Health
Heart Health Scale of Fatty Acids
Polyunsaturated
Monounsaturated
Saturated Fat
Trans Fat
Heart health science shows polys the healthiest, trans unhealthy
Source: Innova
Eating seed oils instead of sat fats lowers LDL (bad) cholesterol
-16% -15% -14% -14% -13%-9%
Soy Sun Canola Ricebran Corn Olivevs palm, butter, lard
Source: Innova
The sat fat level of frying oils is lowest for HO-canola and highest for palm
Source: USDA (HO-Canola, Canola, HO-Safflower, HO-Sunflower, Corn, Olive, Soybean, Peanut, Rice Bran, Cottonseed, Palm)
49.345.9
40.8
25.919.716.915.713.812.910.59.99.07.57.46.8
PalmPalm Olein
Palm Super Olein
CottonRice Bran
PeanutSoyOliveCornHO-Soy
HO-Sun
HO-SAF
CanolaHO-Canola
HO-Algal
Seed Oils Palm Oils
Saturated Fat Content (% of Oil)
4.0
3.0
2.0
1.0
0.0’15’10’05
Trans / Hydro FreeOther
6% Share
0.0
3.5
7.0
10.5
14.0
’05 ’10 ’15
7% Share
Trans/hydrogenated free claims on biscuits is growing slowly
2% Share
1% Share
Source: Innova
Savory Biscuits
# of products (x 1,000) # of products (x 1,000)
Sweet Biscuits
# of products launched with claims:
4.0
3.0
2.0
1.0
0.0’15’10’05
Low / Reduced / Less Sat FatOther
2% Share
0.0
3.5
7.0
10.5
14.0
’05 ’10 ’15
0.3% Share
0.6% Share
0.2% Share
Source: Innova
Low/lower sat fat claims on biscuits is a very small share of total
Savory Biscuits
# of products (x 1,000) # of products (x 1,000)
Sweet Biscuits
# of products launched with claims:
4.0
2.0
3.0
0.0
1.0
’10’05 ’15
Other Butter / Coconut Oil
16% Share
3.5
0.0
7.0
10.5
14.0
’10 ’15’05
46% Share
10% Share
34% Share
Source: Innova
Butter/coconut oil claims on biscuits is a large share of total
Savory Biscuits
# of products (x 1,000) # of products (x 1,000)
Sweet Biscuits
# of products launched with claims:
Retail butter consumption is growing globally, replacing margarine
2005 2010 2015
5
1
4
3
2
+14%
-1%
ButterMargarine
-25% +5%
+6% +2%
-6% +11%
+32% +48%
+51% +44%
Source: Euromonitor
2005-15 retail consumer consumption:
Mn
liter
s
Today Shortening Alternatives without Trans Fat
Basic Trans Fat
Basic Palm
OilBasic Blends
Palm/Seed OilsSpecial Blends
Seed Oils
Special Blends Palm/Seed Oils
Specialty Low Sats
Sats 30% 50% 30-35% 30-35% 30-35% 20-25%
Trans 30% 0% 0% 0% 0% 0%
Functionality
Technology PH None Physical Blend EIE Blend EIE Blend Blends + Structuring
But, as long as there is demand to lower sats, there are solutions
• Virgin
• Simply filtered
•Traceability
•Non-GMO
•Organic
UnrefinedSeed Selection
•Expeller pressed
•Cold pressed
Extraction Refining
• Functionality
•Color
• Flavor
How ‘natural’ is expressed for oils & fats
3.0
2.0
1.0
0.0’15’10’05
non-GMOOther
7% Share
Life Oil Solio Fulinmen SonyashnaSoy Canola Corn Sun
Non-GMO is growing in global retail oils, as seen by new launches
# of products (x 1,000)
Source: Innova
2.0
3.0
4.0
0.0
1.0
’05 ’10 ’15
Other non-GMO
5% Share
3.5
7.0
0.0
14.0
10.5
’15’05 ’10
4% Share
Source: Innova
Savory Biscuits
# of products (x 1,000) # of products (x 1,000)
Sweet Biscuits
# of products launched with claims:
Non-GMO is small but growing in share in global retail biscuits
3.0
2.0
1.0
0.0’15’10’05
OrganicOther
18% Share
Sprouts Groovy Food
Canola Hemp
Bertolli
Olive Avocado Sesame
Sagra GoOrganic
Source: Innova
Organic is growing in global retail oils, as seen by new launches
# of products (x 1,000)
2.0
3.0
4.0
0.0
1.0
’05 ’10 ’15
Other Organic
14% Share
3.5
7.0
0.0
14.0
10.5
’15’05 ’10
8% Share
Organic is significant and growing in share in global retail biscuits
Source: Innova
Savory Biscuits
# of products (x 1,000) # of products (x 1,000)
Sweet Biscuits
# of products launched with claims:
2.0
1.0
0.0’15’10’05
PressedOther
24% Share
Pressed non-olive oils are key & growing in share in global retail
Hain Sunright Walter Rau Health 1st
Expeller Pressed
Cold Pressed
First Pressed
First Cold Pressed
MeridianCold
Pressed
Source: Innova
# of products (x 1,000)
1.0
0.0
0.5
1.5
’15’10’05
PressedOther
9% Share
Pressed non-olive oils are key & growing in share in US retail chips
Source: Innova
# of products (x 1,000)
4.0
3.0
2.0
1.0
0.0’15’10’05
PressedOther
2% Share
0.0
3.5
7.0
10.5
14.0
’05 ’10 ’15
1% Share
Source: Innova
Savory Biscuits
# of products (x 1,000) # of products (x 1,000)
Sweet Biscuits
# of products launched with claims:
Pressed oil is small but growing in share in global retail biscuits
Sustainable palm oil, small, starting to grow in global retail biscuits
0.0
1.0
3.0
2.0
4.0
’15’10’05
Sustainable PalmOther
0.6% Share
14.0
10.5
7.0
3.5
0.0’05 ’10 ’15
0.7% Share
Savory Biscuits
# of products (x 1,000) # of products (x 1,000)
Sweet Biscuits
# of products launched with claims:
Source: Innova
2.0
1.0
0.0
3.0
’15’10’05
PressedOther
31% Share
Virgin oils are key & growing in share in global retail
Hain Bell Plantation San PiedroVirgin
CoconutVirgin
PeanutVirgin
Avocado
VernoilaiseVirgin
Walnut
Source: Innova
4.0
3.0
2.0
1.0
0.0’15’10’05
VirginOther
5% Share
0.0
3.5
7.0
10.5
14.0
’05 ’10 ’15
0.5% share
Virgin oils are small, growing in share in global retail savory biscuits
0% share
2% share
Savory Biscuits
# of products (x 1,000) # of products (x 1,000)
Sweet Biscuits
# of products launched with claims:
Source: Innova
The oxidative stability of oils is best for HO-Sun and palm oil
Source: USDA (HO-Canola, Canola, HO-Safflower, HO-Sunflower, Corn, Olive, Soybean, Peanut, Rice Bran, Cottonseed, Palm)
3,588
1,8871,664
7,2746,672
6,130
4,5324,2813,8722,892
2,2471,8741,839872
HO-Sun
Rice Bran
HO-Algal
Palm Olein
PalmCottonCanolaHO-Canola
Olive HO-Saff
Palm Super Olein
Peanut SoybeanCorn
Seed Oils Palm Oils
Oxidative Stability of Various Oils
4.0
3.0
2.0
1.0
0.0’15’10’05
High OleicOther
2% Share
0.0
3.5
7.0
10.5
14.0
’05 ’10 ’15
2% share
High oleic oils are small, growing in share in global retail biscuits
0% share
0% share
Savory Biscuits
# of products (x 1,000) # of products (x 1,000)
Sweet Biscuits
# of products launched with claims:
Source: Innova
Oils, price, functionality, health
Palm
Partial Hydro
Soy
HO-Canola
Price
Func
tiona
lity
Canola
Sunflower
OliveHO-Sun
Cotton
Peanut
Palm
Partial Hydro
Soy
HO-Canola
Health
Canola
Sunflower
OliveHO-Sun
Cotton
Peanut
Health
Natural
Sensory
Perform
Healthy Snacking Clean Label Clear Label Indulgence
• Lower sats shortenings
• Cold pressed oils • Low contaminant oils
• Natural antioxidants
• Sustainable palm• Traceable seed oils• Algae oil
• Virgin oils
• Non-GMO, organic
• High oleic oils
• Butter• Confection fat
Leveraging the oils & fats value drivers to deliver on the biscuit trends