pr +3rd+sem
TRANSCRIPT
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LIST OF ATTEMPTED QUESTIONS AND ANSWERS
Select The BlankQuestion If you have a website include the ________ in your heading.
Correct Answer URL
Your Answer URL
True/FalseQuestion In Television advertising the sequence followed is Middle, End, Beginning
Correct Answer False
Your Answer False
Multiple Choice Multiple AnswerQuestion The most persuasive messages are :-
Correct Answer Direct , Simply expressed , Contains one primary data
Your Answer Direct , Simply expressed
Multiple Choice Single AnswerQuestion The word "brand" has its origns in the word "brandr" which means
Correct Answer Burn
Your Answer Burn
Multiple Choice Multiple AnswerQuestion The opening of American West provided many opportunities to people to migrate to the west. Many of the
legends and stories of these people were told viz.
Correct Answer Buffalo Bill Cody , Wyatt Erap , Calamity Jane
Your Answer Buffalo Bill Cody , Wyatt Erap , Calamity Jane
True/FalseQuestion Abraham Maslow was a great Philosopher.
Correct Answer False
Your Answer True
Multiple Choice Single AnswerQuestion The modern day advertising has its roots in
Correct Answer USA
Your Answer USA
Multiple Choice Single AnswerQuestion The term "Publics" means these are all those :-
Correct Answer People on whom the success or failuer depends
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Your Answer People on whom the success or failuer depends
Multiple Choice Single AnswerQuestion Advertisment copy consists of the body copy, Slogans and
Correct Answer Head Line
Your Answer Head Line
Match The Following
Question Correct Answer Your Answer
Graphic element Geometric Pattern Geometric Pattern
Corporate Identity Souveniers Souveniers
Standardized colours Coco Cola Coco Cola
Founder Names IBM IBM
Multiple Choice Multiple AnswerQuestion Pope Urban II used communication systems which involved :-
Correct Answer Word of Mouth , Slogans & Symbols , Writing
Your Answer Writing , Word of Mouth , Slogans & Symbols
True/FalseQuestion FYI stands for For Your Information
Correct Answer True
Your Answer True
Select The BlankQuestion All large companies develop a ________ identity manual
Correct Answer Corporate
Your Answer Corporate
Multiple Choice Multiple AnswerQuestion In nineteenth century food processing industry began famous and reputed names which came into lime
light were
Correct Answer Nestles , Cadburys , Kellogs
Your Answer Cadburys , Kellogs
True/FalseQuestion The art director and the copy writer work together as a team.
Correct Answer True
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Your Answer True
True/FalseQuestion Much of the communication research was related to the war time interest in propaganda.
Correct Answer True
Your Answer True
True/FalseQuestion The food processing industry began around eighteen century.
Correct Answer False
Your Answer False
Multiple Choice Single AnswerQuestion Advertisments in those days were laid out like our present day
Correct Answer Classified advertisment
Your Answer News paper advertisment (Full, Half page)
True/FalseQuestion The first advertisinment on A & F pears bought a picture tilted "bubbles" was launched in 1886.
Correct Answer True
Your Answer True
True/False
Question The letter should be limited to 8 to 9 paragraphs
Correct Answer False
Your Answer False
Multiple Choice Multiple AnswerQuestion When a mistake is been committed :-
Correct Answer Do not lie , Do not try to cover up things , Do not pretend to be right
Your Answer Do not lie , Do not try to cover up things , Do not pretend to be right
True/FalseQuestion India is the hope of free world.
Correct Answer False
Your Answer True
Multiple Choice Multiple AnswerQuestion In advertsement collateral material refers to
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Correct Answer Brochures , Video Tapes , Product Leaflets
Your Answer Brochures , Video Tapes , Product Leaflets
Select The BlankQuestion In print media rates depends upon the size, Colour and ________
Correct Answer Position
Your Answer Position
Multiple Choice Single AnswerQuestion While designing the print of the ad the art director has to decide upon the best format to
Correct Answer Communicate the message
Your Answer Communicate the message
Match The Following
Question Correct Answer Your Answer
Advertising in eighties saw Address to specific consumers USA
The Beginning of Advertising Exchange of goods Babylonian Clay tablet
Invention of the printing press Johann Gutenberg Johann Gutenberg
Advertsing of 1660 For toothpaste For toothpaste
Multiple Choice Single AnswerQuestion Eye-catching signs were painted on
Correct Answer Buildings
Your Answer Hoardings
Select The BlankQuestion More and more people began to read newspaper and ________
Correct Answer Magzine
Your Answer Magzine
True/FalseQuestion During the press conference it is advisible to only communicate the news it should be one way
communication.
Correct Answer False
Your Answer False
Select The BlankQuestion Fillers are material used to fill in the empty at the ________ minute.
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Correct Answer Last
Your Answer Last
Multiple Choice Multiple AnswerQuestion The corporate identity is represented in form of
Correct Answer Letter Head , Business Cards , Brochure
Your Answer Letter Head , Business Cards , Brochure
Select The BlankQuestion J & J also campaigns with the ________ .
Correct Answer Government
Your Answer Government
Select The BlankQuestion Skilful media relations involves treading the fine line between catering for the ________.
Correct Answer Organization
Your Answer Organization
Select The BlankQuestion The production department is responsible for ________ the creative concepts.
Correct Answer Translating
Your Answer Producing
Multiple Choice Single AnswerQuestion Advertsment actually grew up after the
Correct Answer Second World war.
Your Answer Second World war.
Select The BlankQuestion The copywriter is responsible for writing the copy of the advertisment in terms of ________
Correct Answer Words
Your Answer Words
Multiple Choice Multiple AnswerQuestion A some what humorous detour on the road of Public Relation history lies in :-
Correct Answer Exaggerations , Plausible , Real Estate promotion
Your Answer Exaggerations , Real Estate promotion
Multiple Choice Multiple Answer
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Question In DAGMAR model the different stages are:
Correct Answer Awareness , Comprehension , Conviction
Your Answer Awareness , Comprehension , Conviction
Multiple Choice Multiple AnswerQuestion The feature story is valuable publicity tool and an idea vehicle for helping people understand :-
Correct Answer How to choose , Buy , Use product or service
Your Answer How to choose , Buy , Use product or service
Multiple Choice Single AnswerQuestion In a crisis, in management team, every person must be capable of working under extreme :-
Correct Answer Pressure
Your Answer Pressure
Multiple Choice Single AnswerQuestion The following "firsts" were observed during the period :-
Correct Answer 1900-1921
Your Answer 1900-1921
Multiple Choice Multiple AnswerQuestion The various types of advertisments are
Correct Answer Consumer and Retail , National & International , End product or Industrial
Your Answer Consumer and Retail , National & International , End product or Industrial
Multiple Choice Single AnswerQuestion The Body Copy is also called as
Correct Answer Main Text
Your Answer Main Text
True/FalseQuestion The spokesperson should be Verbose.
Correct Answer False
Your Answer False
Select The BlankQuestion Testimony means actual user share their________ in the form of an ad.
Correct Answer Experience
Your Answer Experience
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Multiple Choice Single AnswerQuestion By which sign the end of your release is marked ande which is repeated several times?
Correct Answer ####
Your Answer ####
Multiple Choice Single Answer
Question Public information came into the exsitence at the time of ancient egyptians which are :-
Correct Answer 5000 years ago
Your Answer 4000 years ago
LIST OF ATTEMPTED QUESTIONS AND ANSWERS
Multiple Choice Single AnswerQuestion A brand is a valuable :-
Correct Answer Assest
Your Answer Assest
True/FalseQuestion The journalist can publish whatever he wants.
Correct Answer False
Your Answer False
Multiple Choice Multiple AnswerQuestion Marketing mix consists of
Correct Answer Product and Price , Promotion
Your Answer Product and Price , Place , Promotion
Multiple Choice Multiple AnswerQuestion Choosing a city for press conference depends upon the level you are working with :-
Correct Answer National , Regional , Business
Your Answer National , Regional , Global
Select The BlankQuestion For testing the advertisement, adveretisers uses ________
Correct Answer Focus Groups
Your Answer Target Audience
True/False
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Question Corporate success depends on a workforce.
Correct Answer False
Your Answer True
Select The BlankQuestion In communication process the source ________ the messages.
Correct Answer Encodes
Your Answer Encodes
True/FalseQuestion The letter should be limited to 8 to 9 paragraphs
Correct Answer False
Your Answer False
Multiple Choice Multiple AnswerQuestion When a mistake is been committed :-
Correct Answer Do not lie , Do not try to cover up things , Do not pretend to be right
Your Answer Do not lie , Do not try to cover up things , Do not pretend to be right
Multiple Choice Multiple AnswerQuestion Expert communicators use a number of devices such as :-
Correct Answer Drama , Statistics , Examples
Your Answer Drama , Examples , Shows
Multiple Choice Single AnswerQuestion Public Relation practitioners play a dual role, they are advisiors as well as :-
Correct Answer Counsellors
Your Answer Counsellors
Match The Following
Question Correct Answer Your Answer
Sensory appeal Advertisements that have an effect onthe five senses
Advertisements that have an effect onthe five senses
Price or Value appeal Promising the buyer that the product isworth more than money can buy
Promising the buyer that the product isworth more than money can buy
Celebrity Appeal Using celebrities to endorse a product Using celebrities to endorse a product
Testimonials Actual user shares his experience in theform of testomony
Actual user shares his experience in theform of testomony
Multiple Choice Multiple Answer
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Question The opening of American West provided many opportunities to people to migrate to the west. Many of thelegends and stories of these people were told viz.
Correct Answer Buffalo Bill Cody , Wyatt Erap , Calamity Jane
Your Answer Buffalo Bill Cody , Wyatt Erap , Calamity Jane
Select The BlankQuestion Firestone used to sell millions of tyres at the rate of ________.
Correct Answer 50$
Your Answer 50$
Multiple Choice Single AnswerQuestion In every organisation there are requirements for the management to communicate with different
audiences this sort of communication is called as :-
Correct Answer One to many communication
Your Answer One to many communication
Select The BlankQuestion It maddens reporters to spend time at a press conference when they could have been given the same
information in a ________.
Correct Answer Press release
Your Answer Data Form
Multiple Choice Single AnswerQuestion Advertisments in those days were laid out like our present day
Correct Answer Classified advertisment
Your Answer Classified advertisment
Multiple Choice Single AnswerQuestion Knowledge must be coupled with authority otherwise it loses :-
Correct Answer Credibility
Your Answer Wisdom
Select The BlankQuestion Planning & Implementation are the efforts done by the organization to influence or ________ public
Policy.
Correct Answer Change
Your Answer Improve
Select The BlankQuestion The copywriter is responsible for writing the copy of the advertisment in terms of ________
Correct Answer Words
Your Answer Graphics
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True/FalseQuestion Very often the presence of a well known celebrity can liven up a routine company function
Correct Answer True
Your Answer True
True/False
Question An average san diego used to handle 65 media enquiries every day.
Correct Answer False
Your Answer True
Multiple Choice Single AnswerQuestion The word "brand" has its origns in the word "brandr" which means
Correct Answer Burn
Your Answer Burn
True/FalseQuestion The food processing industry began around eighteen century.
Correct Answer False
Your Answer True
Multiple Choice Multiple AnswerQuestion The press kits desgined by Johnson & Johnson included :-
Correct Answer J & J history , Name of top people , Financial results
Your Answer J & J history , Financial results , How it went wrong
Match The Following
Question Correct Answer Your Answer
Action Plan Time bound Sales Promotion activities Time bound Sales Promotion activities
Marketing Objectives Sales Target Sales Target
Marketing Strategy Market segment, target audience Market segment, target audience
Marketing Mix Product, price, distribution andpromotion
Product, price, distribution and promotion
True/FalseQuestion The print media consists of newspaper and magzines.
Correct Answer True
Your Answer True
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Multiple Choice Single AnswerQuestion Advertisement is a communication in :-
Correct Answer Paid Form
Your Answer Paid Form
Multiple Choice Multiple AnswerQuestion The liability coverage takes care of :-
Correct Answer Loss of property , Medical Condition , Internal Harrasment in the organization
Your Answer Fire , Loss of property , Medical Condition
Select The BlankQuestion In green land ice melts for only a few________.
Correct Answer Months
Your Answer Days
Multiple Choice Multiple AnswerQuestion The PR practitioner advises management on preparing the policy frame works and also develops
systems for implementation, they also make sure that no job candidates are discriminated against anyparticular
Correct Answer Caste , Race , Creed or Religious order
Your Answer Caste , Race , Creed or Religious order
Multiple Choice Multiple AnswerQuestion Adams legacy also inculded :-
Correct Answer Newspaper essays , Speeches , Parades
Your Answer Posters , Newspaper essays , Speeches
Multiple Choice Single AnswerQuestion The typed lines should be kept :-
Correct Answer 50 to 60 characters long
Your Answer 50 to 60 characters long
Multiple Choice Multiple Answer
Question Culture means
Correct Answer Values , Perception , Beliefs
Your Answer Values , Beliefs , Habits
Select The BlankQuestion If you do the right think you have to make sure that people ________ about it.
Correct Answer Hear
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Your Answer Hear
Multiple Choice Single AnswerQuestion The modern day advertising has its roots in
Correct Answer USA
Your Answer USA
True/FalseQuestion All advertisments are alike.
Correct Answer False
Your Answer False
Multiple Choice Single AnswerQuestion Advertsment actually grew up after the
Correct Answer Second World war.
Your Answer Second World war.
Multiple Choice Single AnswerQuestion The PR pactitioner practises media relations for two purposes one to send information and other to :-
Correct Answer Gather Information
Your Answer Safe guard the interest
True/FalseQuestion Internet is part of electronic media
Correct Answer False
Your Answer True
Multiple Choice Single AnswerQuestion New releases do not have strong concluding :-
Correct Answer Paragraph
Your Answer Lines
Select The BlankQuestion The words in your headings will usually be for ________ release
Correct Answer Immediate
Your Answer Immediate
Multiple Choice Single AnswerQuestion Eye-catching signs were painted on
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Your Answer Employee & Financial communications , Advertising , Media Relations
Multiple Choice Single AnswerQuestion A PR should always have a track of :-
Correct Answer Bottlenecks
Your Answer Quality of communication exchange
Multiple Choice Multiple AnswerQuestion People forget mistakes than brow beaten by
Correct Answer Cunning , Manipulative , Explanations
Your Answer Cunning , Manipulative , False Promises
Match The Following
Question Correct Answer Your Answer
Speakers on Radio & TV Showcase of Unique abilities Showcase of Unique abilities
Generating Publicity Good Work of Organization Good Work of Organization
Urgent Information to be communicated Media Community Media Community
Invite Speakers Long term Business Strategy Long term Business Strategy
Select The BlankQuestion The ________ guides cast members and manages the crew during the shooting of the ad.
Correct Answer Director
Your Answer Assistant Director
Multiple Choice Single AnswerQuestion Who was CEO of The San Diego & Electric company?
Correct Answer Thomas Page
Your Answer Victor Newman
Select The BlankQuestion It is very difficult to attribute a rise of sales due to ________
Correct Answer Advertising
Your Answer Advertising
True/FalseQuestion The most important information is down the air.
Correct Answer False
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Your Answer True
Multiple Choice Multiple AnswerQuestion The catcholic Church reponded with its own counter reformation by means of :-
Correct Answer Books , Pamphlets , Speeches
Your Answer Speeches , Books , Pamphlets
True/FalseQuestion The art director and the copy writer work together as a team.
Correct Answer True
Your Answer False
Multiple Choice Multiple AnswerQuestion The lesson learnt from Tylenol case was :-
Correct Answer Open Communication policy , Adhering to companys policy regarding customer safety , Establishment of
Media controlYour Answer Open Communication policy , Adhering to companys policy regarding customer safety , Establishment of
Media control , How to solve the crisis
Select The BlankQuestion A product becomes a brand when the product delivers a ________
Correct Answer Functional Benefit
Your Answer Cost Benefit
Select The Blank
Question In the DAGMAR model it is based on the premise that there are series of ________ steps through whicha brand must climb.
Correct Answer Mental
Your Answer Six
Multiple Choice Single AnswerQuestion Marketing objectives are referred in terms of :
Correct Answer Sales
Your Answer Sales
True/FalseQuestion Research shows that 70% of buying decisions are made in store.
Correct Answer True
Your Answer True
Multiple Choice Single AnswerQuestion In a crisis, in management team, every person must be capable of working under extreme :-
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Correct Answer Pressure
Your Answer Difficult conditions
Multiple Choice Multiple AnswerQuestion The functions of an advertising agency are
Correct Answer Account Management , Planning, Creativity,Production , Media and Agency Management
Your Answer Account Management , Planning, Creativity,Production , Media and Agency Management
True/FalseQuestion In the style always use a passive voice
Correct Answer False
Your Answer True
Multiple Choice Single AnswerQuestion Any message or suggested action must be compatible with group values or :-
Correct Answer Beliefs
Your Answer Principals
Multiple Choice Single AnswerQuestion In the publicity eras the nature of communiction was :-
Correct Answer One- way
Your Answer One- way
True/FalseQuestion FYI stands for For Your Information
Correct Answer True
Your Answer True
Multiple Choice Single AnswerQuestion A Public Relation professional who counted over 500 different definitions for PR was known as :-
Correct Answer Rex Harlow
Your Answer Rex Harlow
Multiple Choice Single AnswerQuestion The advertising objective is a part of :
Correct Answer Long term objective
Your Answer Long term objective
Multiple Choice Single Answer
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Question The PR practitioner has to understand and be skilled in the usage and application of all :-
Correct Answer Communication Media
Your Answer Mass Media
Select The BlankQuestion In print media rates depends upon the size, Colour and ________
Correct Answer Position
Your Answer Number of words in the ad.
True/FalseQuestion Erik Thovaldson named the island as greenland.
Correct Answer True
Your Answer True
Select The BlankQuestion The The release should end with ' -30-' or ________
Correct Answer "****"
Your Answer ????
True/FalseQuestion The first advertisinment on A & F pears bought a picture tilted "bubbles" was launched in 1886.
Correct Answer True
Your Answer True
Multiple Choice Multiple AnswerQuestion The corporate identity is represented in form of
Correct Answer Letter Head , Business Cards , Brochure
Your Answer Letter Head , Business Cards , Brochure
Multiple Choice Single AnswerQuestion While scheduling the press conferences be aware of the :-
Correct Answer Media Deadlines
Your Answer Press
Multiple Choice Multiple AnswerQuestion In nineteenth century food processing industry began famous and reputed names which came into lime
light were
Correct Answer Nestles , Cadburys , Kellogs
Your Answer Nestles , Cadburys , Kellogs
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Multiple Choice Multiple AnswerQuestion A PR practitioner have access to a lot of information and are constantly in touch with news sources
related to :-
Correct Answer Technology Advancements , Social Changes
Your Answer Technology Advancements , Social Changes , Political Changes
Select The Blank
Question Public ________ is stronger than legal right or miltary might.
Correct Answer Opinion
Your Answer Opinion
True/FalseQuestion A PR practitioner acts as a sensor of social change.
Correct Answer True
Your Answer False
Select The BlankQuestion Cities where the local press usually gives a favourable ________ for press conference.
Correct Answer Coverage
Your Answer Coverage
Match The Following
Question Correct Answer Your Answer
Cadbury Product Brands Brand Image
NGOs Political Parties or Educational Institutes Political Parties or Educational Institutes
Smirnoff, TATA, Ford Family Brands Creators Brands
Mercedes, Ponds Creators Brands Brand Identity
Multiple Choice Multiple AnswerQuestion A some what humorous detour on the road of Public Relation history lies in :-
Correct Answer Exaggerations , Real Estate promotion
Your Answer Plausible , Real Estate promotion , Uninhabited
Multiple Choice Multiple AnswerQuestion There are three type of situtations in which you can paln an interview with a journalist these are :-
Correct Answer Proactive , Reactive , Crisis
Your Answer Proactive , Reactive , Crisis
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Multiple Choice Multiple AnswerQuestion Research planning includes
Correct Answer Designing a questionnaire , Data Collection , Tabulation, Analysis and Results
Your Answer Designing a territory , Data Collection , Tabulation, Analysis and Results
Multiple Choice Multiple Answer
Question In advertsement collateral material refers to
Correct Answer Brochures , Video Tapes , Product Leaflets
Your Answer Insertions , Video Tapes
True/FalseQuestion A PR should have skills in making speeches.
Correct Answer True
Your Answer True
Select The BlankQuestion Organisations use a variety of spokespersons depending upon the ________and the audience.
Correct Answer Message
Your Answer Facts
Multiple Choice Single AnswerQuestion Advertising that is delivered directly to the consumer by mail refers to
Correct Answer Direct Mail
Your Answer Speed Mail
Multiple Choice Single AnswerQuestion A press conference should be called when there's a reason for :-
Correct Answer Two way communication
Your Answer News to tell
Select The BlankQuestion Traditionally the PR program is divided into ________.
Correct Answer Internal & External programs
Your Answer Management & Shareholders
Adv. & PR assgn :01: Shagun
Multiple Choice Multiple AnswerQuestion In advertsement collateral material refers to
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Correct Answer Brochures , Video Tapes , Product Leaflets
Your Answer Product Leaflets , Brochures , Video Tapes
Select The BlankQuestion The ________ guides cast members and manages the crew during the shooting of the ad.
Correct Answer Director
Your Answer Director
Multiple Choice Multiple AnswerQuestion The invitation format should also cover :-
Correct Answer Why , How , What
Your Answer Why , How , What
True/FalseQuestion The most important information is down the air.
Correct Answer False
Your Answer False
Multiple Choice Single AnswerQuestion While designing the print of the ad the art director has to decide upon the best format to
Correct Answer Communicate the message
Your Answer Print the message
Select The Blank
Question Firestone used to sell millions of tyres at the rate of ________.
Correct Answer 50$
Your Answer 40$
Multiple Choice Multiple AnswerQuestion The financial information can be reached by the way of :-
Correct Answer Annual General Report , Minutes of AGM , Quaterly Reports
Your Answer Annual General Report , Minutes of AGM , Quaterly Reports
Multiple Choice Single AnswerQuestion Advertisement is a communication in :-
Correct Answer Paid Form
Your Answer Paid Form
Multiple Choice Multiple AnswerQuestion The most persuasive messages are :-
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Correct Answer Direct , Simply expressed , Contains one primary data
Your Answer Direct , Simply expressed , Text oriented
Multiple Choice Multiple AnswerQuestion When a mistake is been committed :-
Correct Answer Do not pretend to be right , Do not lie , Do not try to cover up things
Your Answer Do not lie , Do not try to cover up things , Do not pretend to be right
True/FalseQuestion In the style always use a passive voice
Correct Answer False
Your Answer True
True/FalseQuestion Internet is part of electronic media
Correct Answer False
Your Answer True
Select The BlankQuestion Marketers uses the ________ startegy to optimise the use of resources.
Correct Answer Segmentation
Your Answer Penetration
Multiple Choice Single Answer
Question The PR practitioner has to understand and be skilled in the usage and application of all :-
Correct Answer Communication Media
Your Answer Advertisement Media
Multiple Choice Single AnswerQuestion The modern day advertising has its roots in
Correct Answer USA
Your Answer USA
Multiple Choice Multiple AnswerQuestion In nineteenth century food processing industry began famous and reputed names which came into
lime light were
Correct Answer Nestles , Cadburys , Kellogs
Your Answer Cadburys , Kellogs , Nestles
Multiple Choice Single AnswerQuestion The systematic method to choose the media vehicles is called as
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Correct Answer Media Planning
Your Answer Media Buying
Select The BlankQuestion The advantage of outdoor advertising is that, message is available for ________ hours.
Correct Answer 24
Your Answer 24
Select The BlankQuestion If you have a website include the ________ in your heading.
Correct Answer URL
Your Answer URL
True/FalseQuestion During the press conference it is advisible to only communicate the news it should be one way
communication.
Correct Answer False
Your Answer False
Multiple Choice Multiple AnswerQuestion The filler items should be in paragraph form with :-
Correct Answer Double Spaced margin , Typed , Typed on single page
Your Answer Double Spaced margin , Typed
Select The Blank
Question In print media rates depends upon the size, Colour and ________
Correct Answer Position
Your Answer Position
Multiple Choice Single AnswerQuestion The term "Publics" means these are all those :-
Correct Answer People on whom the success or failuer depends
Your Answer People on whom the success or failuer depends
Multiple Choice Single AnswerQuestion Eye-catching signs were painted on
Correct Answer Buildings
Your Answer Hoardings
True/FalseQuestion Very often the presence of a well known celebrity can liven up a routine company function
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Correct Answer True
Your Answer False
Select The BlankQuestion The advocacy model was built during the middle of ________ century.
Correct Answer 20th
Your Answer 20th
Multiple Choice Single AnswerQuestion New releases do not have strong concluding :-
Correct Answer Paragraph
Your Answer Lines
Select The BlankQuestion For holding a press conference invitations are to be sent and ________ has to be selected.
Correct Answer Venue
Your Answer Venue
Multiple Choice Multiple AnswerQuestion Newspaper advertising has the following advantages :
Correct Answer Market Penetration , Selectivity , Audience Involvement
Your Answer Market Penetration , Selectivity , Low cost to the audience.
Multiple Choice Multiple Answer
Question Choosing a city for press conference depends upon the level you are working with :-
Correct Answer National , Regional , Business
Your Answer National , Regional , Global
Select The BlankQuestion During the test revealed in J & J case, it was found that ________ capsules contained Cyanide.
Correct Answer 75
Your Answer 75
Multiple Choice Single AnswerQuestion The Body Copy is also called as
Correct Answer Main Text
Your Answer Main Text
Select The BlankQuestion Samples of new safety packaging were ________
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Your Answer True
True/FalseQuestion Many companies do not use symbols.
Correct Answer True
Your Answer False
Multiple Choice Single AnswerQuestion The PR pactitioner practises media relations for two purposes one to send information and other to
:-
Correct Answer Gather Information
Your Answer Gather Information
Multiple Choice Single AnswerQuestion The corporate identity of an organisation is sum of all :-
Correct Answer Visual cues
Your Answer Visual cues
Multiple Choice Multiple AnswerQuestion The lesson learnt from Tylenol case was :-
Correct Answer Open Communication policy , Adhering to companys policy regarding customer safety ,Establishment of Media control
Your Answer Adhering to companys policy regarding customer safety , How to solve the crisis
True/FalseQuestion The famous research agencies in India are IMRB, ORG MARG
Correct Answer True
Your Answer True
Match The Following
Question Correct Answer Your Answer
Motivation Monetary, Emotional Return Monetary, Emotional Return
External Public Media, Suppliers, Trade Associations Media, Suppliers, Trade Associations
Advertisement To inform Potential buyers To inform Potential buyers
Maintaining Relationships Long term associations Long term associations
Multiple Choice Multiple AnswerQuestion The functions of an advertising agency are
Correct Answer Account Management , Planning, Creativity,Production , Media and Agency Management
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Your Answer Planning, Creativity,Production , Media and Agency Management , After sales & ServicesManagement
LIST OF ATTEMPTED QUESTIONS AND ANSWERS
Multiple Choice Multiple AnswerQuestion A number of activities at the community level that are practised are :-
Correct Answer Cleaning up the neighbourhood , Providing Summer jobs for youth , Practicing environment protection
drivesYour Answer Organising Blood Camps , Practicing environment protection drives , Cleaning up the neighbourhood
Multiple Choice Single AnswerQuestion A crisis by its very nature comes :-
Correct Answer Unannounced
Your Answer Unannounced
True/False
Question The art director and the copy writer work together as a team.
Correct Answer True
Your Answer True
Multiple Choice Multiple AnswerQuestion What should the feature story highlight?
Correct Answer Unkown facet , Product , Cause
Your Answer Unkown facet , Cause
True/FalseQuestion Influencer acts as a consultant.
Correct Answer True
Your Answer True
Select The BlankQuestion The ________ revolution led to number of inventions that had an impact on communications.
Correct Answer Industrial
Your Answer Industrial
Multiple Choice Single AnswerQuestion Those who work for the organization are called as :-
Correct Answer Internal Public
Your Answer Internal Public
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True/FalseQuestion Corporate success depends on a workforce.
Correct Answer False
Your Answer True
Multiple Choice Single AnswerQuestion The sole of the advertising is to :-
Correct Answer Sell
Your Answer Sell
Multiple Choice Single AnswerQuestion A successful advertisment works when it fulfills desire and
Correct Answer Need
Your Answer Need
Match The Following
Question Correct Answer Your Answer
General Research Basic or Theortical research Basic or Theortical research
Primary Research Fresh Data Fresh Data
Secondary Research Data already available Data already available
Customised Research Specific Research for advertiser Specific Research for advertiser
Multiple Choice Single AnswerQuestion Harvard college developed the first fund raising :-
Correct Answer Brochure
Your Answer Advertisement
Multiple Choice Multiple AnswerQuestion The PR practitioner advises management on preparing the policy frame works and also develops
systems for implementation, they also make sure that no job candidates are discriminated against anyparticular
Correct Answer Caste , Race , Creed or Religious order
Your Answer Caste , Race , Creed or Religious order
True/FalseQuestion After three and half years another death occurred the vicitm was 60 years old woman from New York
Correct Answer False
Your Answer True
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Multiple Choice Single AnswerQuestion Advertsment actually grew up after the
Correct Answer Second World War
Your Answer Second World War
Multiple Choice Multiple AnswerQuestion The liability coverage takes care of :-
Correct Answer Loss of property , Medical Condition , Internal Harrasment in the organization
Your Answer Fire , Loss of property , Medical Condition
True/FalseQuestion J & J offered a reward of $200,000 for capturing the perpetrators.
Correct Answer False
Your Answer True
Multiple Choice Multiple AnswerQuestion SWOT stands for
Correct Answer Strengths & Weakness , Opportunities , Threats
Your Answer Strengths & Weakness , Opportunities , Threats
Multiple Choice Single AnswerQuestion If press realeses are poorly written they will end up in the :-
Correct Answer Dustbin
Your Answer Garbage
Multiple Choice Single AnswerQuestion A Public Relation professional who counted over 500 different definitions for PR was known as :-
Correct Answer Rex Harlow
Your Answer James Harvord
Multiple Choice Single AnswerQuestion The rule in a crisis is that you cannot be handicapped by a lack of :-
Correct Answer Infrastructure
Your Answer Infrastructure
Multiple Choice Single AnswerQuestion The group to whom the advertisng message is communicated is called as
Correct Answer Audience
Your Answer Audience
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Multiple Choice Multiple AnswerQuestion The press kits desgined by Johnson & Johnson included :-
Correct Answer J & J history , Name of top people , Financial results
Your Answer J & J history , Name of top people , How it went wrong
Multiple Choice Multiple Answer
Question The corporate identity is represented in form of
Correct Answer Letter Head , Business Cards , Brochure
Your Answer Letter Head , Business Cards , Brochure
Select The BlankQuestion Johnson & Johnson shampoo for kids is an example of ________.
Correct Answer Demographic
Your Answer Demographic
Select The BlankQuestion A product becomes a brand when the product delivers a ________
Correct Answer Functional Benefit
Your Answer Positioning Benefit
Select The BlankQuestion The words in your headings will usually be for ________ release
Correct Answer Immediate
Your Answer Urgent
Multiple Choice Single AnswerQuestion Advertsment actually grew up after the
Correct Answer Second World war.
Your Answer Second World war.
Multiple Choice Single AnswerQuestion It is universal preference that we like to hear the story from the :-
Correct Answer Horses mouth
Your Answer Horses mouth
True/FalseQuestion Many companies do not use symbols.
Correct Answer True
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Your Answer False
Select The BlankQuestion The copywriter is responsible for writing the copy of the advertisment in terms of ________
Correct Answer Words
Your Answer Words
Select The BlankQuestion During the test revealed in J & J case, it was found that ________ capsules contained Cyanide.
Correct Answer 75
Your Answer 35
Multiple Choice Multiple AnswerQuestion For impact on communication the industrial revolution invented the
Correct Answer Photography , Telephone , Telegraph
Your Answer Telegraph
Multiple Choice Multiple AnswerQuestion In advertsement collateral material refers to
Correct Answer Brochures , Video Tapes , Product Leaflets
Your Answer Brochures , Video Tapes , Product Leaflets
Select The Blank
Question Luminaries help the launch of ________.
Correct Answer Apple
Your Answer Apple
Multiple Choice Multiple AnswerQuestion Knowledge of group attitudes and beliefs helps the communicator to tailor message that are :-
Correct Answer Salient , Answer a felt need , Logical course of action
Your Answer Salient , Answer a felt need , Analysing the facts
Select The BlankQuestion Tapping groups attitudes is called as ________.
Correct Answer Channeling
Your Answer Channeling
Multiple Choice Multiple AnswerQuestion The invitation format should also cover :-
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Correct Answer Why , How , What
Your Answer Why , How , What
True/FalseQuestion In the style always use a passive voice
Correct Answer False
Your Answer True
Select The BlankQuestion The religious public relations council is the ________ professional assocation of public Relationa
proctioners in North America.
Correct Answer Oldest
Your Answer Oldest
True/FalseQuestion The better informed employees are likely to spread damaging misinformation.
Correct Answer False
Your Answer False
True/FalseQuestion FYI stands for For Your Information
Correct Answer True
Your Answer True
Select The BlankQuestion It is difficult task as it is peoples actions that builds or destroys ________ of an organization.
Correct Answer Reputation
Your Answer Image
Multiple Choice Multiple AnswerQuestion People forget mistakes than brow beaten by
Correct Answer Cunning , Manipulative , Explanations
Your Answer Cunning , Manipulative , False Promises
True/FalseQuestion Over all 60 cities were selected for nation wide press conference in J & J case.
Correct Answer False
Your Answer True
Select The Blank
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Question Organisations use a variety of spokespersons depending upon the ________and the audience.
Correct Answer Message
Your Answer Message
Match The Following
Question Correct Answer Your Answer
Direct mail Data Bases Data Bases
Transit Advertising Airport, Bus stand Airport, Bus stand
Cinema Advertisement In theatre ads (Cinema Ads) In theatre ads (Cinema Ads)
Sales Promotion Sampling, Coupons Sampling, Coupons
LIST OF ATTEMPTED QUESTIONS AND ANSWERS
Multiple Choice Single AnswerQuestion Advertising is any paid form of non personal presentation and promotion of ideas, goods, services by an
Correct Answer Identified sponsor
Your Answer Identified sponsor
True/FalseQuestion All advertisments are alike.
Correct Answer False
Your Answer False
Select The BlankQuestion For holding a press conference invitations are to be sent and ________ has to be selected.
Correct Answer Venue
Your Answer Venue
Multiple Choice Single AnswerQuestion Persuasion is used to change or neutralise hostile :-
Correct Answer Opinion
Your Answer Opinion
Multiple Choice Multiple AnswerQuestion In Egyptian era the Governments have always engaged in what is known as :-
Correct Answer Public Information , Public Relations , Public Affairs
Your Answer Public Information , Public Affairs , Public Comunicators
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Multiple Choice Single AnswerQuestion The modern day advertising has its roots in
Correct Answer USA
Your Answer USA
Select The Blank
Question Skilful media relations involves treading the fine line between catering for the ________.
Correct Answer Organization
Your Answer Sahre Holders
Select The BlankQuestion You may work within a ________ constrained by policies and procedures.
Correct Answer Hierarchy
Your Answer Frame
Multiple Choice Multiple AnswerQuestion The functions of an advertising agency are
Correct Answer Account Management , Planning, Creativity,Production , Media and Agency Management
Your Answer Planning, Creativity,Production , Media and Agency Management
Multiple Choice Single AnswerQuestion A corporate identity is very important part of the Company image and
Correct Answer Communications
Your Answer Communications
True/FalseQuestion Research shows that 70% of buying decisions are made in store.
Correct Answer True
Your Answer True
Multiple Choice Multiple AnswerQuestion Business magzines are categorised into the following :
Correct Answer Trade Publications , Industrial Magzines , Professional Magzines
Your Answer Trade Publications , Industrial Magzines , Professional Magzines
Multiple Choice Single AnswerQuestion The history of public relations is linked with the growth and maintenance of :-
Correct Answer Religion
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Your Answer Christan Era
Multiple Choice Multiple AnswerQuestion The designs elements comprises of
Correct Answer Lines & Colour , Shapes & Sounds , Space
Your Answer Lines & Colour , Shapes & Sounds , Graphics & Illustrations
Multiple Choice Single AnswerQuestion Advertisments in those days were laid out like our present day
Correct Answer Classified advertisment
Your Answer Classified advertisment
Select The BlankQuestion In green land ice melts for only a few________.
Correct Answer Months
Your Answer Days
True/FalseQuestion Abraham Maslow was a great Philosopher.
Correct Answer False
Your Answer True
Select The Blank
Question Public ________ is stronger than legal right or miltary might.
Correct Answer Opinion
Your Answer Opinion
True/FalseQuestion The journalist can publish whatever he wants.
Correct Answer False
Your Answer False
Multiple Choice Single AnswerQuestion Eye-catching signs were painted on
Correct Answer Buildings
Your Answer Hoardings
Select The BlankQuestion In the DAGMAR model it is based on the premise that there are series of ________ steps through which
a brand must climb.
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Correct Answer Two way communication
Your Answer Two way communication
Multiple Choice Multiple AnswerQuestion These are Traditional Service Brands
Correct Answer Food World , Cox & Kings , FedEx
Your Answer Cox & Kings , FedEx , Coco Cola
Select The BlankQuestion If you do the right think you have to make sure that people ________ about it.
Correct Answer Hear
Your Answer Learn
True/FalseQuestion A fact sheet runs into a single page
Correct Answer False
Your Answer False
Multiple Choice Single AnswerQuestion Contribution is called
Correct Answer Return on Investment
Your Answer Return on Investment
Multiple Choice Multiple AnswerQuestion The design princples can been arranged by different elements viz.
Correct Answer Balance , Proportion , Sequence
Your Answer Proportion , Sequence , Visual Effects
True/FalseQuestion The most important information is down the air.
Correct Answer False
Your Answer True
Multiple Choice Single AnswerQuestion Check for the passage ways, door ways, and elevators large enough to accommodate :-
Correct Answer Bulky equipment
Your Answer Bulky equipment
Multiple Choice Single Answer
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Question Public Relation practitioners play a dual role, they are advisiors as well as :-
Correct Answer Counsellors
Your Answer Counsellors
Multiple Choice Single AnswerQuestion If press conference does not have the purpose it will result in loss of :-
Correct Answer Credibility
Your Answer Credibility
Multiple Choice Multiple AnswerQuestion Expert communicators use a number of devices such as :-
Correct Answer Drama , Statistics , Examples
Your Answer Statistics , Examples
Select The BlankQuestion The advantage of outdoor advertising is that, message is available for ________ hours.
Correct Answer 24
Your Answer 24
True/FalseQuestion The food processing industry began around eighteen century.
Correct Answer False
Your Answer True
LIST OF ATTEMPTED QUESTIONS AND ANSWERS
Multiple Choice Single AnswerQuestion The advertising plan is a part of :
Correct Answer Marketing Plan
Your Answer Marketing Plan
Multiple Choice Single AnswerQuestion If press realeses are poorly written they will end up in the :-
Correct Answer Dustbin
Your Answer Dustbin
Multiple Choice Single AnswerQuestion People are prone to forgive :-
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Correct Answer Mistakes
Your Answer Mistakes
Select The BlankQuestion Tapping groups attitudes is called as ________.
Correct Answer Channeling
Your Answer Channeling
Multiple Choice Single AnswerQuestion The sole of the advertising is to :-
Correct Answer Sell
Your Answer Sell
Multiple Choice Single AnswerQuestion The Public Relations practitioner acts as a :-
Correct Answer Counsellor
Your Answer Counsellor
Multiple Choice Multiple AnswerQuestion Adams legacy also inculded :-
Correct Answer Newspaper essays , Speeches , Parades
Your Answer Newspaper essays , Speeches , Parades
True/FalseQuestion The journalist can publish whatever he wants.
Correct Answer False
Your Answer False
True/FalseQuestion The marketing mix consists of Product Place People and Price
Correct Answer False
Your Answer False
Select The BlankQuestion Testimony means actual user share their________ in the form of an ad.
Correct Answer Experience
Your Answer Experience
Multiple Choice Single Answer
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Question Rahul Bajaj is not involved in day to day operation but still the media wants to speak with him because intheir eyes he is more :-
Correct Answer Acceptable
Your Answer Acceptable
Multiple Choice Multiple AnswerQuestion The design princples can been arranged by different elements viz.
Correct Answer Balance , Proportion , Sequence
Your Answer Balance , Proportion , Sequence
Match The Following
Question Correct Answer Your Answer
Pope Urban II 1095 1095
John Wycliffee 1351 1351
Pope Gregory XV 1622 1622
Stephen Langton 1215 1215
Multiple Choice Single AnswerQuestion Erik Thorvaldson discovered an uninhabited of ice and snow in North :-
Correct Answer Atlantic
Your Answer Atlantic
Multiple Choice Multiple AnswerQuestion The buyers buy for business or non profit motives, these consists of
Correct Answer Businesses , Government , Non-Government Organisation
Your Answer Businesses , Government , Non-Government Organisation
Multiple Choice Multiple AnswerQuestion Choosing a city for press conference depends upon the level you are working with :-
Correct Answer National , Regional , Business
Your Answer Business , National , Regional
True/FalseQuestion All advertisments are alike.
Correct Answer False
Your Answer False
Multiple Choice Multiple Answer
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Question Knowledge of group attitudes and beliefs helps the communicator to tailor message that are :-
Correct Answer Salient , Answer a felt need , Logical course of action
Your Answer Salient , Answer a felt need , Logical course of action
Select The BlankQuestion The advantage of outdoor advertising is that, message is available for ________ hours.
Correct Answer 24
Your Answer 24
True/FalseQuestion The spokesperson should be Verbose.
Correct Answer False
Your Answer False
Multiple Choice Single AnswerQuestion The modern day advertising has its roots in
Correct Answer USA
Your Answer USA
Select The BlankQuestion In the DAGMAR model it is based on the premise that there are series of ________ steps through which
a brand must climb.
Correct Answer Mental
Your Answer Mental
True/FalseQuestion A PR should have skills in making speeches.
Correct Answer True
Your Answer True
Multiple Choice Multiple AnswerQuestion The opening of American West provided many opportunities to people to migrate to the west. Many of the
legends and stories of these people were told viz.
Correct Answer Wyatt Erap , Calamity Jane , Buffalo Bill Cody
Your Answer Buffalo Bill Cody , Wyatt Erap , Calamity Jane
Select The BlankQuestion Samples of new safety packaging were ________
Correct Answer Distributed
Your Answer Distributed
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Select The BlankQuestion More and more people began to read newspaper and ________
Correct Answer Magzine
Your Answer Magzine
True/False
Question Very often the presence of a well known celebrity can liven up a routine company function
Correct Answer True
Your Answer True
Multiple Choice Multiple AnswerQuestion In advertsement collateral material refers to
Correct Answer Brochures , Video Tapes , Product Leaflets
Your Answer Brochures , Video Tapes , Product Leaflets
True/FalseQuestion In Mumbai there are reporters who specialize in stories relating to the Government.
Correct Answer False
Your Answer False
Multiple Choice Single AnswerQuestion The rule in a crisis is that you cannot be handicapped by a lack of :-
Correct Answer Infrastructure
Your Answer Infrastructure
Multiple Choice Multiple AnswerQuestion The press kits desgined by Johnson & Johnson included :-
Correct Answer J & J history , Name of top people , Financial results
Your Answer J & J history , Name of top people , Financial results
Multiple Choice Single AnswerQuestion Invitations for press conferences should be always :-
Correct Answer Typed
Your Answer Typed
True/FalseQuestion Public relations does not have a strong industry association to guide its growth in a controlled manner.
Correct Answer True
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Your Answer True
Multiple Choice Multiple AnswerQuestion SWOT stands for
Correct Answer Strengths & Weakness , Opportunities , Threats
Your Answer Strengths & Weakness , Opportunities , Threats
Select The BlankQuestion As world becomes a ________ place, where news travel with great speed.
Correct Answer Smaller
Your Answer Tiny
Select The BlankQuestion J & J also campaigns with the ________ .
Correct Answer Government
Your Answer Government
Multiple Choice Single AnswerQuestion In modern working environment men & women work in close proximity hence there is a possibility of
some kind of :-
Correct Answer Attraction
Your Answer Attraction
Multiple Choice Multiple Answer
Question The most persuasive messages are :-
Correct Answer Direct , Simply expressed , Contains one primary data
Your Answer Direct , Simply expressed , Contains one primary data
Select The BlankQuestion "We very much prefer to see the ________ before they are released", says an editor of an Popular Indian
Computer Publication.
Correct Answer Product
Your Answer Product
Match The Following
Question Correct Answer Your Answer
Media Strategy Determine Geographic spread Determine Geographic spread
Print Media Newspapers & Magazines Newspapers & Magazines
Electronic Media Redio, Television Redio, Television
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True/FalseQuestion Over all 60 cities were selected for nation wide press conference in J & J case.
Correct Answer False
Your Answer False
Multiple Choice Single AnswerQuestion The Roman Emperor who used the technique of orchestrating events when he blamed the burning of
rome on the Christians was known as :-Correct Answer Nero
Your Answer Nero
True/FalseQuestion In Television advertising the sequence followed is Middle, End, Beginning
Correct Answer False
Your Answer False
Multiple Choice Single AnswerQuestion The PR pactitioner practises media relations for two purposes one to send information and other to :-
Correct Answer Gather Information
Your Answer Gather Information
Select The BlankQuestion The words in your headings will usually be for ________ release
Correct Answer Immediate
Your Answer Immediate
Multiple Choice Multiple AnswerQuestion Culture means
Correct Answer Values , Perception , Beliefs
Your Answer Values , Beliefs , Habits
True/FalseQuestion Influencer acts as a consultant.
Correct Answer True
Your Answer True
Match The Following
Question Correct Answer Your Answer
Sensory appeal Advertisements that have an effect onthe five senses
Visual Appeal
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Price or Value appeal Promising the buyer that the product isworth more than money can buy
Promising the buyer that the product isworth more than money can buy
Celebrity Appeal Using celebrities to endorse a product Using celebrities to endorse a product
Testimonials Actual user shares his experience in theform of testomony
Actual user shares his experience in theform of testomony
Select The BlankQuestion The advocacy model was built during the middle of ________ century.
Correct Answer 20th
Your Answer 19th
Select The BlankQuestion The ________ revolution led to number of inventions that had an impact on communications.
Correct Answer Industrial
Your Answer Television
Multiple Choice Single AnswerQuestion Advertising research is an :-
Correct Answer Information Tool
Your Answer Marketing Tool
Select The BlankQuestion The internal publication which was a 4 page news letter was called as ________.
Correct Answer Update
Your Answer Daily News
Select The BlankQuestion If you do the right think you have to make sure that people ________ about it.
Correct Answer Hear
Your Answer Accept
Multiple Choice Multiple AnswerQuestion The invitation format should also cover :-
Correct Answer Why , How , What
Your Answer Why , What , Whose
Multiple Choice Multiple AnswerQuestion In advertsement collateral material refers to
Correct Answer Brochures , Video Tapes , Product Leaflets
Your Answer Brochures , Video Tapes , Product Leaflets
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Select The BlankQuestion The religious public relations council is the ________ professional assocation of public Relationa
proctioners in North America.
Correct Answer Oldest
Your Answer Latest
Multiple Choice Multiple Answer
Question The lesson learnt from Tylenol case was :-
Correct Answer Open Communication policy , Adhering to companys policy regarding customer safety , Establishment ofMedia control
Your Answer Open Communication policy , Establishment of Media control , How to solve the crisis
Multiple Choice Single AnswerQuestion Knowledge must be coupled with authority otherwise it loses :-
Correct Answer Credibility
Your Answer Wisdom
Multiple Choice Single AnswerQuestion Advertisment copy consists of the body copy, Slogans and
Correct Answer Head Line
Your Answer Head Line
Multiple Choice Multiple AnswerQuestion A some what humorous detour on the road of Public Relation history lies in :-
Correct Answer Exaggerations , Real Estate promotion
Your Answer Exaggerations , Plausible , Uninhabited
True/FalseQuestion A PR should have skills in making speeches.
Correct Answer True
Your Answer True
Multiple Choice Single AnswerQuestion Check for the passage ways, door ways, and elevators large enough to accommodate :-
Correct Answer Bulky equipment
Your Answer Bulky equipment
Multiple Choice Single AnswerQuestion The history of public relations is linked with the growth and maintenance of :-
Correct Answer Religion
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Your Answer Religion
Match The Following
Question Correct Answer Your Answer
Advertising in eighties saw Address to specific consumers Address to specific consumers
The Beginning of Advertising Exchange of goods Babylonian Clay tablet
Invention of the printing press Johann Gutenberg Johann Gutenberg
Advertsing of 1660 For toothpaste For toothpaste
Multiple Choice Single AnswerQuestion Eye-catching signs were painted on
Correct Answer Buildings
Your Answer Buildings
True/FalseQuestion During the press conference it is advisible to only communicate the news it should be one way
communication.
Correct Answer False
Your Answer True
Multiple Choice Multiple AnswerQuestion Knowledge of group attitudes and beliefs helps the communicator to tailor message that are :-
Correct Answer Salient , Answer a felt need , Logical course of action
Your Answer Salient
True/FalseQuestion The famous research agencies in India are IMRB, ORG MARG
Correct Answer True
Your Answer True
Multiple Choice Multiple AnswerQuestion The functions of an advertising agency are
Correct Answer Account Management , Planning, Creativity,Production , Media and Agency Management
Your Answer Account Management , Planning, Creativity,Production , Media and Agency Management
True/FalseQuestion The journalist can publish whatever he wants.
Correct Answer False
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Your Answer False
Select The BlankQuestion In print media rates depends upon the size, Colour and ________
Correct Answer Position
Your Answer Position
Multiple Choice Multiple AnswerQuestion While releasing the press release check for the
Correct Answer Headline , Double spaced , Avoided passive voice
Your Answer Headline , Avoided passive voice , Written in a perfect square
True/FalseQuestion Good companies always speaks first and performs later.
Correct Answer False
Your Answer False
Multiple Choice Single AnswerQuestion If press realeses are poorly written they will end up in the :-
Correct Answer Dustbin
Your Answer Dustbin
Select The Blank
Question The video tele conference of J & J was of ________ minutes.
Correct Answer 90
Your Answer 90
Multiple Choice Single AnswerQuestion The typed lines should be kept :-
Correct Answer 50 to 60 characters long
Your Answer 50 to 60 characters long
Select The BlankQuestion For testing the advertisement, adveretisers uses ________
Correct Answer Focus Groups
Your Answer Focus Groups
Multiple Choice Single AnswerQuestion For effective advertising one has to get it successful through :
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Correct Answer Advertising Agency
Your Answer Advertising Agency
True/FalseQuestion Public relations does not have a strong industry association to guide its growth in a controlled manner.
Correct Answer True
Your Answer True
Select The BlankQuestion Fillers are material used to fill in the empty at the ________ minute.
Correct Answer Last
Your Answer Last
Multiple Choice Multiple AnswerQuestion The crisis management team should have the ability of :-
Correct Answer Irregular Hours , No Sleep , Working hours long
Your Answer No Sleep , Working hours long , to handle situation effectively
Multiple Choice Single AnswerQuestion In a corporate identity if the building is constructed of granite and glass it sends out signals of :-
Correct Answer Prosperity & Competence
Your Answer Rich & Famous
Multiple Choice Single AnswerQuestion The Body Copy is also called as
Correct Answer Main Text
Your Answer Main Text
Multiple Choice Multiple AnswerQuestion Researching, conducting and evaluating on a continual basis are program of action. These are done to
achieve public understanding, these may also include :-
Correct Answer Marketing , Financial fund raising , Employee Community
Your Answer Advertising , Marketing
True/FalseQuestion An average san diego used to handle 65 media enquiries every day.
Correct Answer False
Your Answer False
Multiple Choice Single Answer
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Question Advertisments in those days were laid out like our present day
Correct Answer Classified advertisment
Your Answer Classified advertisment
Multiple Choice Multiple AnswerQuestion For impact on communication the industrial revolution invented the
Correct Answer Photography , Telephone , Telegraph
Your Answer Photography , Telephone , Telegraph
LIST OF ATTEMPTED QUESTIONS AND ANSWERS
True/FalseQuestion In Television advertising the sequence followed is Middle, End, Beginning
Correct Answer False
Your Answer False
Select The BlankQuestion The ________ guides cast members and manages the crew during the shooting of the ad.
Correct Answer Director
Your Answer Assistant Director
Multiple Choice Multiple Answer
Question The liability coverage takes care of :-
Correct Answer Loss of property , Medical Condition , Internal Harrasment in the organization
Your Answer Fire , Loss of property , Medical Condition , Internal Harrasment in the organization
Multiple Choice Single AnswerQuestion Erik Thorvaldson discovered an uninhabited of ice and snow in North :-
Correct Answer Atlantic
Your Answer Atlantic
Multiple Choice Multiple AnswerQuestion While releasing the press release check for the
Correct Answer Headline , Double spaced , Avoided passive voice
Your Answer Headline , Double spaced , Avoided passive voice , Written in a perfect square
Multiple Choice Multiple AnswerQuestion In Egyptian era the Governments have always engaged in what is known as :-
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Correct Answer Public Information , Public Relations , Public Affairs
Your Answer Public Information , Public Relations , Public Affairs , Public Comunicators
Multiple Choice Multiple AnswerQuestion Advertising primarily reaches out to customer through :-
Correct Answer Print , Radio & TV , Internet
Your Answer Print , Radio & TV , Internet , Wall Paintings
Multiple Choice Multiple AnswerQuestion Another internal roles of PR are that of :-
Correct Answer Teaching , Instructing Executives for clear writing , Effective speaking
Your Answer Teaching , Instructing Executives for clear writing , Effective speaking , Effective speeches to be given
Multiple Choice Single AnswerQuestion The typed lines should be kept :-
Correct Answer 50 to 60 characters long
Your Answer 70 to 80 characters long
Multiple Choice Single AnswerQuestion Those who work for the organization are called as :-
Correct Answer Internal Public
Your Answer Internal Public
Select The BlankQuestion In the DAGMAR model it is based on the premise that there are series of ________ steps through which
a brand must climb.
Correct Answer Mental
Your Answer Eight
Select The BlankQuestion Testimony means actual user share their________ in the form of an ad.
Correct Answer Experience
Your Answer Experience
Select The BlankQuestion Marketers uses the ________ startegy to optimise the use of resources.
Correct Answer Segmentation
Your Answer Penetration
Multiple Choice Multiple Answer
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Question A PR practitioner have access to a lot of information and are constantly in touch with news sourcesrelated to :-
Correct Answer Technology Advancements , Social Changes
Your Answer Technology Advancements , Social Changes , Financial Changes , Political Changes
True/FalseQuestion Over all 60 cities were selected for nation wide press conference in J & J case.
Correct Answer False
Your Answer True
Select The BlankQuestion Public ________ is stronger than legal right or miltary might.
Correct Answer Opinion
Your Answer Opinion
Multiple Choice Single AnswerQuestion In the publicity eras the nature of communiction was :-
Correct Answer One- way
Your Answer One- way
True/FalseQuestion Research shows that 70% of buying decisions are made in store.
Correct Answer True
Your Answer True
Multiple Choice Single AnswerQuestion The following "firsts" were observed during the period :-
Correct Answer 1900-1921
Your Answer 1900-1921
Multiple Choice Single AnswerQuestion A brand is a valuable :-
Correct Answer Assest
Your Answer Assest
Select The BlankQuestion The internal publication which was a 4 page news letter was called as ________.
Correct Answer Update
Your Answer Feedback
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Multiple Choice Multiple AnswerQuestion The filler items should be in paragraph form with :-
Correct Answer Double Spaced margin , Typed , Typed on single page
Your Answer Double Spaced margin , Typed , Typed on single page , Typed on both the pages
Multiple Choice Single Answer
Question The term "Publics" means these are all those :-
Correct Answer People on whom the success or failuer depends
Your Answer People on whom the success or failuer depends
Multiple Choice Single AnswerQuestion People are prone to forgive :-
Correct Answer Mistakes
Your Answer Mistakes
True/FalseQuestion John Wycliffee took his campaign for church to reform to the people.
Correct Answer True
Your Answer True
Select The BlankQuestion The words in your headings will usually be for ________ release
Correct Answer Immediate
Your Answer Immediate
Multiple Choice Multiple AnswerQuestion These are Traditional Service Brands
Correct Answer Food World , Cox & Kings , FedEx
Your Answer Food World , Cox & Kings , FedEx , Coco Cola
Multiple Choice Multiple AnswerQuestion The financial information can be reached by the way of :-
Correct Answer Annual General Report , Minutes of AGM , Quaterly Reports
Your Answer Annual General Report , Minutes of AGM , Quaterly Reports , Share Prices
Match The Following
Question Correct Answer Your Answer
Clarity of message Audience understands the message Mass Media endorsements
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True/FalseQuestion J & J offered a reward of $200,000 for capturing the perpetrators.
Correct Answer False
Your Answer True
True/False
Question The journalist can publish whatever he wants.
Correct Answer False
Your Answer True
Multiple Choice Single AnswerQuestion A Public Relation professional who counted over 500 different definitions for PR was known as :-
Correct Answer Rex Harlow
Your Answer Rex Harlow
Match The Following
Question Correct Answer Your Answer
Motivation Monetary, Emotional Return Monetary, Emotional Return
External Public Media, Suppliers, Trade Associations Long term associations
Advertisement To inform Potential buyers To remind the customers.
Maintaining Relationships Long term associations To inform Potential buyers
Multiple Choice Single AnswerQuestion The San Diego & Electric company is a public utility company that employees :-
Correct Answer 4700 employees
Your Answer 4700 employees
Multiple Choice Single AnswerQuestion The history of public relations is linked with the growth and maintenance of :-
Correct Answer Religion
Your Answer Religion
Multiple Choice Single AnswerQuestion Public information came into the exsitence at the time of ancient egyptians which are :-
Correct Answer 5000 years ago
Your Answer 4000 years ago
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Select The BlankQuestion The advocacy model was built during the middle of ________ century.
Correct Answer 20th
Your Answer 20th
Multiple Choice Single Answer
Question Press releases are called :-
Correct Answer Publicity Program
Your Answer Publicity Program
Multiple Choice Single AnswerQuestion The word "brand" has its origns in the word "brandr" which means
Correct Answer Burn
Your Answer Burn
Multiple Choice Single AnswerQuestion The Roman Emperor who used the technique of orchestrating events when he blamed the burning of
rome on the Christians was known as :-
Correct Answer Nero
Your Answer Nero
LIST OF ATTEMPTED QUESTIONS AND ANSWERS
Multiple Choice Multiple AnswerQuestion The lesson learnt from Tylenol case was :-
Correct Answer Establishment of Media control , Open Communication policy , Adhering to companys policy regardingcustomer safety
Your Answer Establishment of Media control , How to solve the crisis , Open Communication policy , Adhering tocompanys policy regarding customer safety
Multiple Choice Multiple AnswerQuestion Media relations are very important this is largely due to the vast number of :-
Correct Answer Publications , Television & Radio Channels , Websites
Your Answer Publications , Television & Radio Channels , Websites , Advertisements
Multiple Choice Multiple AnswerQuestion The invitation format should also cover :-
Correct Answer Why , How , What
Your Answer Why , How , What , Whose
Multiple Choice Single Answer
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Question The opening of American West provided many opportunities to people to migrate to the west. Many of thelegends and stories of these people were told viz.
Correct Answer Buffalo Bill Cody , Wyatt Erap , Calamity Jane
Your Answer Wyatt Erap , Calamity Jane , Amos Kendall , Buffalo Bill Cody
Select The BlankQuestion The religious public relations council is the ________ professional assocation of public Relationa
proctioners in North America.
Correct Answer Oldest
Your Answer Newly found
True/FalseQuestion PR is committed to generate public understanding and goodwill for an Organization.
Correct Answer True
Your Answer True
Select The BlankQuestion Skilful media relations involves treading the fine line between catering for the ________.
Correct Answer Organization
Your Answer Management
Multiple Choice Multiple AnswerQuestion The design princples can been arranged by different elements viz.
Correct Answer Balance , Proportion , Sequence
Your Answer Balance , Proportion , Sequence , Visual Effects
True/FalseQuestion The art director and the copy writer work together as a team.
Correct Answer True
Your Answer True
Multiple Choice Multiple AnswerQuestion There are three type of situtations in which you can paln an interview with a journalist these are :-
Correct Answer Proactive , Reactive , Crisis
Your Answer Proactive , Reactive , Crisis , Informal
Match The Following
Question Correct Answer Your Answer
Pope Urban II 1095 1095
John Wycliffee 1351 1351
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Pope Gregory XV 1622 1581
Stephen Langton 1215 1215
Multiple Choice Single AnswerQuestion There is a fear which strikes people if they are told to write :-
Correct Answer An Assignment
Your Answer An Assignment
Select The BlankQuestion It is very difficult to attribute a rise of sales due to ________
Correct Answer Advertising
Your Answer Advertising
Multiple Choice Multiple AnswerQuestion In advertsement collateral material refers to
Correct Answer Product Leaflets , Brochures , Video Tapes
Your Answer Insertions , Brochures , Video Tapes , Product Leaflets
True/FalseQuestion After three and half years another death occurred the vicitm was 60 years old woman from New York
Correct Answer False
Your Answer True
Multiple Choice Single AnswerQuestion Public Relation practitioners play a dual role, they are advisiors as well as :-
Correct Answer Counsellors
Your Answer Counsellors
Multiple Choice Multiple AnswerQuestion Research planning includes
Correct Answer Designing a questionnaire , Data Collection , Tabulation, Analysis and Results
Your Answer Designing a territory , Designing a questionnaire , Data Collection , Tabulation, Analysis and Results
True/FalseQuestion An average san diego used to handle 65 media enquiries every day.
Correct Answer False
Your Answer True
True/False
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Question India is the hope of free world.
Correct Answer False
Your Answer True
Multiple Choice Single AnswerQuestion Marketing plan starts with:
Correct Answer Situation Analysis
Your Answer SWOT Analysis
Multiple Choice Single AnswerQuestion Knowledge must be coupled with authority otherwise it loses :-
Correct Answer Credibility
Your Answer Credibility
True/FalseQuestion The print media consists of newspaper and magzines.
Correct Answer True
Your Answer True
Multiple Choice Single AnswerQuestion The study of persuasion was central to the education of the :-
Correct Answer Greeks
Your Answer Greeks
Select The BlankQuestion The observers are paid to watch and ________
Correct Answer Write
Your Answer Give suggestions
Select The BlankQuestion A product becomes a brand when the product delivers a ________
Correct Answer Functional Benefit
Your Answer Cost Benefit
True/FalseQuestion The marketing mix consists of Product Place People and Price
Correct Answer False
Your Answer True
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Multiple Choice Single AnswerQuestion Advertisement is a communication in :-
Correct Answer Paid Form
Your Answer Two way Form
Multiple Choice Single Answer
Question Crisis means an unexpected development that often frightens the :-
Correct Answer Public
Your Answer Share Holder
Multiple Choice Multiple AnswerQuestion The functions of an advertising agency are
Correct Answer Account Management , Planning, Creativity,Production , Media and Agency Management
Your Answer Planning, Creativity,Production , Media and Agency Management , After sales & Services Management
Multiple Choice Multiple AnswerQuestion The buyers buy for business or non profit motives, these consists of
Correct Answer Businesses , Government , Non-Government Organisation
Your Answer Businesses , Government , Non-Government Organisation , Corporates
Select The BlankQuestion As world becomes a ________ place, where news travel with great speed.
Correct Answer Smaller
Your Answer Bigger
True/FalseQuestion Once you have invited the reporters there is no need to remind them.
Correct Answer False
Your Answer True
True/FalseQuestion The most important information is down the air.
Correct Answer False
Your Answer True
Select The BlankQuestion It maddens reporters to spend time at a press conference when they could have been given the same
information in a ________.
Correct Answer Press release
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Your Answer Press release
Select The BlankQuestion The main step was to recall all ________ of tylenol.
Correct Answer Stocks
Your Answer Capsules
True/FalseQuestion The famous research agencies in India are IMRB, ORG MARG
Correct Answer True
Your Answer True
Multiple Choice Single AnswerQuestion For effective advertising one has to get it successful through :
Correct Answer Advertising Agency
Your Answer Advertising Agency
Multiple Choice Multiple AnswerQuestion The feature story is valuable publicity tool and an idea vehicle for helping people understand :-
Correct Answer How to choose , Buy , Use product or service
Your Answer How to choose , Buy , Use product or service , The material
Multiple Choice Single Answer
Question The PR practitioner has to understand and be skilled in the usage and application of all :-
Correct Answer Communication Media
Your Answer Advertisement Media
Select The BlankQuestion Do not choose a location just because it has network affiliated stations since the networks often do not
use material from their affiliates except for ________ and major crimes.
Correct Answer Disasters
Your Answer Lock outs
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True/FalseQuestion A journalist is a observer.
Correct Answer True
Your Answer True
True/FalseQuestion Day by day the crime rate is controlled through out the world.
Correct Answer False
Your Answer False
Select The BlankQuestion Public ________ is stronger than legal right or miltary might.
Correct Answer Opinion
Your Answer Opinion
Multiple Choice Single AnswerQuestion In a corporate identity if the building is constructed of granite and glass it sends out signals of :-
Correct Answer Prosperity & Competence
Your Answer Rich & Famous
True/FalseQuestion The fundamental democracy that played a major role in the American Campaign
Correct Answer True
Your Answer True
Select The BlankQuestion The words in your headings will usually be for ________ release
Correct Answer Immediate
Your Answer Immediate
Multiple Choice Multiple AnswerQuestion In advertsement collateral material refers to
Correct Answer Brochures , Video Tapes , Product Leaflets
Your Answer Brochures , Video Tapes , Product Leaflets
Multiple Choice Multiple AnswerQuestion For impact on communication the industrial revolution invented the
Correct Answer Photography , Telephone , Telegraph
Your Answer Telephone , Telegraph
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Your Answer Facts
Select The BlankQuestion Cities where the local press usually gives a favourable ________ for press conference.
Correct Answer Coverage
Your Answer Publicity
Multiple Choice Single AnswerQuestion While scheduling the press conferences be aware of the :-
Correct Answer Media Deadlines
Your Answer Press
Multiple Choice Single AnswerQuestion The group to whom the advertisng message is communicated is called as
Correct Answer Audience
Your Answer Audience
Select The BlankQuestion If you have a website include the ________ in your heading.
Correct Answer URL
Your Answer URL
Multiple Choice Single Answer
Question To become a good and well known Public Relation practitioner, one should develop numerous :-
Correct Answer Skills
Your Answer Skills
Multiple Choice Single AnswerQuestion Who was CEO of The San Diego & Electric company?
Correct Answer Thomas Page
Your Answer Victor Newman
Select The BlankQuestion Organisations use a variety of spokespersons depending upon the ________and the audience.
Correct Answer Message
Your Answer Message
Match The Following
Question Correct Answer Your Answer
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Media Strategy Determine Geographic spread Determine Geographic spread
Print Media Newspapers & Magazines Newspapers & Magazines
Electronic Media Redio, Television Redio, Television
Media Objective Target Audience, Reach & Frequency Target Audience, Reach & Fre
Multiple Choice Single AnswerQuestion Public information came into the exsitence at the time of ancient egyptians which are :-
Correct Answer 5000 years ago
Your Answer 6000 years ago
Multiple Choice Multiple AnswerQuestion The crisis management team should have the ability of :-
Correct Answer Irregular Hours , No Sleep , Working hours long
Your Answer No Sleep , Working hours long , to handle situation effectively
Multiple Choice Single AnswerQuestion A brand is a valuable :-
Correct Answer Assest
Your Answer Price
Select The BlankQuestion As world becomes a ________ place, where news travel with great speed.
Correct Answer Smaller
Your Answer Tiny
Select The BlankQuestion In print media rates depends upon the size, Colour and ________
Correct Answer Position
Your Answer Position
Select The BlankQuestion The ________ guides cast members and manages the crew during the shooting of the ad.
Correct Answer Director
Your Answer Director
True/FalseQuestion GEC is an Organizational Brand
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Correct Answer True
Your Answer True
Multiple Choice Single AnswerQuestion For effective advertising one has to get it successful through :
Correct Answer Advertising Agency
Your Answer Advertising Agency
True/FalseQuestion J & J offered a reward of $200,000 for capturing the perpetrators.
Correct Answer False
Your Answer False
Multiple Choice Multiple AnswerQuestion When a mistake is been committed :-
Correct Answer Do not lie , Do not try to cover up things , Do not pretend to be right
Your Answer Do not try to cover up things , Do not pretend to be right , Do not tell the truth
Select The BlankQuestion The main step was to recall all ________ of tylenol.
Correct Answer Stocks
Your Answer Packages
Multiple Choice Multiple AnswerQuestion There are three type of situtations in which you can paln an interview with a journalist these are :-
Correct Answer Proactive , Reactive , Crisis
Your Answer Proactive , Reactive
Multiple Choice Multiple AnswerQuestion The functions of an advertising agency are
Correct Answer Account Management , Planning, Creativity,Production , Media and Agency Management
Your Answer Account Management , Planning, Creativity,Production , Media and Agency Management
Multiple Choice Multiple AnswerQuestion The buyers buy for business or non profit motives, these consists of
Correct Answer Businesses , Government , Non-Government Organisation
Your Answer Government , Non-Government Organisation
Multiple Choice Single Answer
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Question A PR should always have a track of :-
Correct Answer Bottlenecks
Your Answer Quality of communication exchange
Select The BlankQuestion For holding a press conference invitations are to be sent and ________ has to be selected.
Correct Answer Venue
Your Answer Media Selection (TV, NewsPaper etc)
True/FalseQuestion The market share fell from 37 % to 23%.
Correct Answer False
Your Answer False
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