3rd sem syllabous
TRANSCRIPT
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PROGRAMME STRUCTURE FOR
ISBE - B
NO Subject Credit
1. Business Policy & Competitive Strategy 2
2. Executive Communication* 2
3. Macro Economics* 2
4. Organisation Development* 2
5. Entrepreneurship & Small Business Management* 4
SPECIALISATION: MARKETING
6. Services Marketing 2
7. Marketing Strategy 2
8. International Marketing 2
SPECIALISATION: HR MANAGEMENT
9. Training & Development 2
10. Group Dynamics 2
11. Compensation Management 2
SPECIALISATION: FINANCE
12. Securities Analysis & Portfolio Management 2
13. Insurance & Banking 2
14. Management of Indian Financial Systems 2
SPECIALISATION: MARKETING COMMUNICATION
15. Advertising Creatives 2
16. Direct Marketing & Communication 2
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17. Below the Line Promotions 2
SPECIALISATION: INFORMATION TECHNLOGY
18. Business Intelligence 2
19. Strategic Innovation Management 2
20. Strategies for Managing Networked Business 2
* The starred(*) papers have to be studied in addition to all the papers prescribed under the
MS University syllabus. Thus a student will be examined for Business policy and strategic
management course plus 3 specialization papers under MS University syllabus (For a total of8 credits). In addition he will appear for 4 more papers listed immediately after Business
Policy paper (totaling to 10 credits). In all he will be examined in 8 papers totaling to 18
credits. = 8 credit papers for MS University plus 10 credit papers for IIPM syllabus.
BUSINESS POLICY & COMPETITIVE STRATEGY
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UNIT 1.DEFINING BUSINESS POLICY
Definitions, Kottr, Glueck & Jauch, Kenneth Andrews, Porter
Strategy formulation techniques
Discussion on planning for the present & future
Demand forecasting techniques
o Quantitative models: Averages, moving Trends, regression, factor analysis
o Significance Tests: T-Test, Chi Square Test
UNIT 2.CORPORATE LEVEL PLANNING Methods to define corporate mission
o Druckers Model: Corporation definition, customers, value time relative position (Will and
Should) as per Ansoffs Strategy Gap
Identifying S.B.Us
o Independence equation, management authority relevance
Evaluating current business portfolio
o Growth share matrices, BCG, GE Generic strategies: Build, hold, harvest, divest w.r.t stars,question marks, cash Cows, dogs
Identifying new growth areas
o Ansoffs strategy gap revisited, integrative strategies: horizontal, vertical
intensive, ansoffs Model: Diversification, concentric, horizontal, conglomerate
UNIT 3.BUSINESS LEVEL PLANNING
Defining business mission
o Druckers model revisited
o Business Definition, Customers, Value
o Time Relative Position (Will and Should) as per Ansoffs Strategy Gap
o Relevance of Specificity w.r.t Corporate Mission Statement
Internal Environment Analysis
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o Core Competency Model of Prahlad
o Filter Test for Determining Core Competencies
o Filter Test for Determining Core in competencies
External Environment Analysis
o Industry Analysis Framework of Porter
o Understanding 5 forces and 5 entities:
- Customers, Suppliers, Potential Threats, Substitutes, Competitors
o Proportionality Quotients as Defined by Porter
o
Barriers to Entry: Barriers to Production, Barriers to Marketing
Goal Formulation
o Sales, Market Share, Cash Flows, Profits
o Relevance of PLC
o Investment Center, Revenue Center, Cost Center, Profit Center, Cash Flow Center
Strategy Formulation
o Porters Generic Strategies
- Cost Leadership: Comparison with Price Leadership, Emphasis on Production
- Differentiation: Quality, Service, Style, Technology
- Mutual Exclusivity of Generic Strategies
- Focus Strategies as a Choice
- Non-Focus Strategies as a Choice
Program Definition
o Blueprint for Action
Implementation
o McKinseys 7-S Framework:
- Structure, Strategy, Systems, Staff, Style, Skills, Shared Values
Feedback & Control
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UNIT 4.BUSINESS PROCESS RE-ENGINEERING
Process Improvement
Process Re-Structuring
Process Re-Engineering
Process Transformation
UNIT 5.NEWER DIMENSION FOR STRATEGIC PLANNING AND
IMPLEMENTATION
Blue Ocean strategy
Balance score Card
Competing for the future
RECOMMENDED BOOKS:
Azhar Kazmi: Business Policy and Strategic Management (2002:TMH)Vipin Gupta, Kamala Golla Kuta, and R. Srinivasan: Business Policy & Strategic Implementation
(PHI: 2007)
Competitive Advantage by Michael PorterMichael E. Porter: Competitive Strategy
L.R.Jauch and W.F.Glueck: Business Policy and Strategic ManagementC.W.L. Hill and G.R.Jones: Strategic Management :An Integral Approach
VSP Rao and V. Harikrishna : Strategic Management :Text and Cases
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EXECUTIVE COMMUNICATION: MENTORING
COURSE DURATION: 2 HRS PER WEEK FOR 12 WEEKS
COURSE CREDITS: 02
1. BUSINESS PRESENTATION
What, and how of business presentation
2. PRESENTATION SESSION - 1 Students presentation (5 Minutes)
Feedback by the faculty
3. COMMUNICATION ACTIVITY - 1
Facultys session on communication
4. PRESENTATION SESSION - 2
Students presentation (10 Minutes)
Feedback by the faculty
5. COMMUNICATION ACTIVITY - 2
Facultys session on communication
6. AIDS TO COMMUNICATION
Group activities
Management games
7. PRESENTATION SESSION 3
Students presentation (15 Minutes)
Feedback by the faculty
8. RESUME PREPARATION
Ideal resume
Resume writing exercise
9. PRESENTATION SESSION 4
Students presentation (30 Minutes)*(Note: This presentation shall be video recorded)
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Feedback
10. MONITORING OF PROGRESS
Individual feedback sessions
This session will be judged by a 3 member panel consisting of excom faculty,senior excom faculty, and a member of SMG team.
Excom faculty will provide feedback on students performance. Senior faculty will
inturn assess the performance of excom faculty. The SMG team member willprovide employability/placement index for the individual student.
NOTES:
An average PG level student at IIPM is expected to participate in the following exercises:- Individual Presentation
- Debates
- Practice interviews- Group discussion exercises
- Miscellaneous sessions covering group based written, verbal, and non verbal
communication exercises.
* Every student will be given a CD recording of his performances in sessions (meant to be
recorded) during trimesters I & II. This will enable him to see his own transformation as a
speaker. Besides, alongwith this CD, by the end of trimester II all the students will be
provided personalized written feedback on their progress.
BASIC TEXTS:
This course is 100% hands on practice oriented one. Hence the students dont have to refer
to any texts. However, the students are strongly advised to consult their mentor to obtain
tips on how to further improve their presentation skills.
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MACRO ECONOMICS
COURSE DURATION: 2 HRS PER WEEK FOR 12 WEEKS
COURSE CREDITS: 02
1. INTRODUCTION (1 HR)
Definition & scope of macroeconomics
Income and its measurement; their interpretation
Circular flow of income, output, and spending
NI and allied measures for India
2. INCOME DETERMINATION IN SHORT RUN: BASIC MODEL (2 HRS)
Determinants of aggregate spending
Equilibrium income
Changes in income
Concepts of inflation, unemployment, business cycle, multiplier, etc.
3. INCOME DETERMINATION IN A FOUR SECTOR MODEL (2 HRS)
Introduction of govt. in income determination model
Income determination in an open economy
Changes in income in a four sector model
Govt. and external sector in Indian economy
4. PRICE SETTING IN AD-AS FRAMEWORK(2 HRS)
Aggregate demand, aggregate supply, and equilibrium Changes in income and price level
5. INCOME AND PRICES IN THE LONG RUN (3 HRS)
Induced changes in input prices
Aggregate demand shocks and their consequences on income
Income in short run and long run
Business cycle and fiscal operations
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Fiscal policy in India and its implications for income determination & change
6. INSTITUTION OF MONEY IN A MODERN ECONOMY (2 HR)
Definition, nature, role, and function of money
Money and credit
Banking system: A preliminary idea of credit creation
Working of monetary and credit policy in India
7. MONEY IN MACROECONOMICS (4 HRS)
Demand for money: General and in India
Supply of money: General and in India (monetary aggregated)
Monetary forces and aggregate demand
Macroeconomic cycles and aggregate shocks
8. BALANCE OF PAYMENTS AND EXCHANGE RATES (2 HRS)
Balance of payments: Concept; Indian BOP
Foreign exchange: Market; determination
Foreign exchange markets and systems in India
9. MACROECONOMIC POLICY IN AN OPEN ECONOMY (2 HRS)
Meaning of an open economy and openness
Macro policy in a world with perfect capital mobility
Implications of an open economy; Indian case
10. MACROEONOMIC ISSUES: INFLATION (1 HR)
Inflation in the macro model
The Philips curve
The Lucas AS function
Inflation in India
11. UNEMPLOYMENT (1 HR)
Meaning, types, and characteristics of unemployment
Unemployment in India: Nature. Causes, and consequences
Cyclical and structural unemployments Policies to reduce unemployment
12. INTERNATIONAL TRADE (2 HRS)
Basis of trade
Trade theories for the nations
Trade theories at the firm level
Gains from trade
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BASIC TEXTS
LIPSEY AND CHRYSTAL: Economics (11th Indian Edition): Chs. 15-25 (OUP)
MINISTRY OF FINANCE: Economic Survey (Latest Edition): All Chapters (OUP)
V. IMPORTANT NOTES:
All the case studies given in Lipsey & Chrystal are in course.
The questions in examination will be application (of macroeconomics concepts) based.
ORGANIZATION DEVELOPMENT
COURSE DURATION: 2 HRS PER WEEK FOR 12 WEEKS
COURSE CREDIT: 02
1. OVERVIEW (2 HRS)
Introduction to OD
Nature of planned change
2. PROCESS OF ORGANIZATION DEVELOPMENT (6 HRS)
Diagnostic process: Meaning and dimensions of diagnosis; groups and jobs diagnosis;
collection and analysis of information; feeding back of information
Designing interventions
3. HUMAN PROCESS INNTERVENTIONS (4 HRS)
Individual, interpersonal, and group process approaches
Organization process approach
4. TECHNOSTRUCTURAL INTERVENTION (4 HRS)
Restructuring organization
Employee involvement
Work design
5. HRM INTERVENTIONS (4 HRS)
Performance Management
Developing and assisting members
6. STRATEGIC CHANGE INTERVENTION (4 HRS)
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Competitive and collaborative strategies
Organizational transformation
BASIC TEXTS:
CUMMINGS AND WORLEY: Organization Development and Change (Cengage:2005):
Chs 1,2,5,6,7,8,9,12-20
BHUPEN SRIVASTAVA: Organization Design and Development (Biztantra)
ENTREPRENEURSHIP AND SMALL BUSINESS MANAGEMENT
COURSE DURATION: 4 HRS PER WEEK FOR 12 WEEKS
COURSE CREDITS: 04
A: ENTREPRENEURSHIP
(Weightage: 75%)
1. ENTREPRENEURSHIP: CONCEPT, EVOLUTION, AND SCOPE (3 HRS)
Concept and evolution of entrepreneurship
Corporate entrepreneurship
Individual entrepreneurship: Part time, small and medium ventures
2. DEVELOPMENT OF ENTREPRENEURSHIP (6 HRS)
Profile of an individual entrepreneur: Aptitude, skills, and knowledge set
Entrepreneurial mindset: Creativity and innovation
Profile of every individual students in terms of entrepreneurial traits
3. VENTURE PLANNING (6 HRS)
Opportunity assessment Environment assessment
Marketing research
Financial analysis
Business Plan
4. STARTING A VENTURE (6 HRS)
Legal form of business: Merits and demerits of alternative forms
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Legal environment
Sources of finance
Buying a business & valuaing it
Precommencement issues
5.RUNNING AN ENTERPRISE (6 HRS)
Strategic planning
Growth of an entrepreneurial venture: Organic & inorganic
Operational dimensions of running the venture
6. RUNNING AN ENTERPRISE: SOME ISSUES (3 HRS)
Networking
Family business
e-business
7. HARVESTING A BUSINESS (6 HRS)
Valuating for harvesting (with numerical examples)
Succession issues
Dilution of stakes
Preparing for, and actually, exiting a venture
B. SMALL BUSINESS MANAGEMENT
(WITH SPECIAL FOCUS ON INDIA)
(Weightage: 25%)
8. SETTING UP SMALL BUSINESS IN INDIA (4 HRS)
Registration and legal formalities
Procurement of space, electricity and other utilities
Preproduction contracts with vendors, suppliers, customers, etc
Basic start up problems and their resolution
9. MANAGEMENT OF SMALL BUSINESS IN INDIA (4 HRS)
Planning and organizing
Financial planning and execution
Marketing Management HR issues
10. MANAGEMENT OF GROWTH (4 HRS)
Stabilisation strategies
Growth strategies; crises of business growth
Information technology and small business
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BASIC TEXTS:
ROBERT D HISRICH AND DEAN A SHEPHARD: Entrepreneurship (Mc Graw Hills:
Latest edition)
RAJEEV ROY: Entrepreneurship (OUP): Chs. 4,7,15 and 18
BUSINESS WORLD: The SME White Book 2010/11 (BW Publications:2010) All
Chapters
SPECIALIZATION: MARKETING
INTERNATIONAL MARKETING
1. INTERNATIONAL MARKETING: AN OVERVIEW
The Scope and challenge of International Marketing
The dynamic environment of international marketing
Constituents of international environment
2. THE ENVIRONMENT OF GLOBAL MARKETS
Geography and history: the foundations of cultural understanding; Cultural dynamics in
assessing global markets
Business customs in global marketing
The political environment: A critical concern The international legal environment
The economic environment
3. ASSESSING GLOBAL MARKET OPPORTUNITIES
Developing global vision through market research
Emerging markets and scope for marketing
Multinational market regions & market groups
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Ranking of markets in terms of relative opportunities
4. DEVELOPING GLOBAL MARKET STRATEGIES
Global marketing management: Planning and organization.
Creating products for consumers in global markets
Marketing Industrial products and services
International distribution systems
International Retailing
Exporting and Logistics: Special issues for the smart business
The global advertising and promotion effort.
Personal selling and sales management
Pricing for international markets
5. IMPLEMENTING GLOBAL MARKETING STRATEGIES Negotiating with international customers, partners, and regulator
Organizational structure, system, and processes for delivering marketing program
MARKETING STRATEGY
1. CONCEPTS COMPETENCIES, ENVIRONMENT AND STRATEGYALTERNATIVES
Introduction
Competence
Environment
Models
Strategies
2.ANALYSIS FOR STRATEGY FORMULATION-1
Product management/ analysis
Market analysis
3.ANALYSIS FOR STRATEGY FORMULATION-2
Customer Analysis
Competitor Analysis
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Market segmentation and targeting
Differentiation and positioning of services
Management of demand and capacity
4. MARKETING MIX FOR SERVICES
Marketing mix elements
Product: Service packaging
Pricing of services
Promotion of service
Role of people factor
Service processes
Physical evidence and marketing
5. MAXIMIZATION OF SERVICES MARKETING POTENTIAL
Relationship marketing
Internal marketing
SPECIALIZATION: MARKETING COMMUNICATION
ADVERTISING CREATIVES
1. INTRODUCTION
Anatomy of an ad./ commercial: copy and layout; script: audio and video
Communicating through the ad./commercial: Role of various elements
2. GETTING SET TO WRITE THE AD/COMMERCIAL
Planning the ad copy / commercial
Setting objectives (seeking attention to intention to buy)
Sources of idea for commercial / ad words and visuals plus audio elements
Content considerations:- Use of attributes, benefits, proof of delivery points
- Use of human interest material and other extraneous devices
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- Highlighting of negative vs. positive benefits
- Length vs. brevity considerations
3. COPY/SCRIPT APPROACHES: COMMUNICATION STRATEGUM: Communication strategum to
- seek attention- arouse interest and create desire
- convince the listener / viewer / reader
- induce action (to know more / buy)
4. ACTUAL COPY/SCRIPT WRITING
Beginning, main body, and the ending
5. SPECIFIC COPIES / SCRIPTS FOR
Newspaper ads
Magazine ads
Mail order / other direct mailers
Outdoors
Radio
TV
Online
RECOMMENDED BOOKS:
Bonnie L. Drewniary & A.Jerome Jewler: Creative Advertising
George Felton: Advertising Concept and Copy
J. Thomas Russell and W.Ronald Lane: Kleppner's Advertising ProcedureWalladeres: Craft of Copywriting
Schlemmen : Handbook of Advertising Art Production
BELOW THE LINE PROMOTIONS
1. PROMOTIONAL MANAGEMENT : OVERVIEW
Meaning, relevance and scope
Planning a promotional campaign
2. SPONSORSHIPS AND EVENTS
Sponsorships
Event management
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3. MERCHANDISING
Meaning, types
Visual merchandising
4. CONFERENCES AND EXHIBITIONS
Meaning, relevance, types, and overall purpose
Organizing conferences
Participation in exhibitions
5. MEASUREMENT OF PROMOTIONAL PERFORMANCES
What, when, and how of testing
Measurement of effectiveness of various tools.
RECOMMENDED BOOKS:
Belch, Belch, and Purani: Advertising & Promotion (Part V)O'Guinn, Allen, and Semenik: Advertising Management, with Integrated Brand Promotion (Part V)
Terence A. Shimp: Advertising and Promotion, an IMC Approach ( Part IV and V)
Kazmi and Batra: Advertising and Sales Promotion (Part VI and VII)Clow and Baack: Integrated Advertising, Promotion, and Marketing
DIRECT MARKETING AND COMMUNICATION
1. INTRODUCTION:
Meaning, relevance, and scope
Direct marketing vs. direct selling
2. UNDERSTANDING BUYING BEHAVIOUR:
Final consumer
Institutional buyer
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Characterstics of buyer from direct seller
Research for direct marketing
3. DIRECT MARKETING STRATEGY:
STP approach to direct marketing
Formulation of overall direct marketing strategy
4. DATABASE BUILDUP AND APPLICATIONS:
Data collection and warehousing
Data mining
Database marketing
5. DIRECT MARKETING MEDIA AND CHANNELS:
Mail order
Tele marketing
Multilevel marketing
Online marketing
RECOMMENDED BOOKS:Direct Marketing Association; D M Report (Annual)
Bob Stone: Successful Direct Marketing MethodsVaswar Dasgupta: Marketing Mantra: The Real Story of Direct Marketing in India
Donna Fluss: Real Time Contact Centre Strategies
Strauss & Frost: E-Marketing
SPECIALIZATION: FINANCE
SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT
1. INTRODUCTION TO INVESTMENT MANAGEMENT
Investment Settings
The Asset Allocation Decision
Global Investment
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Global Asset Allocation: Analysis and Decision .
Global Security Market: Analytical Decision
Securities Markets Worldwide: Organization, functioning, and regulatory
environment:
2. PORTFOLIO MANAGEMENT THEORIES AND PORTFOLIO CONSTRUCTION
Markowitz Portfolio Theory
Asset Pricing Models
Market Portfolio Theory vs. Practice
Portfolio construction
3. INVESTMENT CHOICES
Bond valuation
Derivative security analysis
Real estate investment
Money market investments
4. EVALUATION OF PORTFOLIO PERFORMANCE
Portfolio performance: Required rate as benchmark
Measures of evaluating performance
a) Treynor Portfolio Performance Measure
b) Sharpe Portfolio Performance Measure
c) Jensen Portfolio Performance Measure
d) Peer Group Comparison
Factors affecting use of performance measures.
5.STOCKS SELECTION USING TECHNICAL INDICATORS Dow Theory
Japanese candlesticks
Oscillators
Moving averages
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MACD, RSI etc.
RECOMMENDED BOOKS:
S.Kevin: Security Analysis and Portfolio Management (PHI:2009)
Fisher & Jordan, Investment Management.
Avadhani, Security Analysis and Portfolio Management. .
Puneethavathi & Pandian, Security Analysis and Portfolio Management.
Prasanna Chandra, Managing Investments
INSURANCE AND BANKING
1. THE CONCEPTS AND PRINCIPLES OF INSURANCE
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CONCEPTS
Classification of Insurance
Types of Life Insurance: Pure and Terms
Types of General Insurance: Fire, Marine, Motor, Engineering, Aviation and Agricultural
Insurance Professionals, Intermediaries and IRDA
PRINCIPLES
Utmost good faith
Insurable Interest
Material facts
Indemnity
Proximate cause
Subrogation
Contribution
ACTURIAL PRINCIPLES
Mortality Tables
Physical and Moral Hazard
Representations
Warranties
Risk appraisal & Risk Selection
Underwriting
2. INSURANCE PRACTICES IN INDIA
Life Insurance
General Insurance
Claims procedure
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3. OVERVIEW OF INDIAN BANKING SYSTEM
Structure of Indian Banking Sector
Central Banking: Functions, New Developments and Changing Scenario
Banking Sector Reforms Suggestions and implementation
Negotiable Instruments
Bank Rate; repo rate
Prime Lending Rate
Deposit Rates
Credit-deposit ratio
Non-Performing Assets
Capital Adequacy Ratio
Cash Reserve Requirements
Statutory Liquidity Ratio
Low vs. high interest rates
International Scenario of interest Rate Movement
4. FINANCIAL STATEMENTS ANALYSIS OF BANKS: (2 HRS)
(Key Performance Indicators for banks such as efficiency and expenses control ratio, liquidity, risk
and profitability)
Assessment of:
Bank Liabilities
Bank Assets
Loan and Advances
Income Statement
CAMELS ratings
5. CREDIT PROCESS IN INDIAN BANKS
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Types of Credit
Financial Appraisal for Credit Decision
Standard Practices in appraisal process for working capital, capital expenditure,
agriculture loans
Loan Syndication
Loan Pricing
Credit risk
Risk management
RECOMMENDED BOOKS:Justin Paul and Padmalatha: Management of Banking and Financial Services (Perason)
George E. Rejda: Principles of Risk Management and Insurance (Pearson)
KC Mishra & Mangala Bakshi: Insurance Business Environment and Insurance CompanyOperations (Cengage: 2009)
KC Mishra & C. S. Kumar: Life Insurance Principles and Practice (Cengage: 2009)
KC Mishra & Mangala Bakshi: Legal & Regulatory Aspects of Business (Cengage: 2009)KC Mishra & R. Venugopal: Life Insurance Underwriting (Cengage: 2009)
KC Mishra & G E Thomas: General Insurance Principles & Practice (Cengage: 2009)
Manas Tripathy, Simita Mishra, & KC Mishra: General Insurance Business Operations andDecision Making (Cengage: 2009)
KC Mishra & RC Guria: Practical Approach to General Insurance Underwriting (Cengage: 2009)
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MANAGEMENT OF INDIAN FINANCIAL SYSTEM
1. INTRODUCTION
Financial system: Definition, constituents, functions
Role of financial intermediaries in conduct and development of economy
Financial institutions and markets
Forces (local and international) affecting growth of financial system
Positive features and short comings of IFS
2. VENTURE CAPITAL AND PRIVATE EQUITY
Functions, significance and revenue streams for venture capitalists
Trends in Venture Capital financing world-wide, and in India
Role of private equity in financing of business
Issues affecting PE
Existing players, their functions and revenue steams
3. CORPORATE ADVISORY MERCHANT BANKING, M&A , RAISING OF
CAPITAL
Services and leading players
Revenue streams and trends
Primary market: Activities; participants (merchant bankers/lead managers, underwriters,
primary dealers)
Issues in primary market: IPOs performance; financing pattern in business cycle phases,book building vs. fixed pricing; green shoe option
Regulatory framework for the segment
Stock exchange: Role & functions; trading; clearing and settlement
Issues involved: Demutualization; dematerialization; frauds; major innovations
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Indian debt market
SEBI: Role; performance; effectiveness
4. CREDIT RATING AND ASSET MANAGEMENT
Ratings and their importance
Process of Ratings
Rating agencies: Credibility and reliability issues
Mutual funds: Meaning; types; role in mobilization of funds; functioning; regulations
Investment Banking: Basics; issues involved
Hire purchase
5. FOREIGN CAPITAL
Portfolio investment by FIIs
Foreign direct investment
External commercial borrowings
Indian investments abroad
Global financial crisis and India
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SPECIALIZATION: HUMAN RESOURCES
COMPENSATION MANAGEMENT
1. COMPENSATION PLANNING
Introduction, Basic concept of compensation
Classical theories on wages
Elements of labour economics
Establishing pay rates, Importance of an ideal compensation plan
Broad branding
Compensation plan and business strategy
Devising a compensation plan
Challenges affecting compensation
2. WAGE POLICY
Concept of wage
Wage policy in India; determinants of wage policy
Impact of income tax on wage and salary administration
Tools used for fixation on wages.
Legislative framework in India
3. PAY PACKET- CONSTITUENTS
Basic, D A, H R A, and other allowance, Perquisites, Fringe benefits.
4. PAY-FOR-PERFORMANCE & FINANCIAL INCENTIVES
Meaning and definitions; Background and trends
Pre-requisites of effective incentive system
Scope of incentive schemes
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Types of incentives- group incentive plan, for indirect workers, for operations employees
of managers and professionals, for sales persons
Total compensation programs.
5. BENEFITS & SERVICE
Why benefits and services?
Types of employee benefits and service insurance, retirement, employee services benefit
and others
Principles of Fringes, Significant benefits and services, the future of fringe benefits
Guidelines to make benefit program more effective
Benefits and employee leasing.
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Handling grapevine and rumor- perception errors: projection and halo effect
Influencing informal organizations
4. NEGOTIATIONS AND GROUP DYNAMICS
Interdependence
Role of personality traits in negotiation
Gender differences
Cultural differences that affect group opinion
5. GROUP DYNAMICS WITH REFERENCE TO EMPOWERMENT AND
PARTICIPATIVE PROCESSES
How do groups influence their members?
Psychological analysis of social influence
Majority influence as well as minority influence as well as between groups.
How can groups be used to enhance psychological adjustment and well being?
Response mechanics of members to group success and failures.
RECOMMENDED BOOKS
Donclson Forsyth: Group Dynamics (Woodworth)
Rodney W. Napier and Matti K. Gerstend feld: Groups: Theory and Practice (AITBS /Houghton Miffin)
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TRAINING AND DEVELOPMENT
1. TRAINING AND DEVELOPMENT: OVERVIEW
Training and teaching
Learning about management issues and concepts
Principles of learning and development basic idea
2. TRAINING NEEDS
Training needs classification; individual, occupational, and organizational level needs
Identification of training needs
3. DESIGN OF A TRAINING PROGRAM AND ITS EXECUTION
Training objectives
Decision about content of training
Training methods and choice of appropriate aids
Parameters for assessment of training effectiveness
Steps involved in conducting an effective training program
4. EVALUATION OF TRAINING
Why evaluate?
Methods for evaluation
Criteria for evaluation
5. INVENTORY OF TRAINING METHODS
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Lecture
Case analysis
Role plays
Business / management games & simulations
Experiential learning, including outdoors
Organizing / preparing training material, including A.V. aids
RECOMMENDED BOOKS:
Lynton & Pareek: Training for Development (Sage: 2nd edition)
Uday Pareek: Training Instruments for OD & HRD
Training For Organisational Transformation by Rolf Lvnton and Uday Pareek
SPECIALIZATION: IT AND TECHNOLOGY
BUSINESS INTELLIGENCE
1. BUSINESS INTELLIGENCE: INTRODUCTION
Introduction to Business Intelligence
Turbulent business environment and organizations survival and in such an environment(solving problems and exploiting opportunities excellence)
Need for computerized support of managerial decision making
Business intelligence (BI) methodology and concepts and their relation to DSS
Major issues in implementing business intelligence
2. DATA WAREHOUSING AND AQUISITIONS
Basic definitions and concepts of data warehouses
Data warehousing architectures
Processes used in developing and managing data warehouses
Data warehousing operations
Role of data warehouses in decision support
Data integration and the extraction transformation, and load (ETL) processes
Real-time (active) data warehousing
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Data warehouse administration and security issues
3.BUSINESS AND DATA ANALYTICS
Business analytics (BA) and its importance to organizations
Major BA methods and tools
Online analytical processing (OLAP), data visualization, and Multidimensionality and
decision making
Advanced analysis methods
Business Analytics and web
Decision support system
4. DATA MINING FOR BUSINESS DECISIONS
Data mining and its objectives and benefits
Different purposes and applications of data mining
Different methods of data mining, especially clustering and decision tree models
Use of some data mining software
Process of data mining projects
Data mining pitfalls and myths
Text mining and its objectives and benefits
Use of text mining in business applications
Web mining and its objectives and benefits
5. BUSINESS PERFORMANCE MANAGEMENT
Nature of business performance management (BPM)
Closed-loop processes linking strategy to execution
Best practices in planning and management reporting
Difference between performance management and measurement
Tools for BPM
RECOMMENDED BOOKS:
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Turban, Sharda, Aronson, and Peng-Liang: Decision Support and Business Intelligence System
Stair and Reynolds: Principles of Information Systems
Stuart Barnes: Knowledge Management Systems
S.A.Kelkar: Structured Systems Analysis & Design: A Concise StudyM.H.Zuck: Knowing and Strategy
Effy Oz: Management Information Systems
STRATEGIC INNOVATION MANAGEMENT
1. INTRODUCTION TO INNOVATION
Basic Concepts
Innovation in Context: What is Innovation?
Culture and climate for innovation: Macro to business unit level
2. PROCESS OF INNOVATION MANAGEMENT
Innovation Process Management; Need, significance, and challenges
Actual process
Process learning
3. SETTING THE TONE
Creativity in innovation
Design for Innovation
4. SCM AND INNOVATION
Supply Chain Management and Innovation: Role significance and contribution of SCM foroperational innovation
5. INFORMATION INPUTS AND INNOVATION
Knowledge Management and Learning for Innovation
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RECOMMENDED BOOKS:
HBR: HBR on Innovation
Shlomo Maital & D.V.R.Seshadri: Innovation Management- Strategies, Concepts and Tools
Chaturvedi, Aseem Kumar, & Rahul: Managing Innovations and New ProductDevelopment:Concepts & Cases
Bertrand Bellon & Whittington: Competing Through Innovation
V.Govindarajan: Breakthrough InnovationsAllan Afuah: Strategic innovations
STRATEGIES FOR MANAGING NETWORKED BUSINESSES
1. INFORMATION SYSTEM:
Core concept
Infrastructure
Computer networks
Database management
2. INFORMATION SYSTEM
Information systems for sales and marketing
Information systems for HR
Information systems for accounting & finance
Enterprise Information systems
3. INFORMATION SYSTEMS PLANNING AND DEVELOPMENT
Business system planning; organizing work
Business and IT mapping
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Information engineering: architecture, development, prototyping, etc
4. INFORMATION SYSTEMS FOR BUSINESS EFFECTIVENESS
Organizational performance and information system
IT investment, application, and business effectiveness: linkages and management
5. I.S IMPLEMENTATION: CSF
Information systems success models
CSFs for IS implementation
Successful implementation through change management
RECOMMENDED BOOKS:
Mahadeo Jaiswal & Mittal: Management Information SystemEffy Oz: Management Information Systems
Andrew Tannenbaum : Computer Networks
James F. Kurase: Computer Networking: A Top Down ApproachCraig Zacker : Networking the Computer Systems