pr & communication tools to optimise gaming regulation in ... 11h30... · trump campaign...
TRANSCRIPT
PR & Communication – Tools to Optimise
Gaming Regulation in the Future
Anne Mette Hjelle, Head of Communications, The Norwegian Gaming and Foundation Authority
Attractive Responsible
Monopoly – the Norwegian regulatory model
Mutual challenges
Internet opens up
Jurisdictions Internet
Gaming / gambling
Confusing?
?
Communication/dialogue – targeted
audience -multichannel
More focus onPaymentblocking
The authority is more active
(supervision and reactions)
More researchand knowledge
Networking and cooperation, both
nationally and globally
Communication, dialogue – targeted
audience -multichannel
More focus onPaymentblocking
The authority is more active
(supervision and reactions)
More researchand knowledge
Networking and cooperation, both
nationally and globally
How to connect? What affects us? Search for the
trigger-point
What is the trigger-point?
The audience wants to be entertained and have fun, but
in a safe and legal environment
We want a responsiblegamingmarked – even in
these digital times
We want to slow down theinfluence illegal companies
have in the heads of theaudience
- Are we on to something?
- Does your organisation use PR and communication
in a similar way?
- Would you consider using these methods?
Live-polling with sli.do