pr crises
TRANSCRIPT
PR CRISES
-‐ Have a media plan (few companies do) -‐ Build relationships with media -‐ Training in crises communications -‐ Maintain media relations before/ doing / after -‐ Co-operating with the media provides critical
opportunity, benefits include -‐ presenting your side of the story -‐ being the primary source
-‐ The internet and speed consequences
“Bad things happen to good companies!”
identifying potential crises
-‐ Extent of coverage -‐ Effectiveness of spokesperson -‐ Communication of key messages -‐ Management of negative messages -‐ Impact on audience
Objectives
communications
in terms of
Crises To improve
-‐ Identification of vulnerabilities (Socio, Economic, Political Environment) -‐ Assessment of Fundamental capabilities -‐ Assessment of other responding parties -‐ Assessment of resources -‐ Assessment of maintenance
programme management Crises Assessing your
capability
-‐ Sudden -‐ Perceptional -‐ Smouldering -‐ Bizarre crises
types of
Unconcscious incompetence Conscious incompetence Conscious competence Unconscious competence
Regular training is key
Pr crises rules -‐ Do no more harm -‐ Be Prepared -‐ Honesty is the best policy -‐ Show concern and action -‐ Everything said – concern, action &
accountability
communication -‐ Make a judgement about the situation -‐ Develop talking points / holding statements -‐ Centralize incoming calls to appropriate
spokesperson -‐ Respond rapidly to media calls procedures
-‐ Understanding that issues can disrupt business and damage reputations -‐ Prepare for potential crises and issues -‐ Steps to ensure the correct message is communicated -‐ Minimize harm to the organization -‐ Always towards
Dealing with crises and issue workshop
RED YELLOW GREEN
CONTENTS include...
-‐ The need for a plan -‐ Formulating an executable plan -‐ Identifying a crisis -‐ The role of spokesperson -‐ The role of professional (designated)
communicator -‐ Handling the media (practice) -‐ Internal and external message
alignment -‐ Communications after the crisis has
been resolved.