The mission of the PR Center is to provide students the opportunities

to engage in actual PR campaigns and to be mentored by

professionals in the field. Our campaigns have promoted local non-profit-organizations, as well as small and large businesses. We

have over 100 professionals that mentor our students. Our goal is to

ensure that our students gain the practical experience necessary to be

successful in the field of public relations, marketing, and

communications.

Inside This Issue

The Field of

Public Relations

1

Portfolio 2

Professional

Mentoring

2

Internship

Possibilities

2

PR Events 3

Community

Partners

3

PR and

Technology

3

What YOU Get from the B-W PR Center:

Guidance in building a well developed Successful portfolio.

Interaction with professionals (Dinners, Meetings, etc.).

Experience in the field with many internships available.

Mentoring from expert professionals.

Opportunities for careers in the field of Public Relations.

Honors for graduation.

The B-W PR Center

The B-

W PR

The development of a portfolio is key to

success in the field of Public relations.

A well developed portfolio will provide

employers with a complete picture of

who you are, your accomplishments,

your goals, and your experiences.

The use of a portfolio in job interviews

will provide depth to conversation and

can be key in gaining a well paid

position.

Internship Positions in the fields of :

Public Relations

Marketing

Event Planning

Advertising

Customer Relations

Nonprofit Organizations

Human Resources

Employee Relations

& many, many more

B-W’s PR Center provides students with

many internship opportunities. These

opportunities give students the chance to

step out into the real world of business.

Portfolio

Internships–Step Into the World

11% of students

have a portfolio.

These students have

92% of the top

rated jobs.

Professional Mentoring

B-W’s PR Center provides students with

a great opportunity of one-on-one inter-

action with professionals in the field of

public relations.

Through special events hosted by the PR

Center students have the opportunity to

learn the vital skill of networking and

prepare themselves for their post-

graduate career.

Page 2 The B-W PR Center

Internships available in

Downtown Cleveland!

This valuable relationship provided

through involvements in the B-W PR Center not only assists the students in

gaining careers, but has also profited

local Cleveland Companies by

presenting the most qualified graduates

in the area.

Include in your portfolio: Real Campaign Work

Group Projects

Writing Samples

Press Releases

Brochures Samples of Technical and Pro-

motional Work Letter of Recommendation from

Professionals

Edited Work

Meet over a hundred

local professionals!

The B-W PR Center provides students with real world PR campaigns. Organizations

through the community approach the clinic with PR campaigns they need initiated

and implemented. Through the Center, students work with non-profit organizations,

small businesses, political campaigns and other community initiatives.

In addition, the PR center helps promote Baldwin-Wallace organizations. Students

learn the benefits of helping their school with various events and promotions with

students, faculty and staff.

Depending on the campaign, students are

asked to utilize Photoshop, In Design,

Publisher and Movie Maker. Students

learn not only how to use these programs,

but also how to use them efficiently.

PR Campaigns

PR and Technology

Community Partners

The B-W PR Center realizes the importance of

networking in the field of communications.

The center has brought many local companies

as well as professional organizations to become

connected with B-W students. This provides

internship opportunities and the chance for stu-

dents to develop a career path following gradu-

ation.

“The Field of Public Relations serves as a

vital communal resource, building upon

the foundation that helps our complex,

pluralistic society to reach decisions and

function more effectively by contributing

to mutual understanding among groups

and institutions. Technology and writing

can play an incredible role in serving that

the purpose of Public Relations is

implemented efficiently, creatively, and

effectively.”

-Jeff Sestokas, M.A.E.d.

Page 3

Community Impact Our impact on the community has been recognized by numerous organizations as

well as B-W. On April 28,2009 the B-W PR Clinic headed by Dr. Sean Gilmore

was given the “Outstanding Commitment to Service-Learning” award.

B-W affiliated Organizations: Public Relation Society of

America (PRSA) International Association of

Business Communicators

(IABC) Cleveland Advertising

Association

iC-leveland

PR Newswire

Key Corp

Cleveland Indians

“Students are lucky

that B-W has an excellent PR program

that connects students

to professionals” -Tony Santana, PR

Newswire

Technical approaches to

Communications in the following:

Desktop Publishing

Promotional Commercials

E-Portfolios

Web Design

Contact:

Sean Gilmore

sgilmore@bw.edu

440-826-5907

The Honors program with

Public Relations Center!

Students are selected by a faculty member to

be part of the honors program for the PR

Center. After being selected the student

completes the contact sheet and will be called

to interview. Following the interview students

are chosen to participate in the program.

Attention Faculty and Students:

We are looking for ambitious individuals.

Who are interested in Internships.

Who are interested in Professional Networking.

Who want to connect with Cleveland Businesses.

(Open To All Majors!)