pr in air india

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Project

On Public Relations


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Wh at Is PR ?


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Maharajah:The Mascot


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Ai r Indi a bega n life in 1948

L ockhee d L1049 S uper C on stellat ion s


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B oeing 747-200 VT-EDU in April 1984


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B oeing 747-400 at

Heat h row in November 1998


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A310 VT-EJK

at Manc h ester in 1998


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Air India Express in April 29, 2005


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Orga ni sat ion S tructure Of Ai r Indi a

M R V. THU LASIDAS , Chairman & Managing Director

M RS. M . KACKER , Chief Vigilance Officer

M R. V. K. M E H RA , Director-Engineering & Engine Overhaul

M R. S. P UNH ANI , Director-Finance

M R. A MO D S H AR M A , Director-Personnel & Inflight Service

M R. V. K. VER M A , Commercial Director

M R. JI T ENDER B H ARGAVA , Director-Public Relations

M R. H ASAN GAF OO R , Director-Security

CAP T . M .K. H ATH I , Director-Operations

M R V.C H ANDRA MOU LI , Director-Internal Audit &Executive Director-Mumbai Airport


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M R S. RANGANA TH AN , Director-Ground Services

Mr .D.S.K OH LI , Director-Northern Region

M R V.A. FERREIRA , Director-Human Resources Development

M R.V.SRIKRIS H NAN , Director-Materials Management

M RS.S.LALWANI , Director-Planning & International Relations

CAP T . DEEPAK ANAND , Director-Air Safety

M R. S. MU K H ERJEE , Offg. Director-Corporate Affairs

M R.I.S.V H AT KAR , General Manager-Properties & Facilities

DR ( M RS) L.P. NAK H WA , General Manager-Medical Services

M R.S.P H ADKE , General Manager-Department of Information Technology


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Fu nctions Of P R Department W ide Publicity

Approaching masses through media

Float various schemesi. Bulk Dealsii. Buy one get one freeiii.Companion freeiv. Senior citizen schemev. Gold card & Silver card


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Sponsorshipi. Marathon raceii. Golf clubiii. Help to cancer patients

Product is unique

Easy accessibility for people to reachToll No: 1600227722website: www.airindia.in


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Responsibility Of

P R Department


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P rocess Of P R Department

Market Research

Preparation of Report

Preparation of Action Plan

Approval of Plan

Execution of Plan


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Wh et h er P R Department needs any

co-operation from ot h er department for

exec u tion of plan ?


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Responsibility towards Society

Calamities

Public Friendly Schemes

Provision of Classes


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Responsibility towards Government

Revenue

Promotes Indian Culture

Builts proximity between countries

VIP transport


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Responsibility towards C u stomer

Market survey

Security

Fulfill Requirements


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P romotion Tools

Used for effective propaganda and publicity.

It helps in promoting the product internationally.


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F ollowing are t h e promotion tools

u ndertaken by Air-India

Press /M

edia

Multilingual Advertisement

Sponsorship

Lucrative schemes for the customers.


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Less financial burdens on buyers.

Product uniqueness propaganda.

Easy accessibility of tickets.

Effective hoardings and billboards.


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Appreciation to t h e P R

Department O ne such incident where PR Dept received overwhelming

appreciation is

PR executives observed that many Gujarati's travel toUK/US/Canada.

PR unit studied the market & arrived to a conclusion that if theyserve GUJARATI THALI on board the market will be doubled.

PR implemented this plan and the market increased within3months.

It was here that PR dept received overwhelming appreciation.


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REAS O NS BE H IND TH E B OOM IN

TH E AVIA T IO N SEC TO R

Standard of living of people has

increased.

People travel more.

Rise in competition in aviation sector.


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CUSTOMER IS A KING.W H AT E FF ORTS ARE

TAKEN TO SATIS FY T H IS KING ?


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PRESENTED BY

GROUP 7 S.Y.B.M.S - II


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Project members

Pushkar mathureDahawal nemawarkarTanmayee tulsankar

Viren viraKrunal punjaniHasmukh shaklesha


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Thank you

pr in air india

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