Social Media: definition, context & principles

Jamie Brader

The Web 2.0 Five C’s

Content

Collaboration

Converged Services

Community

Conversation

The Cluetrain Manifesto

www.cluetrain.com

Source: Dan Armano, Critical MassURL: http://darmano.typepad.com/logic_emotion/2007/03/twitter_love_ha.html

Social Media Statistics

March 08?

Social Media Statistics

• More than 70 million active users• Active users doubling every 6

months• The fastest growing demographic

is those 25 years old and older

• More than 110 million active users• Approx 12% growth YOY

(Comscore & Nielsen)• 85% are of 18 years old or older• 300,000 new users per day

Source: Jeremiah Owyang & FacebookURL: http://www.web-strategist.com

Social Media Principles

• Open• Honest• Accurate• Accessible• Personal

Source: http://www.flickr.com/photos/meepocity/