pr on a low budget laura 2

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PR on a Low Budget

Laura Townshend, Shelter16 May 2013



Chair’s introduction

Andy Barr, 10 YetisPR on a Low Budget



PR on a Low Budget

Laura Townshend, Shelter16 May 2013



Why do PR on a budget?

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Golden rules of PR on a shoestring

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1. Decide what coverage you need

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2. Find your angle and stick to it

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3. Find your buried treasure

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4. Stand in your audience’s shoes

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• V

4. Stand in your audience’s shoes

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5. Keep your friends close, but journalists closer

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Keep your friends close, but journalists closer

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6. Play piggyback

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7. Make your story human

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8. Cut what doesn’t work

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1. Work out what kind of coverage you need2. Get an angle and stick to it3. Find your buried treasure4. Stand in your audience’s shoes5. Keep your friends close, but journalists

closer6. Play piggyback7. Make your story human8. Cut what doesn’t work

To summarise

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[email protected]@lauratownshend

Thank you

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Questions?

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Client Handling – 11 June With Laura Coleman from Threepipe PR

Book at http://www.cipr.co.uk/content/events-

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pr on a low budget laura 2

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