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PR, Social Media & Events Workshop

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WorkshopsProposed Date Introduction workshop / The Food & Drink Sector 31 st October PR, Social Media & Events14 th November Pricing & Profitability9 th January Best Practice Visit21 st January Product Evaluation / Product & Market Testing 20 th February Managing a small business HR & people management 6 th March Approaching your customer27 th March Packaging & Labelling24 th April Investment, Grants, Funding & Business Growth 15 th May Creating Development Plans5 th June Workshop Programme

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Workshop Outline Attending events The event calendar Events Benefits and Barriers Lesson Learned Planning for success Social Media PR

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Types of event Where do you start? Business to Business: Generic, Market Focussed, Product Focussed Business to Consumer: eg Farmers Markets, Food Festivals Others?

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Choosing the right event Which events do you attend? What are the benefits of attending events? What are the barriers to attending events?

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Choosing the right event What should you consider when choosing the right event for your business?

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Stephen Whitelaw 2010 Getting the message right!

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Your brand is important

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Event Planning What are the objectives? Who should lead? What does the event lead need / require?

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Planning your stand What is required when planning an effective stand? Have you considered your staff!!!!

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After the event How can you measure success?

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Planning for Success Project objectives Selecting the right event Event planning Activity on site Follow up activities Measuring success

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Public Relations Public relations is the marketing communications function which carries out programmes designed to earn public understanding and acceptance - it is an integral part of the export marketing effort. Carefully planned campaign to receive favourable editorial mention - cheaper than using advertisements.

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Public Relations Material often prepared on new products new plants Accomplishments personnel in the local market role of company as local employer contribution company makes to local/national economy

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Public Relations Can be highly effective as a promotional tool: Focus has to be on the story Journalists often keen on pre-prepared pieces Save our dram

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Thank you See you on the 9 th January