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Page 1: DocumentPr
Page 2: DocumentPr

Public Relations Hailey. Lauren. LaDaniel. Annie. Juliannah

Page 3: DocumentPr

What is Public

Relations?

Page 4: DocumentPr

•Publicity

•Promotion

•Lobbying

•Fundraising

•Crisis Management

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Understanding Public

Relations

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Tarnished Image

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Mutuality

Propinquity

Empathy

Risk

Commitment

Dialogic Theory

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What is a Press

Release?

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Tool to Engage Media

•Editorial Meet & Greets

•Image Analysis

•Alliances with other company’s

•Gift Bags, Charity Silent

Auctions

•Celebrity Endorsements

•Look Books

•Hash Tags

•FREE STUFF!

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PR V.S Advertising

beatsbydre.com
beatsbydre.com
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Integrated Marketing

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Publicity Stunts

There’s No Such thing as Bad Press!

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100 Greatest

Publicity Stunts of

all Time!

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WW1&WW2

Bond

Campaigns

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In Charge of PR During WW1

George Creel

William H. Vanderbilt

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http://www.pacsun.com/#.

http://www.pacsun.com/.
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THE FUTURE…

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Know for the Quiz

1. George Crill & How he Relates to WW1

2. Public Relations and Advertising are Similar

3. The Dialogic Theory (Slide 8)

4. Two Wars with Big PR Campaigns (Slide 16)

5. Promotion, Image Management, and

Advocacy


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