Practical Tips in Becoming an Influential Blogger

Janette Toral

http://www.influentialblogger.net

Building Tribes

• Tell a story

– Who are you upsetting?

– Challenge the status quo

• Connect a tribe

– Who are you connecting?

– Stage 1 to 5

• Life sucks

• My life sucks

• I’m great

• We’re great

• Life is great

• Lead a movement

– Who are you leading?

– Establish a culture.• Everyone is important.

– Being a leader gives you charisma.

• Make change

– Commit

• Bring out the best in others.• Get recognized.• Outperform.• Overcome life's challenges.• Enjoy better health.• Be a top choice (win life's popularity contests: job, relationship, friendship).

The Likeability Factor by Tim Sanders

Social influencers

• People who have influence on their peers heavily influenced by the quality and volume of content they share online to their peers.

– Referent influencers

– Expert influencers

– Positional influencers (peers)

Source: Social Media Marketing for Dummies (Shiv Singh)

Effectiveness Web 2.0

• Search

• Talk or Write

• Share

Mindmap by Janette Toralhttp://www.bloggingfromhome.com

Mindmap by Janette Toralhttp://www.bloggingfromhome.com

Twitter 101

• Account / Handle

– Ownership of brand

• Following

– Follow back if objective is building relationship

– Twinfluence.com and WeFollow.com

• Replies

– Provide helpful advise

– Don’t be defensive

• Retweets (RT)

– Explicitly request

– Valuable info

– Articles about Twitter (and social media)

• Direct message

Twitter stream

facebook

http://developers.facebook.com/plugins

Source: Flowtown.com

Source: Flowtown.com

Source: Flowtown.com

Mindmap by Janette Toralhttp://www.bloggingfromhome.com

Challenges

• Question to self– Can you conquer yourself?

– Will you be a better person?

– Will you be mature enough to admit your mistake and rectify them?

• Taking things to the next level• Can you do better than the last time?

• Will you be willing to sacrifice your own interest for the sake of the community?

• Can you help others who are still starting?

• Can you help others when they are down or at their weakest?

Building Power and Influence

• Pick a niche

• Share what you know

• Be different and stand out

• Forge alliances

• Be featured

• Appear in search engine results

Experience joy when others succeed. (in whatever value you provide)

(whether you get recognized or not)

Thank you!

http://www.e-commercephilippines.comhttp://www.blog4reviews.com

http://www.influentialblogger.nethttp://www.bloggingfromhome.com