prarthana insight data engineering project
TRANSCRIPT
Motivation• Optimize expenditure on Facebook Ads
• Optimal level of bids More results at lower cost
• Weekly and monthly reports on ad performance
Image Source: Prweek.com
Managing Schema
Ad Set
Bid Info
Clicks
Targeting Specs
Ad Account
Active Ad Campaigns
Reach
ImpressionsAd SetAd Set
Next Steps• Integration of pipeline into Kuhcoon’s system• Cost: 100k customers at $23/day
Flask
KafkaHDFSSpark
Cassandra
Zookeeper
m3.large
t2.microKafkaHDFSSpark
Cassandra
KafkaHDFSSpark
Cassandra
KafkaHDFSSpark
Cassandra
Prarthana Bhattarai• BA, Mathematics, Mount Holyoke College• Resolution Fellow, 2014 -2015 • Loves to hike and read!