prca membership profile july 2006. survey overview designed and hosted at notice sent via e-mail...
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PRCA Membership Profile
July 2006
Survey Overview
Designed and hosted at www.surveymonkey.com
Notice sent via e-mail to all PRCA members twice during June 2006
Survey Audience
Statewide membership total at time of survey: 442
Survey responses: 204
Response rate: 46 percent
What is your local PRCA chapter?
0
20
40
60
80
100
120Survey
Actual
Typical PRCA Member
Member for 1 to 3 years Is not Accredited Has held a chapter leadership
position Attends 7-9 chapter meetings per
year Has attended the PRCA annual state
conference
Typical PRCA Member
Has attended a non-conference PRCA professional development seminar
Primary benefit of membership is networking and social interaction
Has had a ‘very satisfactory’ experience with the organization
Typical PRCA Member
Primary practice area is media relations
Works for a nonprofit organization at the director level
Devotes 75-100 percent of total work time to PR activities
Earns an annual salary of $31,000-$40,999
Typical PRCA Member
Has practiced PR on a full-time basis for less than 5 years
Holds a bachelor’s degree
Is female, 25-29 years old
PRCA Membership Profile
Detailed Results
Years as a PRCA Member
14%
25%
19%
17%
11%
14% Less than 1 year
1 to 3
4 to 6
7 to 10
11 to 15
16 or more
Accredited Members
Yes9%
No91%
Yes
No
Held a Chapter Board Position
Yes56%
No44% Yes
No
Held a State Board Position
Yes21%
No79%
Yes
No
Chapter meetings attended per year
0
5
10
15
20
25
30
None 1 to 3 4 to 6 7 to 9 10 ormore
Attended PRCA Conference
Yes65%
No35%
Yes
No
Primary Benefit of Membership
Networking/Social Interaction 58.1 percent
Local Professional Development 31.3 percent
Statewide Professional Development 6.6 percent
Awards/Recognition 2 percent
Job Hunting .5 percent
Rate Your PRCA Experience
Very satisfactory 56.8 percent
Somewhat satisfactory 39.7 percent
Top 5 Areas of PR Practice
Media Relations
Marketing Communications
Community Relations
Communications Management
Print/Audio/Video Development
Type of Employer
Nonprofit: 27.4 percent
For Profit: 21.8 percent
Educational: 16.2 percent
Top 5 Job Titles Director: 29.4 percent
Manager: 16.2 percent
Specialist: 14.7 percent
President/CEO/Vice President: 12.7 percent
Coordinator: 9.6 percent
Work Time Devoted to PR
8%
15%
31%
46%Less than 25%
25-49 percent
50-74 percent
75-100 percent
Salary
05
101520253035404550
Less than$20,999
$21,000 to$30,999
$31,000 to$40,999
$41,000 to$50,999
$51,000 to$60,999
$61,000 to$70,999
More than$70,999
Years of Full-Time PR Practice
0
10
20
30
40
50
60
Less than 5 5 to 9 10 to 14 15 to 19 20 to 24 More than 25years
Media Tools PR Wire: 40 percent
Metro Monitor: 29.3 percent
Bacon’s: 28 percent
Business Wire: 24 percent
BurrellesLuce: 10.7 percent
Other responses: Magnolia Clipping Service, Google News, Vocus
PRWeek Subscribers
Yes10%
No90%
Yes
No
Sources other than PRWeek
Industry Publications
Wall Street Journal
PR Tactics, PR Strategist (PRSA)
PRCA newsletters, Web site and chapter meetings
Educational Level
9 survey participants are currently enrolled in a degree program
71.1 percent: bachelor’s degree
24.7 percent: master’s degree
1.5 percent: doctorate