pre-sale campaign 2013

Pre-Sale Campaign

2013 Our mission is to produce events for education, entertainment and agricultural experiences at the premier multi-use facility while giving back through youth scholarships and a positive economic impact to Central Texas.

May 14th – September 12th

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Contents Letter from the Heart O’ Texas Fair & Rodeo Chairman ............................................................................2 The 2013 Pre-Sale Campaign .................................................................................................................. 3-4 Overview, Leadership, Structure, Goals and Meeting Dates What Is For Sale? .........................................................................................................................................5 Sample Order Form Product Descriptions / Packages ............................................................................................................ 6-33

Admission tickets, passes & memberships .................................................................................. 6-9 Big Money Giveaway .............................................................................................................. 10-11 Margarita & Salsa Festival, presented by Top Dollar Pawn Superstores ................................ 12-13 Partner Packages ...................................................................................................................... 14-17 Rodeo Packages ....................................................................................................................... 18-19 Livestock Show Packages ........................................................................................................ 20-23 Creative Arts & Education Packages ....................................................................................... 24-25 Calf Scramble Packages ........................................................................................................... 26-27 South 40 Locked & Loaded Event ........................................................................................... 28-29 Rodeo Program Ads .......................................................................................................................30 Annual Opportunities .....................................................................................................................31 RAM Texas Circuit Finals – January 2014 .............................................................................. 32-33

Protected Lists ...................................................................................................................................... 34-40 Frequently Asked Questions ......................................................................................................................41 Sales Incentive Program ...................................................................................................................... 42-43 Rewarding Your Hard Work with a Trip and Cash

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Dear Committeemen: I have a question. Where can you find an event that?

• Is the single best value for the money in McLennan County. • Provides a safe environment for adults and children alike. • Appeals to every age group. • Has something for everyone, whether they are from this city or country. • Benefits the youth of McLennan and surrounding counties through a scholarship

program. Answer: THE HEART O’ TEXAS FAIR & RODEO! The 2013 Pre-Sale Campaign should be one of our best ever. We have some great discounted tickets and entertainment packages to sell. Remember – you can earn cash and prizes for your efforts! Our 2013 Pre-Sale Campaign Chairman is Diane Walters and Vice Chairman is Bud Munroe. With this strong leadership and the best committeemen, I am sure we will have a record breaking year. Good Luck and Good Selling!

Charles H. Wiley Chairman of the Board

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The Heart O’ Texas Fair & Rodeo’s 2013 Pre-Sale Campaign

CAMPAIGN OVERVIEW

Purpose To provide an incentive based program that rewards Heart O’ Texas Fair &

Rodeo Volunteers for their efforts in ensuring a successful event.

How it Works 25 volunteer teams consisting of 12-20 committeemen each selling admission tickets and sponsorships.

Who Makes it Work 5 Division Leaders, 25 Team Captains representing each volunteer team and 500+ Volunteers including the Heart O’ Texas Fair & Rodeo Board of Directors and Executive Committee

CAMPAIGN LEADERSHIP Chairman Diane Walters [email protected]

Division Leaders Andy Horn [email protected]

Matt P. Fatheree [email protected]

Ray Allen [email protected]

Ron Knowles [email protected]

Karen Kirkpatrick [email protected]

CAMPAIGN LEADERSHIP STRUCTURE

Vice Chairman Bud Munroe [email protected]

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CAMPAIGN GOAL

Program Goal Admission Tickets & Passes Gets them in the gate, into the Rodeo (excluding final night), on Carnival rides and/or into the Back Porch Club and Bulk Tickets

$160,000

Big Money Giveaway Offers a great opportunity to get together, have some fun and potentially win BIG MONEY

$25,000

Margarita & Salsa Festival Featuring Whiskey Myers, Casey Donahew & Kevin Fowler

$120,000

Partner Packages Great tickets and even better advertising

$30,000

Rodeo Packages For those who love all the action the Rodeo has to offer

$10,000

Livestock Show Enriching the lives of livestock show participants

$12,000

Creative Arts & Education Reaching out to the youth of McLennan County promoting creative arts and education, one scholarship at a time

$3,000

Calf Scramble Helping kids one Scramble at a time

$60,000

South 40 Locked & Loaded Event Raising money for scholarships is what this event is all about, not to mention a great night with friends

$50,000

Rodeo Program Ads Show support for your H.O.T. Sweetheart and/or your business

$20,000

Annual Opportunities Year-Round Advertising Opportunity

$5,000

RAM Texas Circuit Finals Rodeo Promote your business at the Premier Rodeo in January 2014

$5,000

Total $500,000

MEETING DATES & TIMES

Events Location Dates Times Division & Team Captain Selection & TC Training Badger Ranch Thursday, April 23rd 5:30 p.m.

Kick Off Party Allen Samuels DCJRF Tuesday, May 14th 5:30 p.m. Information Sessions Board Room May 28th, 29th, 30th 5:30 p.m. 1st Campaign Rally TBA Tuesday, June 11th 5:30 p.m. 2nd Campaign Rally TBA Tuesday, July 9th 5:30 p.m. 3rd Campaign Rally TBA Tuesday, July 30th 5:30 p.m.

Final Campaign Rally TBA Tuesday, August 20th 5:30 p.m. Program Ad Deadline Fair Office Friday, August 30th 5:00 p.m.

Campaign Sales Incentive Deadline – BPC Happy Hour Back Porch Club Friday, September 6th 4:00 – 5:30 p.m.

Campaign Celebration & Badge Meeting Extraco Exhibits Thursday, September 12th 5:30 p.m. Campaign Trip / Vacation TBA Spring of 2014 -----------

***Please note that Campaign meetings will begin with a meal served at the meeting start time. ***Please make every effort to RSVP with Emily Dressen for each Campaign Rally so that we have accurate meal counts.

If you have any questions please contact: Emily Dressen Jarrod Metzgar 254-224-8273 254-224-8284

[email protected] [email protected]

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ADMISSION TICKETS, PASSES & MEMBERSHIPS

Tickets Gate Admission to the Fair - $7

o Regular price is $10 each; a savings of $3 per ticket. • Good any day for Fair admission (Oct.3rd – 12th) • Ages 13 and older • Does not include admission to the Extraco Coliseum entertainment on Friday, October 4th or

Saturday, October 5th. • Does not include admission to the final performance of the All American ProRodeo Finals (Saturday,

October 12th). • Not valid for Tuesday Carnival Armband offer. • Does not include concerts held at the Music Zone/Bud Light Music Stage.

Final Night Championship Rodeo Ticket - $20 o Reserved balcony ticket for last night of rodeo (Saturday, October 12th)

• Includes Fair gate admission. • Does not include parking. • Not valid any other day. • Does not include concerts held at the Music Zone/Bud Light Music Stage.

Season Pass - $50 o Only this Pre-Sale Season Pass includes fair parking for a total value of $135; a savings of $85 per pass.

• Season Pass includes fair parking and gate admission each day of the Fair (Oct. 3rd – 12th). • Does not include admission to the Extraco Coliseum entertainment on Friday, October 4th or



Family Fun Pack - $70 o Purchased individually for a total value of $105; a savings of $35 per pack.

• Family Fun Pack includes four (4) gate admission tickets to the Fair, one (1) one-day parking ticket and two (2) carnival armbands. Valid for a one time use only.

• Does not include admission to the Extraco Coliseum entertainment on Friday, October 4th or Saturday, October 5th.

• Does not include admission to the final performance of the All American ProRodeo Finals (Saturday, October 12th).

• Not valid for Tuesday Carnival Armband offer. • Does not include concerts held at the Music Zone/Bud Light Music Stage.

Meet and Greet the Stars at the Bud Light Music Stage - $150 o Includes two (2) gate admission tickets to the Fair, two (2) meet and greet passes and special seating for

two (2) in the backstage VIP area. • Limited to 10 per night. • Must choose a night on the order form (nights awarded on first-come, first-served basis). Please

visit hotfair.com for list of entertainers. • Does not include admission or meet & greets to the Extraco Coliseum entertainment on Friday,

October 4th or Saturday, October 5th.

(Admission Tickets, Passes & Memberships – Continued on Next Page)

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Carnival Specials Fun Pass - $75

o Fun Pass includes gate admission to the Fair and an armband for carnival rides each day of the Fair. • Gate admission to the Fair is limited to once per day. • Does not include admission to the Extraco Coliseum entertainment on Friday, October 4th or


October 12th). • Not valid for Tuesday Carnival Armband offer. • Does not include concerts held at the Music Zone/Bud Light Music Stage. • Does not include fair parking.

One Day Carnival Armband - $20 o Regular price is $30 each; a savings of $10 per armband; excluding daily promotions.

• Good any day. • Armband does not include gate admission to the Fair & Rodeo. • Does not include fair parking. • Valid for a one time use only.

Music Zone Pass Enjoy the live entertainment on the Bud Light Music Stage throughout the Heart O’ Texas Fair! Entertainment can be enjoyed on Friday, October 4th, Saturday, October 5th, and Wednesday, October 9th through Saturday, October 12th. Music Zone Pass - $60

o Purchased individually for a total value of $115; a savings of $55 per pass. o Pass includes: gate admission to the Fair every day and entry into the Music Zone every day.

• Gate admission to the Fair is limited to once per day. • Does not include admission to the Extraco Coliseum entertainment on Friday, October 4th or

Saturday, October 5th. • Does not include admission to the final performance of the All American ProRodeo Finals (Oct. 12th). • Not valid for Tuesday Carnival Armband offer.

Business Appreciation Bulk Ticket Sales Donate Tickets to the Fair - $7

o Select one of the following four organizations to donate general admission tickets to the Fair on your behalf. • Boy Scouts, Girl Scouts, Boys Methodist Home, Boys and Girls Club • Good any day for Fair admission (Oct. 3rd – 12th) • Does not include admission to the Extraco Coliseum entertainment on Friday, October 4th or


October 12th). • Not valid for Tuesday Carnival Armband offer. • Does not include concerts held at the Music Zone/Bud Light Music Stage. • See below for orders of more than 150.

Show your employees and clients how much they really mean to your business by treating them to a night of fun and entertainment at the Fair & Rodeo. 151 – 300 Gate Admission Tickets to the Fair - $6

o Regular price is $10 each; a savings of $4 per ticket. • Good any day for Fair admission (Oct. 3rd – 12th) • Does not include admission to the Extraco Coliseum entertainment on Friday, October 4th or

Saturday, October 5th. • Does not include admission to the final performance of the All American ProRodeo Finals (Oct. 12th). • Not valid for Tuesday Carnival Armband offer. • Does not include concerts held at the Music Zone/Bud Light Music Stage.


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301+ Gate Admission Tickets to the Fair - $5 o Regular price is $10 each; a savings of $5 per ticket.

• Good any day for Fair admission (Oct. 3rd – 12th) • Does not include admission to the Extraco Coliseum entertainment on Friday, October 4th or



151+ One-Day Parking Pass - $3 o Regular price is $5 each; a savings of $2 per parking ticket.

• Ticket valid any day during the 2013 Fair & Rodeo (Oct. 3rd – 12th)

Back Porch Club Memberships The Back Porch Club gives members an opportunity to enjoy a first class social setting in a unique location. Enjoy outstanding catered meals and a cash bar in the private club with magnificent views of the action in the Extraco Coliseum, or have fun under the stars on the Extraco Coliseums roof-top patio.

1st Year Back Porch Club Annual Membership - $150 o Regular membership price is $250; a savings of $100 per membership for new members. o New members only; first year only.

• Membership includes gate admission and (1) parking pass to the Heart O’ Texas Fair & Rodeo for the member only.

• It does not include gate admission to the Fair for the member’s guests and does not include dinner or drinks in the Back Porch Club.


• Does not include concerts held at the Music Zone/Bud Light Music Stage. • The Back Porch Club is only open to members during the Heart O’ Texas Fair & Rodeo and the RAM

Texas Circuit Finals Rodeo. • A ticket is required by members and their guests to attend the RAM Texas Circuit Finals Rodeo.

Renewal Back Porch Club Annual Membership - $250 o Valid for 2nd year; renewal members only.

• Membership includes gate admission to the Heart O’ Texas Fair & Rodeo for the member and one guest of their choice and one (1) parking pass.

• It does not include gate admission for additional member’s guests and does not include dinner or drinks in the Back Porch Club.


• Does not include concerts held at the Music Zone/Bud Light Music Stage. • The Back Porch Club is only open to members during the Heart O’ Texas Fair & Rodeo and the RAM



Don’t forget your Carnival Armbands

ONLY $20! See Page 7 for more

information.

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HOT DEAL - Individual Lifetime Back Porch Club Membership - $2,100 o Membership includes gate admission to the Heart O’ Texas Fair & Rodeo for the member and a guest of their

choice and one (1) parking pass for the members’ lifetime. • It does not include gate admission for additional member’s guests and does not include dinner or

drinks in the Back Porch Club. • Does not include admission to the Extraco Coliseum entertainment on Friday, October 4th or

Saturday, October 5th. • Does not include concerts held at the Music Zone/Bud Light Music Stage. • The Back Porch Club is only open to members during the Heart O’ Texas Fair & Rodeo and the RAM


As part of the HOT DEAL, the following items will be available only in 2013. o Framed 2013 Heart O’ Texas Fair & Rodeo Print o Four (4) gate admission tickets to the Fair & Rodeo




o One (1) VIP pass • Good any day for Fair admission (Oct. 3rd – 12th) • Does not include admission to the Extraco Coliseum entertainment on Friday, October 4th or



o Four (4) box seat tickets to the last Friday night performance of the All American ProRodeo Finals

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BIG MONEY GIVEAWAY – CONTINUING EDUCATION Orders must be received on or before Tuesday, June 18th at 5:00 p.m.

Big Money Giveaway The Heart O’ Texas Fair & Rodeo awarded over $200,000 in scholarships to the youth of McLennan County. The Big Money Giveaway is a key component in underwriting these scholarships. This Annual Scholarship Fundraiser will be held on June 22, 2013 at 7:00 p.m. Details are as followed:

Reverse Drawing for Big Money Only 300 raffle tickets will be sold Last ticket drawn wins $6,000 First ticket drawn will win 10 good any day gate admission tickets to the Fair ($100 value) Fourth to last ticket drawn will win $999.99; Third to last ticket drawn will win $2,000; Next to last ticket

drawn will win $4,000; the last ticket drawn will win $6,000; If the four finalist choose to split the grand prize, the $999.99 is forfeited.

If your ticket has insurance when your number is drawn, your ticket will be returned to the hopper one time.

Individual Tickets with Insurance - $150 (Limit 300) o Orders must be received on or before Tuesday, June 18th at 5:00 p.m. o One (1) ticket to the Big Money Giveaway with Insurance

• Each ticket entitles you and one guest to a steak dinner, drinks, live entertainment, opportunity to win prizes and an evening of fun.

Presenter of the Poker Tournament - $1,000 (Limit 1) o Orders must be received on or before Tuesday, June 18th at 5:00 p.m. o Name and/or logo in conjunction with the Poker Tournament o Logo placement in event program o Sign in Poker Tournament Area o Activation opportunities at the event

• To be mutually agreed upon o Link and/or logo on Big Money Giveaway webpage o Four (4) Big Money Giveaway tickets

• Each ticket entities you and one guest to a steak dinner, drinks, live entertainment, opportunity to win prizes and an evening of fun.

Band Underwriter - $2,000 (Limit 1) o Orders must be received on or before Tuesday, June 18th at 5:00 p.m. o Signage on the Stage o Announcer mentions during the event o Logo placement in event program o Link and/or logo on Big Money Giveaway webpage o Logo exposure on the Extraco Events Center Marquees during the month of June

• Located on Bosque Blvd. and Lake Air Dr. • Exposure once every forty rolls

o Four (4) tickets to the Big Money Giveaway with Insurance • Each ticket entitles you and one guest to a steak dinner, drinks, live entertainment, opportunity to win

prizes and an evening of fun.

(Big Money Giveaway – Continued on Next Page)

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Event Underwriter - $3,000 (Limit 1) o Orders must be received on or before Tuesday, June 18th at 5:00 p.m. o Name and/or logo in conjunction with the Big Money Giveaway logo o Four (4) signs at the event o Link and/or logo on Big Money Giveaway webpage o Logo placement in event program o Logo exposure on the Extraco Events Center Marquees during the month of June

• Located on Bosque Blvd. and Lake Air Dr. • Exposure once every forty rolls

o Activation opportunities at the event • To be mutually agreed upon

o Five (5) tickets to the Big Money Giveaway with Insurance • Each ticket entitles you and one guest to a steak dinner, drinks, live entertainment, opportunity to win

prizes and an evening of fun.

Continuing Education HOT DEAL – Make a Difference - $150

o Recognized as 2014 Scholarship Underwriter o Exposure on 2014 Scholarship Winner’s T-Shirts

• Approximately 50 t-shirts distributed o Four (4) gate admission tickets to the 2013 Fair & Rodeo



o Two (2) one-day parking tickets • Each ticket valid any day during the 2013 Fair & Rodeo (Oct. 3rd – 12th)

Sponsor a Student - $750 o Recognized as a 2014 Scholarship Underwriter o A scholarship will be awarded on behalf of your business and the Heart O’ Texas Fair & Rodeo o Personalized Framed Thank You note from a 2014 scholarship recipient o One (1) 2013 VIP pass



o One (1) VIP parking pass • Pass good for a Fair year (Oct. 2013 - Sept. 2014)

o Ten (10) gate admission tickets to the 2013 Fair & Rodeo • Good any day for Fair admission (Oct. 3rd – 12th) • Does not include admission to the Extraco Coliseum entertainment on Friday, October 4th or


o Name listed as a scholarship underwriter in the 2014 Official Rodeo Program

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MARGARITA & SALSA FESTIVAL presented by Top Dollar Pawn Superstores

August 24, 2013 Gates open at 6:00 p.m. / Concert starts at 7:00 p.m.

Featuring Whiskey Myers, Casey Donahew & Kevin Fowler

General Admission Tickets Margarita & Salsa Festival General Admission Ticket - $25

o Orders must be received on or before Monday, August 12th • One (1) general admission ticket • Does not include parking, dinner or drinks.

HOT DEAL - Margarita & Salsa Festival Party Pack - $250 o Orders must be received on or before Monday, August 12th o Purchased individually for a total value of $300; a savings of $50.

• Twelve (12) general admission tickets • Does not include dinner, parking or drinks.

Salsaritaville Tickets Salsaritaville Ticket - $75 Salsaritaville is sure to offer a great place to hang out with your friends and grab a seat under the fan cooled tent - located to the left of the stage!

o Orders must be received on or before Monday, August 12th • One (1) general admission ticket to the Margarita & Salsa Festival and Salsaritaville • Full cash bar available • Private Port-O-Johns • Does not include parking.

VIP Tickets and Packages Margarita & Salsa Festival VIP Ticket - $150

o Orders must be received on or before Monday, August 12th • One (1) VIP ticket • Includes admission, parking, dinner and drinks.

Margarita & Salsa Festival VIP Table - $1,500 ($1,250 through July 1st at 5:00 p.m.) o Table orders ($1,500) must be received on or before Monday, August 12th

• One (1) VIP table • Includes admission, parking, dinner and drinks for 10 people.

Advertising Packages Social Media Ticket Giveaway - $3,500

o Orders must be received on or before Friday, July 1st o Recognized as an Official Sponsor of the Margarita & Salsa Festival o Recognized as the Margarita Monday 100 Ticket Giveaway Sponsor

• One hundred (100) general admission tickets given away at sponsors location to drive foot traffic • Giveaway advertised on the Margarita & Salsa Festival Facebook page • Some restrictions apply

(Margarita & Salsa Festival – Continued on Next Page)

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LED Commercial - $3,500 o Orders must be received on or before Friday, July 26th o Recognized as an Official Sponsor of the Margarita & Salsa Festival o One (1) 30- second commercial on the LED screen

• Commercial to be provided by sponsor o One (1) VIP table for 10

• Includes admission, parking, dinner and drinks for 10 people. o Twenty (20) general admission tickets

• Does not include parking, dinner or drinks. o Listed on Sponsor Board

VIP Guest Gift Sponsor - $8,000 (Limit 1) o Orders must be received on or before Friday, July 26th o Recognized as an Official Sponsor of the Margarita & Salsa Festival o All VIP giveaway gifts co-branded with sponsors logo & event logo

• Approximately 1,500 – 2,000 • Provided by the Margarita & Salsa Festival

o Employee activation opportunities o One (1) VIP table for 10

• Includes admission, parking, dinner and drinks for 10 people. o Listed on Sponsor Board

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PARTNER PACKAGES

Rodeo Express – Golf Cart Signage - $500 o Sign placement on a Rodeo Express Golf Cart

• Transporting a portion of more than 200,000 guests during the 2013 Heart O’ Texas Fair & Rodeo o Ten (10) gate admission tickets to the Fair & Rodeo

• Good any day (Oct. 3rd – 12th) • Does not include admission to the Extraco Coliseum entertainment on Friday, October 4th or


October 12th) • Not valid for Tuesday Carnival Armband offer. • Does not include concerts held at the Music Zone/Bud Light Music Stage.

Fair Package - $500 o Recognized on the Fair Friends Board during the Heart O’ Texas Fair & Rodeo

• Exposure to over 200,000 Fair attendees o One (1) 2’ X 2’ sign in the Coliseum Concourse o Four (4) reserved balcony tickets to the final performance of the All American ProRodeo Finals on Saturday,

October 12th • Includes gate admission to the Fair

o Ten (10) gate admission tickets to the Fair & Rodeo • Good any day (Oct. 3rd – 12th) • Does not include admission to the Extraco Coliseum entertainment on Friday, October 4th or




Fair Koozie Giveaway - $1,500 (Limit 10) o Recognized on the Fair Friends Board during the Heart O’ Texas Fair & Rodeo

• Exposure to over 200,000 Fair attendees o Recognition as an Official Koozie Provider

• Logo exposure on 500 koozies distributed free at the beer tents/areas • Koozies co-branded with providers logo and the Heart O’ Texas Fair & Rodeo logo

(Partner Packages – Continued on Next Page)

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Fair Package Plus - $1,500 o Recognized on the Fair Friends Board during the Heart O’ Texas Fair & Rodeo

• Exposure to over 200,000 Fair attendees o Name and/or logo placement on TV screens located throughout the Extraco Coliseum Concourse

• Term beginning September 1, 2013 and ending October15, 2013 • Exposure once every 20 rolls • Includes, but not limited to exposure on four TV screens

o Four (4) box seats per Rodeo performance • October 6th to October 12th

o Two (2) Music Zone passes • Includes: gate admission to the Fair every day and entry into the Music Zone every day. • Gate admission to the Fair is limited to once per day. • Does not include admission to the Extraco Coliseum entertainment on Friday, October 4th or


October 12th). • Not valid for Tuesday Carnival Armband offer.

o Forty (40) gate admission tickets to the Fair & Rodeo • Good any day (Oct. 3rd – 12th) • Does not include admission to the Extraco Coliseum entertainment on Friday, October 4th or



o Two (2) VIP parking passes • Each pass good for a Fair year (Oct. 2013 - Sept. 2014)

Music Zone Advertising - $2,500 (Limit 5) o Logo placement on Outdoor LED board o Two (2) Music Zone passes

• Includes: gate admission to the Fair every day and entry into the Music Zone every day. • Gate admission to the Fair is limited to once per day. • Does not include admission to the Extraco Coliseum entertainment on Friday, October 4th or



o Logo exposure on 300 event t-shirts given away free at the Bud Light Music Stage o Twenty (20) gate admission tickets to the Fair & Rodeo





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Avenue of Breeds Packages Come experience a collection of different livestock breeds as you take a stroll down the Avenue of Breeds. Located in the Livestock barn, fairgoers will be able to see and learn about breeds of cattle, pigs, sheep, goats, horses and chickens. With a timely visit to the Livestock Birthing Center, you could witness birth as you pass by several pens of expectant mothers. Also, being only day’s old, new born livestock will be on display alongside their mothers.

Avenue of Breeds Pen Partner - $500 o Name and/or logo placement on the pen signage in the Avenue of Breeds o One (1) 2’ x 2’ sign in the Show Barn o Two (2) season passes




Avenue of Breeds Species Partner - $1,500 Opportunity to choose from one of six species: Cattle, Equine, Hogs, Sheep, Goats, or Poultry

o Recognition as the Presenting Partner of your specified species o Name and/or logo placement on species signage in the Avenue of Breeds o Logo placement on educational species trading cards o Activation Opportunities

• To be mutually agreed upon o One (1) 2’ x 2’ sign in the Show Barn o Two (2) season passes




Kids Zone Packages The Mutton Bustin’ Rally, Stick Horse Rodeo, Pedal Tractor Pull competition and much more will take place in the Heart O’ Texas Fair & Rodeo’s Kids Zone. With daily performances and competitions, children of all ages will test their abilities as they participate in high energy and exciting activities.

Kids Zone Participant Goodie Bag Underwriter - $350 o Name and/or logo placement on Kids Zone Contestant goodie bags o Ten (10) gate admission tickets to the Fair & Rodeo




o Five (5) one-day parking tickets • Each ticket valid any day during the 2013 Fair & Rodeo (Oct. 3rd – 12th)

o Opportunity to place item in Kids Zone Contestant Goodie bags


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Kids Zone Signage - $750 o One (1) 3’ x 8’ sign in the Kids Zone Tent o Ten (10) gate admission tickets to the Fair & Rodeo






Kids Zone Giveaway - $1,500 o Name and/or logo included on promotional item given to all Kids Zone Contestants. (Stick Horse Rodeo,

Mutton Bustin’ Rally & Tractor Pull) • At least 300 distributed • Item to be mutually agreed upon

o One (1) 3’ x 8’ sign in the Kids Zone Tent o Twenty (20) gate admission tickets to the Fair & Rodeo




o Ten (10) one-day parking tickets • Each ticket valid any day during the 2013 Fair & Rodeo (Oct. 3rd – 12th)


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RODEO PACKAGES

The PRCA and the Heart O’ Texas Fair & Rodeo committee are pleased to host the All American ProRodeo Finals, presented by Pendleton Whisky. Every PRCA Rodeo with the total added money of $30,000 or less is included in the series; co-sanctioned Canadian rodeos that qualify will also be included in the series. Contestants earn a point for every dollar won at the series events and 50 bonus points are awarded for each series rodeo they have competed in. The top 30 contestants in each event will compete at the championship event held October 6-12, 2013 during the Heart O’ Texas Fair & Rodeo.

HOT DEAL – Ropin’ Rodeo Giveaway - $200, plus a $100 Gift Card provided by business (Limited Availability) o Rodeo Announcer Mention o Listing on the Rodeo Day Sheet o Ten (10) gate admission tickets to the Fair & Rodeo

• Good any day (Oct. 3rd-12th) • Does not include admission to the Extraco Coliseum entertainment on Friday, October 4th or



Provided by business: o $100 gift card to your business to be given away during one of the seven Rodeo performances

• Gift card to be delivered to Fair Office (4601 Bosque Blvd. Waco, Texas 76710) on or before Friday, September 13th at 5:00 p.m.

Rodeo Advertising Package - $3,000 (Limited Availability) o One (1) sign in the Coliseum (Balcony level) o Logo exposure on the Rodeo LED Screen prior to the Rodeo o One (1) full page color ad in the Official Rodeo Program

• All orders and artwork for ads must be received on or before Friday, August 30th at 5:00 p.m. • Over 2,000 Rodeo Programs are distributed free to Rodeo attendees. • A fee of $50 will be charged if artwork has to be designed in house. All artwork designed in house

becomes property of the Heart O’ Texas Fair & Rodeo. • Submit your artwork in a high resolution .pdf or .jpg format to Melinda Moss [email protected].

o Four (4) reserved balcony tickets to the final performance of the All American ProRodeo Finals on Saturday, October 12th

• Includes gate admission to the Fair • Does not include concerts held at the Music Zone/Bud Light Music Stage.

(Rodeo Packages – Continued on Next Page)

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Souvenir Rodeo Cup Sponsor - $3,000 (Limit 3) o Recognized as an Official Sponsor o Recognized as an Official Souvenir Rodeo Cup Sponsor

• Logo included on Souvenir Rodeo Cups • More than 750 Souvenir Rodeo Cups to be provided by the Heart O’ Texas Fair & Rodeo • Cups distributed free to rodeo attendees with the purchase of a large beverage

o Logo placement in conjunction with Souvenir Rodeo Cup Signage • One sign at each of the four concession stand areas

o Name and/or logo placement on TV screens located throughout the Extraco Coliseum Concourse • Name and/or logo placement to run the duration of the Fair & Rodeo

October 3 – 12, 2013 • Exposure once every 20 rolls • Includes, but not limited to exposure on four TV screens

o Two (2) Music Zone passes • Includes: gate admission to the Fair every day and entry into the Music Zone every day. • Gate admission to the Fair is limited to once per day. • Does not include admission to the Extraco Coliseum entertainment on Friday, October 4th or



o Ten (10) gate admission tickets to the Fair & Rodeo • Good any day (Oct. 3rd-12th) • Does not include admission to the Extraco Coliseum entertainment on Friday, October 4th or



o Opportunity to place a promotional item in the last Saturday night goodie bag for rodeo attendees (1,000)

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LIVESTOCK SHOW PACKAGES

The Heart O’ Texas Livestock Show, presented by Brazos Masonry, Inc. provides FFA and 4-H members the opportunity to exhibit their livestock projects with the chance to earn a scholarship. Top placing individuals will be awarded a scholarship through the Heart O’ Texas Fair Continuing Education Program and the South 40 Committee. Your financial support of this program will be the reward for this group of hard working, deserving and dedicated Texas youth.

Interesting Facts about the Heart O’ Texas Livestock Show o There are more than 3,600 livestock projects that come through the Extraco Show Pavilion during the

Heart O’ Texas Livestock Show. o Heart O’ Texas Livestock Show participants range in ages from 9 – 19. o Entries come in from counties all over the great State of Texas including:

• Anderson, Archer, Austin, Bastrop, Bell, Bosque, Brazos, Burnet, Cherokee, Collin, Colorado, Camanche, Coryell, Ellis, Erath, Falls, Fayette, Freestone, Gillespie, Grayson, Grimes, Hamilton, Hill, Hood, Johnson, Kaufman, Lampasas, Limestone, McLennan, Navarro, Parker, Robertson, Somervell, Tarrant, Walker, Washington, Wharton, Williamson and Wise.

Partnership Packages Class Contributor - $250

o Name listed on “Livestock Show Supporter” board o Ten (10) gate admission tickets to the Fair & Rodeo




o One (2) one-day parking tickets • Each ticket valid any day during the 2013 Fair & Rodeo (Oct.3rd – 12th)

Buckle Contributor - $400 o Name listed on “Livestock Show Supporter” board o Buckle awarded on behalf of your business o Ten (10) gate admission tickets to the Fair & Rodeo





T-Shirt Sponsor - $500 o Name listed on “Livestock Show Supporter” board o Name on Livestock exhibitor t-shirts o Opportunity to place a promotional item in Livestock exhibitor goodie bags (1,500 count)

(Livestock Show Packages – Continued on Next Page)

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Livestock Breeders Wall of Fame - $400 o Link and logo on the Heart O’ Texas Livestock Show webpage advertising your Ranch o One (1) 2’ X 2’ sign on the Livestock Breeders Wall of Fame o One (1) season pass




o Opportunity to place a promotional item in Livestock exhibitor goodie bags (1,500 count)

HOT DEAL – Livestock Underwriter - $500 o Recognized as Scholarship Underwriter o Name/Logo on the Livestock Giveaway Cup

• Approximately 1,500 printed o Ten (10) gate admission tickets to the Fair & Rodeo




o Opportunity to place a promotional item in the Livestock exhibitor goodie bags (1,500 count)

Barn Signage - $750 o Recognition as an Official Supporter of the Livestock Show o One (1) 3’ X 8’ sign in the Extraco Show Pavilion

• Produced by the Heart O’ Texas Livestock Show o Opportunity to place a promotional item in Livestock exhibitor goodie bags (1,500 count) o Name listed on “Livestock Show Supporter” board o Ten (10) gate admission tickets to the Fair & Rodeo




o Two (2) one-day parking tickets • Each Ticket valid any day during the 2013 Fair & Rodeo (Oct. 3rd – 12th)


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Trailer Welcoming Station - $1,800 (Limit 1) o Recognition as an Official Sponsor of the Livestock Show o Recognition as the Official Sponsor of the Trailer Welcoming Station

• Prominent Sponsor signage at Trailer Welcoming Station o Business activation opportunities

• To be mutually agreed upon o Four (4) signs at the Trailer Welcoming Station

• Produced by the Heart O’ Texas Livestock Show • Exposure to over 6,000 attendees

o Logo in the Heart O’ Texas Livestock Show Exhibitor Catalog o Listing on the Heart O’ Texas Livestock Show exhibitor t-shirt o Opportunity to place a promotional item in Livestock exhibitor goodie bags (1,500 count) o Listing on the “Livestock Show Supporter” board o Four (4) season passes




Scholarship Underwriters We support the youngsters involved in the organizations that help young people develop career, leadership and life skills that lay the foundation for long-term success. 4-H and FFA members travel from across the state of Texas to exhibit their projects in Waco during the Heart O’ Texas Livestock Show, in hopes of receiving blue ribbons, big banners and large scholarships. Throughout the nine days of the Livestock Show, we will award $80,000 in scholarships. Have your business underwrite these scholarships – and let the very deserving youth know you support them. Division Winner Scholarship - $300

o Recognized as a Division Scholarship Donor • Scholarship awarded on behalf of your business

o Announcer mention in conjunction with the scholarship presentation

Reserve Champion Scholarship - $600 o Recognized as a Reserve Champion Scholarship Donor

• Scholarship awarded on behalf of your business o Announcer mention in conjunction with the scholarship presentation

Grand Champion Scholarship - $1,200 o Recognized as a Grand Champion Scholarship Donor

• Scholarship awarded on behalf of your business o Announcer mention in conjunction with the scholarship presentation o One (1) season pass





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Reserve Supreme Champion Scholarship - $1,800 o Recognized as a Reserve Supreme Champion Scholarship Donor






Supreme Champion Scholarship - $2,400 o Recognized as a Supreme Champion Scholarship Donor






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CREATIVE ARTS & EDUCATION PACKAGES

Whether you are creative or you enjoy other’s creations, the following Sponsorships are for you. From art to baking, and photography to quilting, the Creative Arts Exhibits are a must see for Fair attendees and provide excellent Sponsorship opportunities as well!

Individual Daily Contest Presenting Sponsor - $150 (Limit 9) Contests are as follows: Pasta Art Friday, Oct. 4, All About Apples Saturday, Oct. 5, Best of Tex-Mex Sunday, Oct. 6, Corn Shelling Wednesday, Oct. 9, Pumpkin Decorating Thursday, Oct. 10, Glue-A-Shoe Friday, Oct. 11

o Signage displayed during individual contest in the Extraco Creative Arts Building o Announcer mentions during contest o Name recognition on the Creative Arts webpage and catalog o Four (4) gate admission tickets to the Fair & Rodeo





Division Underwriters - $250 (Limit 13) Divisions are as follows: Division 1 Accessories, Division 2 Afghans, Division 3 Apparel, Division 4 Art, Division 5 Baked Goods, Division 6 Canned Goods, Division 7 Crafts, Division 8 Fashion Design, Division 9 Horticulture, Division 10 Needlework, Division 11 Photography, Division 12 Quilts, Division 13 Textile Crafts

o Prominent signage in division area o Name recognition on the Creative Arts webpage and catalog o Four (4) gate admission tickets to the Fair & Rodeo





Creative Arts Main Stage - $500 (Limit 1) o Prominent signage placement in the Extraco Creative Arts Building o Announcer mentions during daily events o Name recognition on the Creative Arts webpage and catalog o Six (6) gate admission tickets to the Fair & Rodeo




o Three (3) one-day parking tickets • Each ticket valid any day during the 2013 Fair & Rodeo (Oct. 3rd – 12th)

(Creative Arts & Education Packages – Continued on Next Page)

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Senior Citizen Hospitality Underwriter - $750 (Limit 2) o Signage displayed on Monday, Oct. 7th, during Senior Citizens events in the Extraco Creative Arts Building o Employee activation opportunities o One hundred (100) co-branded promotional items will be given away to seniors

• Provided by the Heart O’ Texas Fair & Rodeo • To be mutually agreed upon

o Name/logo placement in the Heart O’ Texas Fair & Rodeo Media Guide o Name recognition on the Creative Arts webpage and catalog o Ten (10) gate admission tickets to the Fair & Rodeo





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CALF SCRAMBLE PACKAGES

Each night of the All American ProRodeo Finals, presented by Pendleton Whisky, 20 participants will attempt to catch one of 12 calves. The participant has to catch the calf and get the calf in the designated area in an allotted time period. Those who catch one of the calves can choose between a heifer, lamb or swine project. The animals are raised throughout the year and shown at the next Heart O’ Texas Livestock Show.

Interesting Facts about the Heart O’ Texas Calf Scramble Program o There are approximately 150 Calf Scramble participants during the seven performances. o Calf Scramble participants range in ages from 13 – 17. o Participants come from counties all over the great State of Texas including, but not limited to:

• Bell, Bosque, Coryell, Falls, Hill, and McLennan.

Silver Donor - $400 o Calf Scramble donors are welcome to visit Calf Scramble Hospitality on selected nights prior to the start of

the Rodeo. • Hors d’oeuvres available

o Two (2) gate admission tickets to the Fair & Rodeo • Good any day (Oct. 3rd – 12th) • Does not include admission to the Extraco Coliseum entertainment on Friday, October 4th or



o One (1) one-day parking ticket • Ticket valid any day during the 2013 Fair & Rodeo (Oct. 3rd – 12th)

o Listed on Rodeo Day Sheet on selected night o Receive thank you letter(s) from designated scrambler o Listed on the “Calf Scramble Donor” Board

Gold Donor - $700 o Calf Scramble donors are welcome to visit Calf Scramble Hospitality on selected nights prior to the start of


o Four (4) gate admission tickets to the Fair & Rodeo • Good any day (Oct. 3rd – 12th) • Does not include admission to the Extraco Coliseum entertainment on Friday, October 4th or





(Calf Scramble Packages – Continued on Next Page)

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Platinum Donor - $1,000 o Dinner for four (4) prior to the Rodeo in the Back Porch Club on selected night o Calf Scramble donors are welcome to visit Calf Scramble Hospitality on selected nights prior to the start of


o Four (4) box seats to the All American ProRodeo Finals on selected night • Includes gate admission to the Fair on designated night • Does not include concerts held at the Music Zone/Bud Light Music Stage.


o Recognized on Rodeo Day Sheet as Platinum Donor on selected night o Receive thank you letter(s) from designated scrambler o Listed on the “Calf Scramble Donor” Board

Hard-Luck Scramble Donor - $1,000 (Limit 2 per night – total of 14 available) o Opportunity to select individual scrambler on selected night o Recognized as a Donor upon selection of Hard-Luck Scrambler o Calf Scramble donors are welcome to visit Calf Scramble Hospitality on selected nights prior to the start of


o Four (4) box seats to the All American ProRodeo Finals on selected night • Includes gate admission to the Fair on designated night • Does not include concerts held at the Music Zone/Bud Light Music Stage.



Calf Scramble Team - $2,000 (Limit 25) Calf Scramblers will be assigned a team. Every team member that catches will receive a point for their team. The team with the most points at the end of the Heart O’ Texas Fair & Rodeo will be named the winner. Each team member of the winning team will receive an additional $100 to use towards their project.

o Name placement on team (contestant) t-shirts o Nightly announcer mentions in conjunction with Calf Scramble o Link and logo placement on Calf Scramble webpage o Calf Scramble donors are welcome to visit Calf Scramble Hospitality on selected nights prior to the start of


o Opportunity to include promotional item or information in the contestant goodie bag • Approximately 150 contestants

o Ten (10) gate admission tickets to the Fair & Rodeo • Good any day (Oct. 3rd – 12th) • Does not include admission to the Extraco Coliseum entertainment on Friday, October 4th or



o Listed on the “Calf Scramble Donor” Board

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SOUTH 40 LOCKED & LOADED EVENT

Saturday, October 12, 2013 – 5:00 p.m. - Midnight

The South 40 Committee is very excited to be gearing up for their 7th Annual Locked & Loaded Event! To date, the South 40 Committee has raised over $200,000 to provide scholarships for the youth of McLennan County and surrounding areas. Join them this year as they host another exciting, fun-filled, exclusive event that provides quality food, drinks and entertainment – all for a good cause.

South 40 Locked & Loaded Event Ticket - $85 o One (1) ticket to the South 40 Locked & Loaded Event

• Includes gate admission to the Fair, dinner, open bar, concert and parking • Does not include admission to the final performance of the All American ProRodeo Finals (Saturday,

October 12th)

Tin Sponsor - $500 o Six (6) tickets to the South 40 Locked & Loaded Event

• Each ticket includes gate admission to the Fair, dinner, open bar, concert and parking • Does not include admission to the final performance of the All American ProRodeo Finals (Saturday,

October 12th)

Tin Plus Sponsor - $750 o Six (6) tickets to the South 40 Locked & Loaded Event


October 12th) o Listing on the South 40 Locked & Loaded Sponsor Board

Cowboy Sponsor - $1,500 o Ten (10) tickets to the South 40 Locked & Loaded Event


October 12th) o One (1) quarter page color advertisement in the Official Rodeo Program

• All orders and artwork for ads must be received on or before Friday, August 30th at 5:00 p.m. • Over 2,000 Rodeo Programs are distributed free to Rodeo attendees. • A fee of $50 will be charged if artwork has to be designed in house. All artwork designed in house


o Listing on the South 40 Locked & Loaded Sponsor Board

Feed Bag Sponsor - $1,500 (Limit 1) They say nothing brings people together more than food. You will be sure to make lots of friends with your sponsorship of the Saloon Snack Bar. Along with conversation and drinks, we will be offering guests snacks throughout the night at the snack bar. With items such as peanuts, pretzels and popcorn, no one will leave the Saloon hungry!

o Two (2) tickets to the South 40 Locked & Loaded Event • Each ticket includes gate admission to the Fair, dinner, open bar, concert and parking • Does not include admission to the final performance of the All American ProRodeo Finals (Saturday,

October 12th) o Signage in the Saloon o Listing on the South 40 Locked & Loaded Sponsor Board

(South 40 Packages – Continued on Next Page)

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Trailblazer Sponsor - $2,500 o Ten (10) tickets to the South 40 Locked & Loaded Event

• Each ticket includes gate admission to the Fair, dinner, open bar, concert and parking • Does not include admission to the final performance of the All American ProRodeo Finals (October 12th)

o One (1) season pass • Each pass includes gate admission and parking to the Fair everyday (October 3rd – 12th)

o One (1) half page color advertisement in the Official Rodeo Program • All orders and artwork for ads must be received on or before Friday, August 30th at 5:00 p.m. • Over 2,000 Rodeo Programs are distributed free to Rodeo attendees. • A fee of $50 will be charged if artwork has to be designed in house. All artwork designed in house


o Signage provided at the South 40 Locked & Loaded Event o Listing on the South 40 Locked & Loaded Sponsor Board

Canvas Sponsor - $3,000 (Limit 1) This one of a kind promotional opportunity is a sure way to get your Facebook followers flowing in. Picture marketing is the fastest most effective way to touch your audience. All Event pictures will be branded with your logo. Attendees will have instant access to post their picture to Facebook and twitter. Cyberspace, here we come! www.picturemarketing.com

o Four (4) tickets to the South 40 Locked & Loaded Event • Each ticket includes gate admission to the Fair, dinner, open bar, concert and parking • Does not include admission to the final performance of the All American ProRodeo Finals (October 12th)

o One (1) full page color ad in the Official Rodeo Program • All orders and artwork for ads must be received on or before Friday, August 30th at 5:00 p.m. • Over 2,000 Rodeo Programs are distributed free to Rodeo attendees. • A fee of $50 will be charged if artwork has to be designed in house. All artwork designed in house


o Photo background during the Event • Provided by the Event


Troubadour Sponsor - $3,000 (Limit 2) Imagine giving guests the opportunity to make their very own music video! With the help of www.popnoggins.com you can do just that. Guests will perform in front of a “green screen” and leave the saloon with their own personalized DVD. Don’t miss out on this entertaining sponsorship opportunity!

o Name/Logo on DVD’s o Four (4) tickets to the South 40 Locked & Loaded Event



Texas Tycoon Sponsor - $4,000 – T-Shirts, Koozie, Food or Bar Sponsor (Limited to these 4 sponsorships) o Fourteen (14) tickets to the South 40 Locked & Loaded Event


o One (1) Back Porch Club Annual Membership • Membership is good for one (1) year at the renewal membership level

o One (1) half page color advertisement in the Official Rodeo Program • All orders and artwork for ads must be received on or before Friday, August 30th at 5:00 p.m. • Over 2,000 Rodeo Programs are distributed free to Rodeo attendees. • A fee of $50 will be charged if artwork has to be designed in house. All artwork designed in house


o Signage provided at the South 40 Locked & Loaded Event o Listing on the South 40 Locked & Loaded Sponsor Board

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RODEO PROGRAM ADS All orders and artwork for ads must be received on or before Friday, August 30st at 5:00 p.m.

Over 2,000 Rodeo Programs are distributed free to Rodeo attendees during the 7 nights of the All American ProRodeo Finals, presented by Pendleton Whisky.

o A fee of $50 will be charged if artwork has to be designed in house. All artwork designed in house becomes property of the Heart O’ Texas Fair & Rodeo.

o Submit your artwork in a high resolution .pdf or .jpg format to Melinda Moss ([email protected]). Sample Not to Scale

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ANNUAL OPPORTUNITIES

Each year more than 450,000 individuals attend events at the Extraco Events Center. The following packages provide the perfect opportunity for you and/or your company to gain the advertising and/or exposure you need!

Preferred Business Map - $500 o Name listed on the preferred business map

• Over 2,000 printed and distributed annually to those visiting the Extraco Events Center

Annual Concourse Monitor Advertising - $1,000 o Name and/or logo placement on TV screens located throughout Extraco Coliseum Concourse

• Screens are active during all major and/or ticketed events • Exposure once every 20 rolls • Includes, but not limited to exposure on four TV screens • Term beginning October 1, 2013; ending September 30, 2014

Annual Marquee Advertising - $2,500 o Daily advertising for your company on the LED Marquee o Monthly logo exposure on the Extraco Events Center Marquees

• From October 1, 2013 to September 30, 2014 • Located on Bosque Blvd. and Lake Air Dr. • Exposure once every forty rolls

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RAM TEXAS CIRCUIT FINALS JANUARY 2014

Each year more than 10,000 individuals attend the RAM Texas Circuit Finals Rodeo, presented by Pendleton Whisky at the Extraco Events Center. The following packages provide the perfect opportunity for you and/or your company to gain the advertising and/or exposure you need!

**Packages listed below will not be filled until December of 2013.**

Goodie Bag Contributor - $150 o Recognition as an Official Donor of the RAM Texas Circuit Finals Rodeo o Opportunity to provide promotional items and/or information in the Rodeo Contestant Goodie Bags

• 150 items • Deadline to have the items to the Extraco Events Center is Monday, December 17th.

Buckle Contributor - $200 (Limited Availability) o Recognized as an Official Donor of the RAM Texas Circuit Finals Rodeo o One (1) buckle will be awarded on behalf of your business/company o Two (2) balcony seat tickets on specific night o One (1) parking ticket

Elite Ticket Package - $600 (Limited Availability) o Recognized as an Official Donor of the RAM Texas Circuit Finals Rodeo o One (1) 3’ X 8’ sign in the Extraco Coliseum (balcony level) o Four (4) box seats to each Rodeo performance o Two (2) parking passes

• Each pass is good for all three performances

VIP Rodeo Party - $750 (Limited availability) o Recognized as an Official Donor of the RAM Texas Circuit Finals Rodeo

• All of the following are specific to your VIP Rodeo Party performance: Parking and admission for ten (10) special guests Dinner and drinks for ten (10) catered in the Back Porch Club Ten (10) seats above the bucking chutes Access to the Back Porch Club Listing on the Official Day Sheet Rodeo announcer mentions

o Link and logo on the RAM Texas Circuit Finals Rodeo webpage

HOT DEAL - Texas Circuit Finals Rodeo - $800 o Recognized as an Official Donor of the RAM Texas Circuit Finals Rodeo o One (1) 30- second commercial o Two (2) box seats to each Rodeo performance o One (1) parking pass

• Pass is good for all three performances o Logo placement on the Extraco Events Center marquees

• Exposure during the months of December 2013 and January 2014 • Located on Bosque Blvd. and Lake Air Dr.

o Ten (10) good any day balcony tickets to the event

Corporate Ticket Package - $1,000 o Recognition as an Official Donor of the RAM Texas Circuit Finals Rodeo o One hundred (100) good any day balcony tickets to the event o Twenty (20) parking tickets

(RAM Texas Circuit Finals Rodeo Packages – Continued on Next Page)

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Party Deck - $1,000 (Limited Availability) o Recognized as an Official Donor of the RAM Texas Circuit Finals o Reserved Party Deck for twenty (20) during designated performance

• Twenty (20) admission tickets to the RAM Texas Circuit Finals • Twenty (20) one-day parking tickets • Food trays • Personal wait staff • Cash bar available

o One (1) 3’ X 8’ sign in the Extraco Coliseum (balcony level) o Announcer mentions during designated performance

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*Exclusive/Non Compete categories include but are not limited to the following: Automobile Dealerships, Hotels, General Grocery Stores, Super Stores and Land Line, TV and Internet Service Providers. Examples include but are not limited to: Wal-Mart, Brookshire’s, Brookshire Bros., IGA, Sam’s, Target, Time Warner, Dish Network and Direct TV distributors.

The above protected sponsors are not to be contacted without staff approval. If you have a relationship with one of the above businesses and wish to pursue a sponsorship,

please contact Emily Dressen at [email protected]. Failure to do so will result in no credit.

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FREQUENTLY ASKED QUESTIONS When is the Fair?

o October 3 - 12, 2013

When is Sneak-A-Peek? o Sneak-A-Peek is Thursday, October 3rd

What is Sneak-A-Peek? o Sneak-A-Peek takes place on the first Thursday night of the Fair. The carnival area and outside vendor

booths are open, there is not a Rodeo. Gate admission is only $3; Carnival rides are only $1 each.

What if I want to customize my package? o Items listed in this catalog are the only items available through the Pre-Sale. If someone would like to

purchase something not listed, volunteers must turn the sale over to the H.O.T. Fair Offices.

How much does the Heart O’ Texas Fair & Rodeo give away in scholarships each year? o Over $249,000 is given to livestock show participants and high school graduates from McLennan and

surrounding counties.

When can I pick up my sold packages? o A Heart O’ Texas Fair & Rodeo staff member will contact the volunteer when the package is ready for

pick up.

When and where do I send my ad information? o Please send your electronic art/ad file to Melinda Moss ([email protected]) on or before Friday, August

30th at 5:00 p.m. If your ad is not received by Thursday, September 5th the purchaser forfeits the opportunity to place an ad in the Rodeo Program. Please send all artwork as a high resolution PDF. Note: If artwork has to be designed in-house, a $50 service fee will be charged. All artwork designed in-house becomes property of the Heart O’ Texas Fair & Rodeo.

Do I get to pick my reserved and/or box seats for the Rodeo? o Tickets will be assigned to the best available seats at the time the order is filled.

When will I receive the Back Porch Club Memberships I sold?

o Back Porch Club Memberships are sent directly to the person who purchased them two weeks prior to the Fair.

When will I receive the Calf Scramble Packages I sold? o Calf Scramble packages are sent directly to the person who purchased them two weeks prior to the Fair.

Are my reserved and/or box seats going to be in the same place each night?

o Your reserved and/or box seats are subject to change each night. Seat location will be printed on each night’s ticket.

Will my reserved and/or box seats be next to each other?

o Yes. As long as they are ordered on the same order form.

If you have any further questions, please feel free to contact us at:

Emily Dressen Jarrod Metzgar

254-224-8273 254-224-8284 [email protected] [email protected]

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INCENTIVES FOR SELLERS

Campaign Rewards The Heart O’ Texas Fair & Rodeo will recognize all sellers for their hard work in the Pre-Sale Campaign.

o The biweekly campaign e-newsletter will include current team totals, top sellers and top teams. o Cash awards will be presented at each Campaign Rally. o Every seller and spouse/guest will be invited to the Victory Celebration at the conclusion of the

campaign. o Top sellers may qualify for the Campaign Planning Retreat in the Spring of 2014. o The “Thank You Edition” of the campaign e-newsletter will recognize all teams, team captains and

volunteers. It will feature pictures and results and will be sent to over 500 recipients.

Incentive Program Volunteers have the opportunity to choose between two great Campaign incentive programs – Cash incentives or donation. Cash incentives and donations can be earned throughout the Campaign and are based on cash sales.

Each volunteer will have the option to choose which incentive program they would like to participate in. Please notify Emily Dressen of your choice no later than Thursday, May 30th at 5:00 p.m. If notification is not received by the deadline, you will automatically be enrolled in the cash incentive program.

Option 1: Cash Incentives - will be presented as they are earned at the monthly campaign rallies.

Option 2: Donate to Scholarship Fund – incentives earned throughout the program will be donated to the Heart O’ Texas Fair & Rodeo Scholarship Fund on your behalf.

Campaign Planning Retreat Volunteers will also have the opportunity to earn a trip for the Campaign Planning Retreat. Those who qualify will be given the following options:

Option 1: Campaign Planning Retreat - volunteers may qualify for the campaign trip for sales in Category 1 as listed on page 43.

Option 2: Donate to Scholarship Fund - volunteers may donate 60% of the cash value of the planned Campaign Planning Retreat to the Heart O’ Texas Fair & Rodeo Scholarship Fund on your behalf.

Division Leaders and Teams Captains Leadership is eligible for incentives, cash or donation, when their team goals are met or if they too meet the requirements for cash sales.

Things to Remember o Cash Incentives and/or Campaign Planning Retreat are non-transferable. o Pay close attention to those listed on the protected lists, as they cannot be contacted without prior

approval. If you have any questions about someone listed, please contact Emily Dressen at 254-224-8273.

o Only the items sold during the duration of the 2013 Pre-Sale Campaign will count towards the Cash Incentive Program and/or the Campaign Planning Retreat.

o Only the items listed on the order form are for sale; there will be no substitutions allowed. o Please RSVP with Emily Dressen no later than the Friday prior to the each rewards session you

will attend via email at [email protected] or by calling 254-224-8273.

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VOLUNTEER CASH INCENTIVES

Category 1 Individual Incentives Admission Tickets & Passes Big Money Giveaway Margarita & Salsa Festival Partner Packages

Rodeo Packages Livestock Show Packages Calf Scramble Packages Creative Arts & Education Packages

South 40 Locked & Loaded Event Rodeo Program Ads Annual Opportunities RAM Texas Circuit Finals

Award Level Production Value Award Description Cumulative Value 1 $250 Campaign T-Shirt 2 $500 $25 Check $25 3 $1,000* $50 Check $75 4 $1,500 $100 Check $175 5 $2,000 $125 Check $300 6 $3,000 $150 Check $450 7 $4,200 $150 Check $600 8 $5,400 Trip $600 plus Trip 9 $6,600 Trip (for two) $600 plus Trip for Two 10 $7,800 $150 Check $750 11 $9,000 $150 Check $900 12 $10,200 $150 Check $1,050 13 $11,400 $150 Check $1,200 14 $12,600 $150 Check $1,350 15 $13,800 $150 Check $1,500 16 $15,000 $150 Check $1,650 17 $16,200 $150 Check $1,800 18 $17,400 $150 Check $1,950 19 $18,600 $150 Check $2,100 20 $19,800 $150 Check $2,250 21 $21,000 $150 Check $2,400

You will be credited for checks or cash turned in with a completed order form. The amount turned in must equal the total sale. A 1099 Form will be issued for all awards over $600. Excludes non-approved, non-cash sales. *South 40 incentives begin here.

DIVISION LEADERS AND TEAM CAPTAINS

Category 2 Incentives Division Leaders and Team Captains are eligible for the following incentives when their team goal is met.

A. Meeting Team Goal 2.0% of Total Team Production in Category No. 1

Excludes non-approved, non-cash sales. A 1099 Form will be issued for all awards over $600.

Cash incentives not picked up by December 31, 2013 will be donated to the Heart O’ Texas Fair & Rodeo Scholarship Fund.

pre-sale campaign 2013

Documents