Preparing gamesSocial casino market

For the ever changing

ADOBE AIR

iOS?

Let’s define:

cpi

Cost per install

Marketing SPEND ÷ # of paid installs

ecpi

Effective cost per install

Marketing spenD ÷ installs

( takes into account organic installs )

A.Verage R.evenue P.er D.Aily A.Ctive U.ser

arpdau

Competitive Titles

eCPI eCPPIFeb 2007July 2011Feb 2012Dec 2012May 2013

0~5~45~500~900

- -2 ¢4 ¢44 ¢85 ¢

$ 0.50$ 1.25$ 1.75$ 2.50

What happened?

More users gOt smart devices

GOOGLE & APPLE collected MORE credit

cards

Mobile became the mode for Game development

Everyone and their Mom heard about the Green – field Opportunity and flooded in

Social became less relevant:

1 - FB cut down hard on Virals

2 - Virals In mobile environment MUCH less effective

Developers tried to differentiate IN 3 main areas:

“We will make a better game that people prefer to play.” retention“We will monetize the heck out of our users so even on a small base, we’ll be making money .” Monetization ! “We will outspend all of you .” DISTRIBUTION

1

2

3

$

big $

Now and near future :“You can play and win real money”

Other Differentiation ?

So how can you compete ?1) Cross - Platform

2) Cross - connection3) Cross -cultural4) High production value5) Low production costs6) robust

Cross - Platform

Cross - connection

3G

4GLT

E

Cross -cultural Cross -cultural

High production value

Low production

costs$ $

robustROBUST

Cross - platformCross - connectionCross – cultural High production valueProduction cost savingsRobust

Native Adobe air

HTml

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