- PRODUCT INTRODUCTORY BOOKLET -August 2017

PREPARING & SERVING

TOOLS & GADGETS CATEGORY

“Kitchenware should be harmlessto human body. It is indispensablebecause we use to cook the foodthat we eat everyday.” (48, f,Korea)

Material is the

first criteria of choice for T&G

to answer two major concerns

(cookware protection and easy to clean)

Source : HCK Study 2014

80% of

people

own 5 T&G

or more

50% of

people feel like they

need

more

Tools &

Gadgets

Objective of Fresh Kitchen range :

Triggering impulse buying with products combining easiness of use, attractive design and affordable prices, for an everyday use

Claim :

The must have utensils range for an easy and fun daily cooking

Main benefits

INSIGHT« I want fun tools,

qualitative & easy to use with fresh colors to bring happiness in my kitchen »

Color in your kitchen

Fun & colored products

Comfortable and easy to use

Eco responsible tools ~ Recycled material

Tools are made of 90% of recycled material

FRESH KITCHEN TOOLS & GADGETS COPY STRATEGY

Gadgets

ZesterTo prepare citrus/orange zestsCMMF 2100070998

Garlic pressTo crush both raw and cooked garlic into piecesCMMF 2100070994

PeelerTo peel fruits and vegetablesCMMF 2100074795

Julienne peeler To julienne slice vegetablesCMMF 2100070990

Gadgets

Apple wedgerTo slice an apple and remove its core in one motionCMMF 2100070988

Apple corerTo remove applescores easilyCMMF 2100070997

Pineapple slicerTop peel, core and slice pineapples in a few secondCMMF 2100092781

Avocado slicerTo cut avocado in thin slides and remove pitCMMF 2100087281

Gadgets

Colander To rinse and strain foodCMMF 2100103992

4 flexible cutting boardsTo cut and pour food easily,1 cutting board: 1 usageSmall boards :CMMF 2100092132Big boards:CMMF 2100092131

Herb MincerQuick, easy & safe mincing. CMMF: 2100102173

Angle spatula to turn fish and meat over

Ladle to serve liquid preparations

Spoon to cook and serve preparations

Long spatula to cookand serve fish

Set of 4 essential tools to mix, cook, serve and turn every liquid or solid preparation !

TOOLS SET

Fresh Kitchen Knives

✓« I prefer when there are more colors, when the design is elegant, when the knife is not only an object, but when it also represents a trend » (Female, 29 Colombia)

✓« The color of the handle should be more flashy, I don’t want a knife that inspires terror” (Female, 36, Colombia)

✓« I like easy to clean and non stick materials, also bright colours » (Female, 54, France)

Consumer Insight

Knives

Santoku Knife

• Blade size : 12 cm

• Grooves on the

blade to reduce

sticking

• Ideal to slice, cut

and chop finely

Chef Knife

• Blade size : 15 cm

• Ideal to mince, slice

and chop all kinds of

food

Utility Knife

• Blade size : 12 cm

• Ideal to cut all types

of food

Paring Knife

• Blade size : 9 cm

• Ideal to cut and slice

all types of fruits and

vegetables

Soft touch handle

[Comfort Zone]

Comfort in usage

Colorful and Translucent

Protective sheath

Extra protection

& Safe usage

Stainless Steel

blade

Precision and

durability

+ Xynflon coating

reinforced with Titanium

Extends durability and protects

from corrosion or abrasion

Ergonomic handle

Comfort in usage

Knives

Non stick coating

Very easy usage & cleaning

Highlight of the

Comfort zone with

a hole to touch the

product

Water & fruits splash

to reinforce the

material benefit :

easy to clean Colors, Dynamism

Non-stick blade

very easy to clean

Safe blade cover

included(Blister with Card inside)

Knives

TIMING

PIB August 2017

Forecast needed 15 September 2017

1st ETD Mid November

ETA December

- THANK YOU & GOOD SALES ! -