present for toyota full version

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TOYOTA Presentation

SETECUNIVERSITY



2009-2010

GROUP : SH1

YEAR 1 GROUP MEMBER :

MR. TY KIMPHENG

MR. NGET KIMLENG

MR. MEAS EYSAN

MR. LEN PICHPANHA

MR. LONG SOPHEAN



3

TOYOTATOYOTA

CONTENTCONTENT ntroduction- istory

Structure-Leadership-CultureStrategy

-Marketing- inancial Summary- ale Service- ustom Relation-Advertising-Promotion- bjective Company uman Resource

Conclusion uestion and Answer



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NTRODUCTION ISTORYFujio Cho

Chairman

Katsuaki WatanabePresident



HISTORY OF TOYOTA The history of Toyota

started in 1933 with thecompany being a division of

Toyoda Automatic Loom Works

devoted to the production of automobiles under thedirection of Kiichiro Toyoda.Kiichiro Toyoda had travelledto Europe and the United

States in 1929 to investigateautomobile production andhad begun researchinggasoline-powered engines in

1930.He was encouraged todevelop automobile

http://en.wikipedia.org/wiki/Toyota

http://en.wikipedia.org/wiki/Kiichiro_Toyoda



http://en.wikipedia.org/wiki/Toyota



oIn 1934, the divisionproduced its first

Type A Engine, which wasused in the first Model A1

passenger car in May1935 and the G1 truck inAugust 1935.

oAfter the world war II, commercialpassenger car production started in1947 with themodel SA

HISTORY OF TOYOTA

http://en.wikipedia.org/wiki/Toyota_Type_A_engine

http://en.wikipedia.org/wiki/Toyota_A1

http://en.wikipedia.org/wiki/Toyota_G1

http://en.wikipedia.org/wiki/Toyota_SA

http://en.wikipedia.org/wiki/Toyota_SA

http://en.wikipedia.org/wiki/Toyota_G1

http://en.wikipedia.org/wiki/Toyota_A1

http://en.wikipedia.org/wiki/Toyota_Type_A_engine



The Crown became thefirst Japanese car to beexported to theUnited Statesand Toyota'sAmerica and Brazilian divisions

oToyota Co. was established as an independent andseparate company in 1937. Although the companyname was changed in order the pronunciation. Toyota

(トヨタ ) is considered luckier than Toyoda (豊田 ) inJapan, Toyota began to expand in the 1960s with a newresearch and development facility, .The first Toyota builtoutside Japan was in April 1963, at Port Melbourne in

Australia, other countries.

HISTORY OF TOYOTA

http://en.wikipedia.org/wiki/Toyota_Crown

http://en.wikipedia.org/wiki/United_States_of_America

http://en.wikipedia.org/wiki/Brazil

http://en.wikipedia.org/wiki/Australia

http://en.wikipedia.org/wiki/Australia

http://en.wikipedia.org/wiki/Brazil

http://en.wikipedia.org/wiki/United_States_of_America

http://en.wikipedia.org/wiki/Toyota_Crown



STRUCTURESTRUCTURE

LEADERSHI

P

CULTURE



LEADERSHIPLEADERSHIP

Since its founding, our company has been aiming to enrich society through car our company has been aiming to enrich society through car

makingmaking. Our goal is to be a "good corporate citizen"Our goal is to be a "good corporate citizen" constantly winning the trustand respect of the international community. Continuing in the 21st century, weweaim for stable long-term growthaim for stable long-term growth, while striving for harmony with people, societyand the environment. Under Toyota's Guiding Principles, we practice openness and fairness in our corporate activities, strive for cleaner and safer car making, and work to makework to make

the earth a better place to live.the earth a better place to live. We would like to thank everyone for their continuing support.

Fujio Cho

Chairman

Katsuaki Watanabe

President



CULTURECULTURE

Developing and motivating their people to drive excellence throughout theproduction process

Continues improvement through elimination of waste

Organizing all jobs around human activity in the work place, creating anefficient sequence called standardized work

Quality is their top priority.

“A culture of quality people working together withshared Toyota Values to continues improve”



STRATEGIES

Marketing

Sale Service

Custom Relation

Advertising

Swot Analysis

Objective Company



MARKETIN

G

Target marketing refer to a set of buyer sharingcommon needs and characteristics that the

company decides.Toyota product are mainly for middle class &

Upper middle family



FINANCIAL SUMMARY



SALES SERVICE

The focus on after sales services continues toincrease with the rising number of Toyota andDaihatsu vehicles in Pakistan.



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TOYOTA SALES BYTOYOTA SALES BY

REGIONREGION

Source http://www.usnews.com/blogs/flowchart/2008/6/9/how-toyota-could-become-the-us-sales-champ.html



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TOYOTO Network / DistributionTOYOTO Network / Distribution



HUMAN RESOURCE DEVELOPMENT

Conducts systematic company-wide anddivisional training.

In 2008-09, the frameworks for helpingemployees develop their personal andorganizational skills, knowledge, and abilities

remained the top priority for our HRdepartment.

“Toyota-Developing People”.



TOYOTA PRODUCT



TOYOTA SPORT CAR



TOYOTA LEXUS



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TOYOTATOYOTA

Swot AnalysisSwot Analysis

StrengthBrand image

Market Leadership

#1 carmaker in 2007

Diversified product range, highly targeted marketing and a commitment to lean manufacturing and qualit y

Easy availability of spare parts

Dealership network

Suitable for rural area

WeaknessAlways charge the premium price

Management Control by local partner



OBJECTIVE COMPANY

Improve Quality

Enhance Efficiency

Minimize Cost

Increase Productivity

Over the previous years, the company has put in itsbest efforts to manufacture quality cars designed forits customers. To improve their efficiency, thecompany gives great importance to its humanresource as the company believes that satisfied and

quality conscious team can produced qualityproducts.

The company is using the philosophy of Kaizen forcontinuous improvement. It has become a way of lifefor the management of the company by doing these

efforts towards their objectives.



CONCLUSIONnFrom all research which I have done on

The Toyota Company. I realize that

Toyota so care about their customer andQuality, that why Toyota is very famous, and made its brand name.

n

Research shown that people show moreconcern for car which is fuel efficient

n

n



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World Automobiles MarketWorld Automobiles Market



Do You have any Question?

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Now!!!



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