presentacion brief pipera 11-2008
TRANSCRIPT
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1 v.8.1
Corporate and Project Presentation
Inmobiliaria Acek S.L.2008
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2 v.8.1
Turnover: 2,850 Million in 2005 , 3,000 Million in 2006
Two main industrial activities leader in those segments
European Group with presence in 14 countries in Europe and America
62 industrial plants worldwide.
Employees: 12, 000 people.
Corporation Gestamp
Components, assemblies andsystems for the automotive
industry
Steel Service Centers
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3 v.8.12004
Group Gestamp is present in various industries:
metal car parts
metallurgy
solar energy
travel industry
real estate
logistic services,
Corporation Gestamp
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4 v.8.12007
Gestamp Automocin 2006
SALESmillion
EMPLOYEES
Th
240
538
729852
1.0241.110
1.269
1.636
1.850
0
200
400
600
800
1.000
1.200
1.400
1.600
1.800
2.000
1998 1999 2000 2001 2002 2003 2004 2005 2006
1.622
3.035
3.630
4.905
5.809
7.0457.648
9.2349.590
0
1.000
2.000
3.000
4.000
5.000
6.000
7.000
8.000
9.000
10.000
1998 1999 2000 2001 2002 2003 2004 2005 2006
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Inmobiliaria Acek SL
Present in the market of:
Real Estate Promotions: More than 100.000 m2 constructed
Land Development: Investments in more than 2.000.000 m2Patrimony: Active Investments Spain and Europe
Real Estate Businesses: Hotel Sheraton Bilbao
Resources available: more than 60 millons
Company ACEK Real State is part of the Group Gestamp
Participated Societies: 6 (local) + 5 (international)
PROMOCIONES CORUESAS SIGLO XXI, S.L
NANOZACEK S.A.
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6 v.8.1
Business plan 2008 - 2012
one of the main objectives: International scope
Invest in european emerging markets:
Poland
Czech Republic
Slovakia
Hungary Rumania
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7 v.8.1
Business plan 2008 - 2012
Poland
32%
Hungary
15%Czech Rep.14%
Rumania
33%
Slovakia
5%
ACEK - business plan 2008 - 2012
Investment (000 EUR) %
Poland 64.056 32
Hungary 29.781 15
Czech Rep. 28.842 14
Rumania 66.828 33
Slovakia 10.732 5
Total 200.239 100
ACEK SL - fiscal year 2006 - 2007
ASSETS (total) 142.016.011
LIABILITIES (total) 142.016.011
Equity 107.757.755
Share capital 54.090.000
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INMOBILIARIAACEK
ABANDOIBARRA
PROCOSI
LA SAGRA ALTA
ALTO CERLER
ACEK BOHEMIA SRO
ACEK PROP. SPZOO
INVEST. CIRCLE
VEGA ALTEA
ACEK INVEST SPZOO
GRANVIA 2006
ACEK POLSKA. SPZOO
ACEK PROP. SRO
ESTRAT. BALTICO
AZORA EUROPA
ACEK REAL ESTATE
Company structure
DOMESTIC INTERNATIONAL
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9 v.8.1
Land management department:
Land management team which maintains a continued search for business opportunities.
Technical department:
Formed by architects, technical architects and a technical office, in charge of planning,
designing and supervising the related processes of land management.
Legal department:
Made up of international law team in charage on interpreting and establishing the necessary
criterias for correct legal decisions about trade administration and commercial operationes,
so we can also optimize the fiscal aspects of the projects.
Acek counts with the following team of work (1/2):
Acek - Work Team
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10 v.8.1
Acek - Work Team
Acek counts with the following team of work (2/2):
Economical - Financial Department:
We have at our disposition economists and administrations team, in charge of obtaining
the economic resources necessary for the operations and so we have control of the
accounts.
Commercial Department:
Our commercial department is in charge of managing the marketing for the developed land.
Maintaining and obtaining after each process of town planning, a continued analysis of
finished product prices to ensure its correct value (residential, commercial and industrial).
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11 v.8.1
Acek in Spain
NA
NOZACEK S.A.
Situation of the
different
promotions,businesses, or
societies
participated of
Inmobiliaria
Acekin Spain
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12 v.8.1
Real Estate Promotions - examples
24 Houses in Madrid, C/ Villaamil 1999 - 2001
Real Estate Tie246 Houses in Sesea, Castilla la Mancha 2000 - 2002
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13 v.8.1
Real Estate Tie31 houses in Sada, La Corua 2003 -
PROMOCIONESCORUESAS SIGLOXXI, S.L
Extension of Offices Gonvarri, Burgos 2003 - 2004
Real Estate Promotions - examples
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Hotel Sheraton Bilbao shareholders
Real Estate Promotions - examples
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15 v.8.1
Land Development - examples
Land development in Vcar, Almera165 houses 2005 - 2006
Land development in Maqueda (Mlaga)Parque Tecnolgico de Andaluca, 250 houses
2005 - 2007
Land development: Valdecarros and Berrocales
1.250.000 m2, Madrid 2005 - 2006
Office Building, Barcelona 2004 - 2005
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Geographic Diversification
Poland: Warsaw Offices 2006Ul. Raclawicka 130
CENTRAL EUROPE
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Geographic Diversification
Czech Republic: Prague Offices
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Patrimony
Head Office Gestamp
C/ Alfonso XII, n 16 - Madrid
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Buildings in Europe shareholders in investmentfunds
France: 6 Building Offices
Italy: 1 Building Office
Germany: 10 Building Offices
Patrimony
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Romanian Company - 100% owned by Acek
Social Capital: 6.000.000
Patrimony: over 20.000.000
Headquarters:Str. Stefan Burcus nr 8, et 1.
Sector 1 Bucuresti
Local Structure:
Acek Real Estate Rumania
Country Manager
Technical Team
Legal Team
(Contractor Tuca siZbarcea)
Sales Team
(Contractor TBD)
Financal Team(Contractor V&T
Management)
Design Team
(Contractor QuattroDesign Plus)
Assistant
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21 v.8.1
Bucharest - Pipera project
Project: 2 phases - Pipera North phase 1
- Pipera South phase 2
Global City
ACEK
My Dream Residence
Liziera
Ibiza sol
City Lights Pipera
Land: 30.000 m2
Bought: 2008
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Pipera North phase 1:
Multi purpose project City within the city:
3 towers connected by commercial and office zone
clean and modern architecture style
commercial and office zone independent from
residential area
3 underground levels (independent residential
parking)
Bucharest - Pipera North project
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Bucharest Pipera North project
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Bucharest Pipera North project
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Bucharest Pipera North project
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Bucharest Pipera North project
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Bucharest Pipera North project
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Phase 1- Pipera North (estimated construction time: 05/2009 12/2011)
Multi purpose project City within the city: in total - 50.554 m2
Commercial space: 5.160 m2
Office space: 11.365 m2
Residential space: 34.028 m2
Parking: 757 cars
Bucharest Pipera North project
Product definition:
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Residential space: 34.028 m2
Description: 330 apartments: 1 room 104
2 room 175
3 room 51
Standard equipment: high standard finishing (to match: Global City,
My Dream Residence, standard level)
Price: market price for the zone Pipera Voluntari
1.700 1.900 / m2 tbd
Bucharest Pipera North project
Product definition - cont.:
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Office space: 11.365 m2
Description: open space class A type at 0 7th floor
Standard equipment: carpet, false ceiling, light and electrical
wiring, air conditioning, technical floor, 300
parking places
Maintenance: property management company
Price: market price for the zone Pipera Voluntari +
maintenance costs + consumption (utilities)
Bucharest Pipera North project
Product definition cont.:
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Product definition cont.:
Commercial space: 5.160 m2
Description: 0 + 1st floor
Standard equipment: preparation for different set-updepending on type of business
Price: market price for the zone Pipera Voluntari
Bucharest Pipera North project
Parking: 757 cars
Description: parking situated in 3 underground levels,
residential and office/commercial parking
are independent
Price: 12.000 15.000 /place (depending on
residential and office/commercial purpose
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32 v.8.1
Planned Construction timing:
Bucharest Pipera North project
May Dec 09
Basements
Dec 09 Dec 10
Building Structure
Dec 10 Jun 11
Works finished
Jul Sep 11
Delivery
Apr-May 09
Start to sell
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Sales objective:
Sale or lease 100% of the project by the time of
construction termination for at least average market prices
and conditions.
Sale by phases
Pre-sales at least 20% in 2009
ACEK doesn`t want to own the property and to be involved
in the lease sell 100% of the project
Bucharest Pipera North project
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y Definition of target group (including demographic data back up: social status- age, family status,
education, income and disposable income with link to mortgage (calculation), way of living, )
y Market analyses specific for the area
y Sales strategy (sales force + dedicated headcounts)
y Sales plan by month (by typology of apartment) sales rhythm
y Price strategy/construction phase (which variables to include to calculate price for each apartment:
orientation, floor, size of apartment, ) to avoid cannibalization
y
Forms of payment + mortgage market (standard conditions)y Marketing action plan in time line (in details including: merchandising, ATL, BTL) including rough
budget estimate
y Reference list (last 3 years) with details about the last 2 similar projects (character and size of the project,
sales and marketing action plan, )
y Contract proposal (with ACEK) + conditions
Residential space:
Bucharest Pipera North project
TO PREPARE at least - by the agency:
Please use the Excel templates to calculate your hypothesis.
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Office and Commercial space:
y Definition of target group (average lease space, office typology)
y Market analyses specific for the area
y Sales strategy (sales force + dedicated headcount)
y Sales plan by month sales rhythm
y Price strategy/construction phase
y Form of payment + lease conditions
y Marketing action plan in time line (in details including: merchandising, ATL, BTL) including
rough budget estimate
y Reference list (last 3 years) with details about the last 2 similar projects (character and size of
the project, sales and marketing action plan, )
y Contract proposal (with ACEK) + conditions
Bucharest Pipera North project
TO PREPARE at least - by the agency:
Please use the Excel templates to calculate your hypothesis.
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36 v.8.1
Debrief: 19. 12. 2008
Evaluation: not later than 26. 1. 2009
Contract signed: 28. 2. 2009
Sales start: 4.- 5. 2009
Bucharest Pipera North project
NEXT STEPS:
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ACEK PROPERTIES Spzoo ACEK PROPERTIES sro VEGA ALTEA SL
ACEK INVESTMENT Spzoo ACEK BOHEMIA s.r.o. INM. ACEK SL
ACEK CZECH s.r.o. AZORA EUROPA SL PROCOSI SL
ACEK POLSKA Spzoo GRAN VIA 2006 SL DEMIR SL