presentatie bij unconference startupcafe over shared value
DESCRIPTION
Op 9 juni 2011 hield ik een korte lezing over Shared Value.TRANSCRIPT
Met Shared Value naar Share of Heart
Branding Creative Capitalism
“As I see it, there are two great forces of human nature: self-interest, and caring for others. Capitalism harnesses self-interest in helpful and sustainable ways, but only on behalf of those who can pay.” – Bill Gates
Pepsi Cola Van Super Bowl commercial naar Shared Value
http://youtu.be/4eX7Dl8Dn0I
Shared value holds the key to unlocking the next wave of business innovation and growth – Micheal E. Porter
Society
Customer
Customer insights
Sh
are
d
Valu
e
Sh
are
of
heart
Profit
Purpose
Culture of
Passion
CONCEPTUAL FRAMEWORK SHARED VALUE
Customer Journey
EXPERIENCE