presentation
TRANSCRIPT
Click to edit Master subtitle style
2/02/14
T-Shirts
By: Gail Attard Ania Gavin Anja Kroner
2/02/14
AGENDA• Description
• Target audience
• Sales and website
• Cost analysis
• SWOT-Analysis
• Local competition
2/02/14
Description• These t-shirts are
made of washable fabrics which are very high quality.
• The t-shirts can be customized by the buyer and the colour of the t-shirt can only be white.
2/02/14
AGENDA• Description
• Target audience
• Sales and website
• Cost analysis
• SWOT-Analysis
• Local competition
2/02/14
Target audience
• These t-shirts are for teenager who would like to have an original t-shirt.
• Since they can be bought from a website teenagers know how to use a computer very well.
2/02/14
AGENDA• Description
• Target audience
• Sales and website
• Cost analysis
• SWOT-Analysis
• Local competition
2/02/14
Website• We create a website on the internet for free
• It should look attractive, especially for teenagers
• There should be a tool to create the shirts
2/02/14
Location choice(Malta ,Germany ,Spain)
Malta Germany SpainLocation Factors
Importance Grades (1-5)
Weighted Grades
Grades (1-5)
Weighted Grades
Grades (1-5)
Weighted Grades
Rent of small shop
30%
Local wage for one hour
30%
Population 20%
Monthly ticket
20%
Sum:
2/02/14
Sales• First the founders will launch the website.
• If the product is successful then the company will build a store where the t-shirts can be sold.
• After the store is built we can open franchise stores.
2/02/14
AGENDA• Description
• Target audience
• Sales and website
• Cost analysis
• SWOT-Analysis
• Local competition
2/02/14
Cost analysis
• Start-up costs: around €75.000 for facilities
(Machinery and inventory)
• Fixed costs/month: around €3000 for salaries
• Variable costs: €100/20 plain t-shirt+ €40/
100 litres ink bottle+ €5/stack of special
printing paper. (Price for one t-shirt: 12€)
• Break-Even Point:
5,25x+3000=12x x=445
(In order to reach the profit zone, 445 t-shirts
have to be sold per month)
2/02/14
Goal for sales
445 t-shirts
25 days (1 month minus shut down days)
= around 18 t-shirts per day
2/02/14
AGENDA• Description
• Target audience
• Sales and website
• Cost analysis
• SWOT-Analysis
• Local competition
2/02/14
SWOT-Analysis
Strengthsv Good salaryv Low prices
v Not so much competition
Weaknessesv The t-shirts are
only one colourv No experience
Opportunitiesv Growing market
Threats
v Trends can change
v There can be more competition
2/02/14
AGENDA• Description
• Target audience
• Sales and website
• Cost analysis
• SWOT-Analysis
• Local competition
2/02/14
Competitor 1: The Print Shop(Malta)
• The print shop has been around for a while and is very experienced and has really low prices.
• The quality is not very good.
2/02/14
Competitor 2: dm Foto-Paradies (Germany)
• dm Foto-Paradies is the photo-service of the big drugstore dm that has many stores in Germany
• You can design a unique product with your photos online
• The price and the quality is good
• Very experienced
2/02/14
Competitor 3: kami-kace (Zaragoza)
• kami- kace is a business that is to create original and funny t-shirts and sweatshirts
• you can choose color size and design or you can bring your own, it takes little to make and has good quality
2/02/14
Thank you for watching