presentation about lifestyle pvt ltd
DESCRIPTION
hi all, this is a presentation on Lifestyle Inter. Pvt Ltd..VamsiTRANSCRIPT
Presented By: Aashneet Gautam, Avinash, Clevin, Sudeshna Roy Vikas Soni, Vamsi Kanth
Introduction Lifestyle is part of the Landmark Group, a Dubai-based retail chain.
Lifestyle India began operations in 1998 with its first store in Chennai in 1999, and now has 17 stores across Chennai, Hyderabad, Bangalore, Gurgaon, Delhi, Noida, Pune, Mumbai, Jaipur and Ahmedabad.
Spread over 90,000 square feet.
Target Market The company is looking to the newly emerging young and well-to-do segment. Age segment - 15-35 Members of this demographic are extremely fashion savvy, have a growing disposable income as well as a ravenous appetite for the latest trends.
Customer Service
Perceptual Mapping
Merchandise Mix & Vendor RelationsToday Lifestyle offers a truly international shopping experience, a fact borne by numerous accolades. Business World IMRB Most Respected Company Awards survey rated Lifestyle as the Most Respected Company in the Retail Sector in 2003 and 2004 ICICI KSA Technopak Award for Retail Excellence in 2005 Reid & Taylor Retailer of the Year award in 2006 Lycra Images Fashion Award for the Most Admired
Large Format Retailer of the Year in 2006 Images Retail Most Admired Retailer of the Year
Merchandise Mix & Vendor Relations
Baby shop - Lifestyle
Home Center Lifestyle
Shoe Mart Lifestyle
Lifestyle Accessories
Merchandise Mix - Baby shop
Lifestyle
Merchandise Mix - Home Center
Lifestyle
Merchandise Mix -
Shoe Mart
Merchandise Mix - Lifestyle
Accessories
Vendor Relations
STORE DESIGNGROUND FLOOR First Attraction are the International Cosmetics Brand like CHANEL, CLINIQUE, LANCOME and DIOR. On the extreme left Ladies Apparel Brands like LEE, WRANGLER, PEPE JEANS, ALLEN SOLLY, REMANIKA, UCB etc Handbag or Mini purses section Brands like HIDESIGN, BAGGIT etc On the Right hand side- Watches, Indian cosmetic brands, sunglasses.
FIRST FLOOR KIDS WEAR SHOE WEAR MENS APPAREL LAPTOP BAGS
The entire format is Race Track and Free flow Layout. Payment Counters- the total number is 6 but only 3 are operative.
VISUAL MERCHANDISING Promotes the brands. The brand manage their own instore visual merchandising. The best being newly opened Splash which has been done by Mr. Kaashif.
PRICING Current offer sale up to 50% discount and in HOME sale up to 50% Sale up to 70% Apparel: for men and women. They offer a stunning range of wardrobe essentials, formals, casuals, ethnic wear, sportswear and denim for men and women. The price is affordable and the price range starts from Rs 299 to Rs 699 for men. The price ranges are Rs 199, 299, 499, 799 for women Babyshop Lifestyle brands like Barbie, Disney, Bossini, Benetton and many more in clothing, toys and other accessories for children. Home lifestyle: one-stop destination for furniture, home needs and home furnishings, gifts, living room needs, kitchen needs and gadgets, crockery and cutlery, gardening furniture and many more.
Shoe Mart: Travel Accessories, Fashion Bags, Foot and Shoe care for all age groups men, women and children . Footware: Indian and international brands to name a few are Ganuchi, Kappa, Converse, Josef Seibel, Red Tape. Lifestyle Accessories: watches (Zodiac, Hugo-boss, Nautica etc), Health and beauty products (H2O, Ponds, Toni and Guy etc), pens (heaffer, Parker, Waterman), International perfumes (Britney Spears, FCUK, Balenchiaga, Christian Lacroix, etc), cosmetics (Lakme, Revlon, Chambor, Bourjois, Maxfactor,, etc) jewellery (Gili, Niravana, Cygnus, Carbon, Ishis etc) personal grooming items (Electric Shavers, Beard Trimmers, Hair Styler, Hair Straightener etc of different international brands)
ADVERTISING AND PROMOTION Print ads Radio ad Hoardings Price oriented advertising Positioning as value for money brand
Promotion Diwali Utsav (24 sep to 18 oct) up to 25% discount Stylefest Campaign (June 5 to July 5) Lifestyle WATCH FEST (26 June to 26 July)(Rs. 60,000 Lifestyle Gift vouchers per store)
Gift vouchers (Price range 50/- to 1000/-)
Diwali Promotion
LOCATION
FREE STANDING SIZE AND DEMOGRAPHIC
DIRECT & INDIRECT COMPETITION
SWOT AnalysisStrengthsWide Varieties under a Single roof Locational convenience Value for Money
WeaknessCustomer Service
Opportunities Scope for Expansion
Advertising
Scope for Strategic alliance / Merge
ThreatsIn close proximity to large no of Direct & Indirect Competitors
Conclusion