presentation at hostingcon 2011 co-speaker justin pirie, mimecast
DESCRIPTION
Presentation givenTRANSCRIPT
twenty_questions
SaaS-it Consult
Helping the IT-industry improve their business capabilities
Setting the Scene
Software as a Service
IT-services delivered on-premise/off-premise
independent of the traditional perpetual
licensing models with focus on the services
delivered as a subscription based expense and
not the licenses or technology required to
deliver the services
Cloud Computing – one definition
Cloud Computing is a production method where
the Services are presented on-demand, self-
provisioned, scalable, and are billed per logical
unit used
twenty_questions
bigdigo
gamp
The IT market is changing
Push to Pull
New Roles and New Players
Market is maturing because of Customer demand
• Economic climate
• We work/will be working differently
• Competitive needs
• Non-IT decision makers move into the choice of IT-
services
• Rapid changing technologies
• New Players in the game
“A "SaaS first"
policy is being
enacted in the
majority of small
and midsize
businesses” Feb 2010
Willemvdk
terren in Virginia
Lars Plougmann
Ambernectar 13
chrisinplymouth
SaaS-it Evolution model™
Perpetual
Local
infrastructure
Perpetual
Dedicated
Hosting
Subscription
Dedicated
Hosting
Local
Infrastructure
Subscription
Subscription
Multi-tenant
Hosting
ASP
Traditional
IT delivery
SaaS
On
-pre
mis
e
On
-pre
mis
e
Off-p
rem
ise
Off-p
rem
ise
Local
Infrastructure
Application
Streaming
Subscription
Andrew Coulter Enright
bandini's.on.fire
Robert Crum
juhansonin
peterjroberts
UK Parliament
jurvetson
Craft Australia
miletbaker
phil_g
busy.pochi
color line
markwainwright
surlygirl
trustypics
Noah Sussman
vancouverfilmschool
asparagus_hunter
Slack pics
cliff1066™
.reid.
katrinalopez.
_moonpie
Noah Sussman
Meanest Indian
Where are we heading?
Hardware and Managed Services will
be included in the customer offerings
Where are we heading?
• Hardware part of the service offerings
• The big hardware vendors moving into the Service
and System Integration game
• Managed Services securing on-premises IT
• Subscription services as on-premises delivery
• Non-IT players move into the channel
• Cloud standards and regulations will come into play
Innovating the Service Delivery
Model is the key to market
growth
Traditional distribution models
(Groceries) will set the standards in
SaaS
The perpetual licensing model is still the dominating license model used
IT Delivery System as of today
ISV
Distrib
uto
r
End
Cu
stom
er
Dealer
Partn
er
Facility Management
Outsourcing
Managed Hosting
Hosted Services
System Integration
Vendor
We need to learn from......
Coca-Cola does it
• Factory
• Uses Wholesalers
• Different outlets
• Sales & Marketing Support
• Outsources production
• Nobody really knows how it is made
In Cloud Services we will see
• Factories
• Use of Wholesaler (Aggregators)
• Different outlets
• Sales & Marketing
• Outsources production
• Nobody really knows how it is made
Customer
Cloud Services distribution – the supply chain
Hardware Vendor Software Vendor Hardware Vendor Software Vendor
Hosted Services Production
Off-line channel
Reseller On-line Channel
Portal
SaaS distribution – The future landscape
Customer
Distributor
Off-line channel
ISV
VAR On-line Channel
PORTAL
Online Partner
SI
Hardware Vendor
Software Vendor
Partner Hosted Production
Hardware Vendor
Software Vender
Online Services of the ”Big
Ones”
An European perspective
Opportunities and Challenges
Where is Europe heading?
• Uncertainty as to when EU starts regulating in terms of • Location and ownership of Data
• Privacy
• Security
• Etc.
• EU has Cloud Services/Cloud Computing on the Digital Agenda
as one of the tools to make SMB/SMEs more efficient and
competitive
• Open Source vs. established vendors (established mainly
American vendors) • More than 50% of the Open Source community is based in Europe
• Google and other American Cloud Providers are facing
resistance from local European governments
Where is Europe heading?
• UK, Holland and Nordic countries at the forefront of SaaS/Cloud
enablement
• Central and Eastern Europe infrastructure challenges • Internal penetration
• Cost of using services outside of country
• ISVs not moving to develop and deliver through Cloud Platforms • Marketplace (aggregators) “non-existing” (SaaS Plaza, Cloudmore)
• Which platform to choose from
• Enterprises work directly with Vendors
• Local/Regional “Clouds” will dominate the coming years
Roles to play
- Be humble and nurture YOUR role
Nobody can play all roles
Multi Tenant Hosted
Services
Dedicated Hosted
Services
Facility Management
Helpdesk & Support
Billin
g &
Pro
vis
ion
ing
Sale
s &
Mark
etin
g
Co
nn
ectiv
ity S
erv
ice
s
Te
ch
no
log
y e
na
ble
me
nt
Vendor
ISV
Vendor
ISV
Vendor
ISV
Service deliveries and customer offerings
In the
Cloud
Services
On
Premise
Services
Existing
traditional
Systems
End
Customer
System
Integration
System
Integration
Consulting
Migration
System Integration with
on-premise IT
Opportunities- Roles to be filled
• Remain the Trusted Advisor (business processes)
• Technology enabler- ISV’s and Customers
• Strategic advisor on technology and Cloud Service
choice
• Syndication / Aggregation of Cloud Services
• Deliver in • SaaS
• PaaS
• IaaS
• HaaS
• New partner models
• ISV enabler
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