presentation bsh westerstede
TRANSCRIPT
Communication 2.0Follow the consumer!
BSH systeemhaus Vincent Everts+31647180864dinsdag 7 september 2010
Communication 2.0Follow the consumer!
BSH systeemhaus Vincent Everts+31647180864dinsdag 7 september 2010
Who isVincent Everts?
dinsdag 7 september 2010
Who isVincent Everts?
dinsdag 7 september 2010
InterimIC innovation accelerationInnovation study trips:2008: China2009: Russia
Innovation inhealth care:2006: India2007: USA2008: Japan
Healthcareinnovation eventInnovation in Government
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InterimIC innovation accelerationInnovation study trips:2008: China2009: Russia
Innovation inhealth care:2006: India2007: USA2008: Japan
Healthcareinnovation eventInnovation in Government
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Social Media
2.0
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• Mijn Tools
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Videoblogger
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Videoblogger
Talk to Me!
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• kassa
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find, collect, publish
www.yubby.comdinsdag 7 september 2010
find, collect, publish
www.yubby.comdinsdag 7 september 2010
find, collect, publish
www.yubby.comdinsdag 7 september 2010
find, collect, publish
www.yubby.comdinsdag 7 september 2010
find, collect, publish
www.yubby.comdinsdag 7 september 2010
find, collect, publish
www.yubby.comdinsdag 7 september 2010
What are we going to talk about?
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time consumption Web 1.0 Viral Marketing (PP) travel
RSS Explained Web 2.0 Kindleexplained Marketing 2.0 Google Adwords Tudou
Google Docs Online video elections 2.0
Multitasking Twitter Amazon Yubby Co-Creation
Google Streetview Online collaboration Social tools
Dell Sucks Support 2.0 Viral Marketing Kryptonite Lock Enterprise 2.0 VMS Zoomz HD ebay
news resume VMS Google trends
What are we going to talk about?
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Web1.0
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Web1.0
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How do we spend our time?
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TV: 39% 178 min.
Radio: 33% 151 min.
Internet: 19% 86 min.
Newspaper: 6% 20 min
Magazines: 4% 18 min
How do we spend our time?
39%
33%
19%
6% 4%
TV RadioInternet NewspapersMagazines
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Internet overtakes TV
If the current growth continuesthe internet will overtake TV
as most consumed media in 2010
Text
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Time & advertisement
Time online: 1,5 h pp/dayOnline adds €500M/yrAdds € 0,07 pp/h
TV 3 hours/day/userAdvertisement €200M public + €600 commercialadvertisment/hour TV watching € 0,06
NewsPapers 20 min/day€750M adv revenueAdds € 2,00 pp/h
Magazines18 m/dayAdvertisement €700Reclame inkomsten: € 2,50 pp/ph
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• $20 miljard sales• 1 Billion searches/day• Money from Adwords• Almost nothing from
Youtube, Google earth/map, gmail, apps etc
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Google adwords
•Easy to set-up•Easy to budget•Price per keyword
Also onYouTube
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12
IMPACT ON BUSINESS
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DELL Case
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DELL Case
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Dell notebooks
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Dell notebooks
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E-commerce worldwide
2009: 1200 miljard euro
2008: 950 billion euro
+25%
bron: thuiswinkel.org
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ProductinformatieSocial toolsdinsdag 7 september 2010
ProductinformatieSocial toolsdinsdag 7 september 2010
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90% social tools
Product info
Social tools
what else do people buy
what do they recommend?
Tags of clients
What do they buy in the end?
what else?
Description of customers
reviews of the customers
review of the reviews
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LondonCalling.mobi
Marketing sets the expectation, marketing creates demand, marketing helps a consumer differentiate
why one choice is better than another choice.
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LondonCalling.mobi
Marketing sets the expectation, marketing creates demand, marketing helps a consumer differentiate
why one choice is better than another choice.
Operations delivers.
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LondonCalling.mobi
Marketing sets the expectation, marketing creates demand, marketing helps a consumer differentiate
why one choice is better than another choice.
Operations delivers.
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LondonCalling.mobi
Marketing sets the expectation, marketing creates demand, marketing helps a consumer differentiate
why one choice is better than another choice.
Operations delivers. Any gap between the two drives a conversation
on the social Web.
Dave Evans bit.ly/nublackdinsdag 7 september 2010
kindle
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Download everything wirelessly
Buy books wirelessly
E-ink technologie reads the best
240.000 titels
30 hours battery & fantastic userinterface
kindle
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Negroponte
40
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Negroponte
40
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Negroponte
40
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Negroponte
40
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Negroponte
40
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Negroponte
40
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beta
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• Weblogs• Flickr• Wiki’s• RSS• RSS readers• Del.icio.us• Youtube• Facebooks
WEB 2.0
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• Weblogs• Flickr• Wiki’s• RSS• RSS readers• Del.icio.us• Youtube• Facebooks
WEB 2.0
dinsdag 7 september 2010
• Weblogs• Flickr• Wiki’s• RSS• RSS readers• Del.icio.us• Youtube• Facebooks
WEB 2.0
dinsdag 7 september 2010
• Weblogs• Flickr• Wiki’s• RSS• RSS readers• Del.icio.us• Youtube• Facebooks
WEB 2.0
dinsdag 7 september 2010
• Weblogs• Flickr• Wiki’s• RSS• RSS readers• Del.icio.us• Youtube• Facebooks
WEB 2.0
dinsdag 7 september 2010
• Weblogs• Flickr• Wiki’s• RSS• RSS readers• Del.icio.us• Youtube• Facebooks
WEB 2.0
dinsdag 7 september 2010
• Weblogs• Flickr• Wiki’s• RSS• RSS readers• Del.icio.us• Youtube• Facebooks
WEB 2.0
dinsdag 7 september 2010
• Weblogs• Flickr• Wiki’s• RSS• RSS readers• Del.icio.us• Youtube• Facebooks
WEB 2.0
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Who talks
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Blogs demografie
Bron: Technorati 2008dinsdag 7 september 2010
Blogs demografie
Bron: Technorati 2008dinsdag 7 september 2010
Blogs demografie
Bron: Technorati 2008dinsdag 7 september 2010
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Free
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Free
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Professional
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Professional
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7 guidelines
1. Know what you are doing2. Avoid marketing talk3. Keep it fresh4. Reinforce company’s core values5. Encourage employees to use it6. Create blogging policies7. Have fine print
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RSSdinsdag 7 september 2010
RSS Readers
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RSS Readers
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Communication 2.0
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Communication 2.0
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80
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“What are you doing in 140 characters”
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Customer service
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Customer service
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It’s now mainstream!
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It’s now mainstream!
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Twittering during TV
High peaks = broadcast
Low peaks =rerun
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Why callvia computer?
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It’spersonal!
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It’spersonal!
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Wordprocessing 1951
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Wordprocessing 1985
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Wordprocessing 1985
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Wordprocessing 2008
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Wordprocessing 2008
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Online collaborationdinsdag 7 september 2010
Revisionscompare
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Social bookmarking del.icio.us
Web 2.0 startpagina Netvibes & iGoogle
Online to do lists Ta-da list & Remember the Milk
Peer production news Digg & eKudos
Photo management Flickr & Picasa
Web wordprocessing Google Docs
Online calendar Google Calendar
Project management Basecamp
Mindmapping Mindmeister
Web 2.0 software
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Get feedback
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Get feedback
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Web 2.0 Trend:Co-Creation
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Social Networking
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Internet goes mobile
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Mobile internet is where internet was 5 years ago
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New services:location, location, location
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New services:location, location, location
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Android for the rest of us
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Video Everywhere
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3515-02-07 ROOS - Regionale TV in 2010 35dinsdag 7 september 2010
3515-02-07 ROOS - Regionale TV in 2010 35dinsdag 7 september 2010
3515-02-07 ROOS - Regionale TV in 2010 35dinsdag 7 september 2010
3515-02-07 ROOS - Regionale TV in 2010 35dinsdag 7 september 2010
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jan 2005 june 2005 jan 2006 june 2006 jan 2007 june 2007 jan 20090
75
150
225
300
mill
ions
of u
niqu
e vi
sito
rs
april 2005first video
july 2006Daily more then100 millionwatched videosand 65.000 added
march 2007Viacom sues YouTubefor $1 miljard
october 2006Google buysYouTube for$1,65 billion
now:13 hour of video added every minute
Growth of YouTube
dinsdag 7 september 2010
jan 2005 june 2005 jan 2006 june 2006 jan 2007 june 2007 jan 20090
75
150
225
300
mill
ions
of u
niqu
e vi
sito
rs
april 2005first video
july 2006Daily more then100 millionwatched videosand 65.000 added
march 2007Viacom sues YouTubefor $1 miljard
october 2006Google buysYouTube for$1,65 billion
now:13 hour of video added every minute
Growth of YouTube
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Internetvideois not just YouTube!
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Tudou.com bigger YouTube
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Tudou.com bigger YouTube
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With these HD devices anyone can do it!
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Twitter +Blogging+Facebook +Video+IM
= Unified communication
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Social Media
2.0
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www.vincente.nl
www.yubby.com
www.interimic.nl
www.twitter.com/vincente
+31647180864
Vincent Everts
dinsdag 7 september 2010