presentation customers' revenge
TRANSCRIPT
The Customers’ Revenge
Sofie Andries Femke Coppens
Bettina Dicky Lobé Renée Van Geyt
ATIDA MOTOR COMPANY
Head of PR
Head of Customer Communications
VP of Customer Service
CEO Paul Turm
Jim McIntire
Lisa Ross
Marieke Kuesters
• Bettina = Host
• Sofie = Jim McIntire
• Femke = Jessica Long
• Renée = Tom Zacharelli
‘SPECIAL’ WORDS
• Catch 22 = An impossible situation, vicious circle.
• Lemon law = It is a US law, that protects customers from buying a bad car. It’s mentioned that the dealer has to repair it for free.
• Red Carpet Program = A program which contains the services and gifts a company does for its customers to reward them for their loyalty.
• To sic Michael Moore = Attack somebody with the help of the moviemaker that shows what goes wrong in society.
TALKSHOW
JIM McINTIRE
HOME
DETROIT CHASER CLUB’S SHOW
OFFICE
TALKSHOW
JESSICA LONG JIM McINTIRE
TALKSHOW
JIM McINTIRE TOM ZACHARELLI
CALLCENTRE
What should Atida Motors do when unhappy customers threaten to take their case to YouTube (or other social media)?
OUR SOLUTIONS
1. Don’t ignore and hope they’ll go away.
2. Deal with angry customers at the same platform.
3. Answer them as rapidly and transparently
as possible.
1. Don’t ignore and hope they’ll go away.
2. Deal with angry customers at the same platform.
3. Answer them as rapidly and transparently as possible.
ANY QUESTIONS ?
THANK YOU FOR YOUR ATTENTION !