1. 1.
2. 2. A design and concept developing company.
   
3. 3. OUR PROJECT
   
4. 4.
5. 5. Executive Summary
   This document contains the all the necessary information about a youth magazine called Diversity, its objective and the idea behind it.
   A brief depiction of the impact on youth is also mentioned. The document further states the scope of the project.
   
6. 6.
7. 7. Introduction
   Diversity is a youth magazine that caters to the hot blood pumping through the system of the younger crowd of lost and lonely souls.
   
   • It allows them a forum to get together and air their opinions.
   • 8. Media is slaving the youngs mind, their uninformed thoughts are high jacked by the opinions of those who they see in the television screen
8. • The latest researches have proven that 93% of the world population charges their knowledge batteries via the tube.
   • 9. It is agreed that now the most secure way to preserve any evidence and the events occurredis through documenting ofit.
9. 10. DIVERSITY- Objective
   
   • Provoke the youth to read.
   • 11. To give them the feel of anxiety which makes them dig for the truth. To give them different opinions so that they differentiate & can choose their school of thought.
   • 12. Above of all we need to sustain their interest in what they have in their hand to read.
10. What Diversity plans to do
    
    • To centrally focus the youth (18-35) and their interests.
    • 13. To give youthforum to speak, a forum of appreciation.
    • 14. To give information about study and technology to youth.
    • 15. To give the youth knowledge about the icons who were the reasons of change.
11. • To make the youth confident and proud of who they are as a nation and as a good soul.
    • 16. To provide Social and political views through the word of the well renowned personalities both fromthe right and theleft wing.
    • 17. To be the word of change.
12. 18. TARGET MARKET & DISTIBUTION
    
    • Diversity targets the young the mature and the old of Pakistan.
    • 19. 10,000 copies of Diversity are distributed in different universities, colleges, restaurants, cafes and famous book storesof Lahore.
13. • Diversity is distributed among the socialite and corporate sector of Lahore.
    • 20. A part of the list is given below.
    Abdullah KadwaniAbdur Rashid KardarAbid AliAdeebAfzal KhanAga TalishAhmed RushdiAhsan KhanAjabGulAkmal KhanAlbelaAleenaAli HaiderAli ZafarAmanullahAminaHaqAngeline MalikAnjumanAnwar SolangiAnwar MaqsoodArbaaz KhanAshaPosleyAsifRaza MirAtifAslamAtiqaOdhoAyesha KhanAyesha OmarAyesha SanaAyoobKhosoBabra SharifBabar AliBadarMunirBehrozeSabzwariBushraAnsariBushraFarukhBabrik ShahDarpanDeebaDeedar (dancer)DildarPervaizBhattiFaisal QureshiFaisal QureshiFaryalGoharFahad MustafaGhulamMohiuddinHameed SheikhHumayunSaeedHusnaHinaShaheenHassan NiaziIffatRahimIftikharThakurIlyas KashmiriIman AliInayatHussainBhattiIshtiaq Ahmed
    
14. 21. Content of Magazine
    Events
    
    • Diversity would cover all the youth and national events it can cover.
    • 22. The events would be of all sort that is social, political.
    • 23. Our photographer would be present at every event possible. Those event would be published in the magazine on monthly bases.
15. 24. Articles
    This section is believed to be the strength and the backbone of every monthly issue.
    Many famous writers like Imran Khan, ZaidHamid, Lal Khan, Fatima Bhutto have agreed to write for us. And famous personalities like, PervaizMusharafAnwar Maqsood etc are awaited.
    
16. 25.
17. 26. Interviews
    Interviews of inspirational icons, top notch business personals, national heroes, artists, a few politicians (on request) would be conducted and then published in the magazine.
    
18. 27.
19. 28. Biographies:
    the biographies of the people who have a factor of change in the past would be published but not in the old text book style but in a very innovative and interesting way.
    Life improvement topics:
    This section will cover various fields such as fashion, life style, showbiz , technology, education etc.
    Youth section:
    this section is specially dedicated to youth the readers of Diversity. Any interesting and progressive thing done by them or anyarticle or art work that can be looked up to will be published
    
20. 29. Quality
    Diversity is a monthly magazine andcurrently has a strength of 44 to 46 pages and plans to jump to 60 with in next 5 issues.
    The paper quality of the magazineis 115 g art paper. And the title is 230g card.
    
21. 30. The following perks are offered to our main Sponsor. Diversity magazine is asking for a monthly sponsorship of PKR 500,000/-and offer the following perks to its media partner
    
22. 31. Sponsor Benefits
    Promotion of brand before publishing
    Address forms
    
    • Diversity will make its forms, and promotional posters and placards which willbe available at all places the youth hits the most.
    • 32. All the printed promotion would be having the sponsor name on it.
23. Benefits after the publishing
    A billboard for 15 days will be displayed at a A+ location.
    B.Fm 89 and fm 91
    Advertisement in magazine
    C. The sponsor of the magazine will
    get 8.3% of the total pages printed
    in Diversity. And the logo
    prominently displayed o the title
    page
    
    • The back title would be given to the
    sponsor.
    
24. 33.
    • Any important announcement, promotional article, or event will be published in the magazine without any cost.
    
    An electronic campaign would on aired on a FM channel.
    The name of the sponsor would be prominently mention in the campaign
    
25. 34. Advertisement thorough internet
    Diversity will establish its blog where the advertisement of the sponsor would be visible.
    After the first issue Diversity will start its work on its flash based website. The sponsor advertisement would also be displayed on the site.
    
    
26. 35. Rate card for monthly Diversity magazine
    Note: It is important to bring to your notice that Diversitywill print 5000 copies every month. And they will be distributed freely amongst the youth in almost every university and college in Lahore, and in one main university of Karachi, Islamabad, Faisalabad, Multan, Quetta and Peshawar.
    
27. 36. 24xx-B KHAYABAN E IQBAL, DHA, LAHORE.
    zhk@popcornconcepts.com
    PH: 0321 4003100
    www.popcornconcepts.com
    
28. 37. THANKYOU