presentation elevation spring 2015
TRANSCRIPT
PRESENTATION ELEVATION
Michael Weiss @mikepweiss
Who is this guy? AND WHAT IS
HE DOING HERE?
Still Chasing THE ROCK AND ROLL
DREAM
Now you know MICHAEL
WEISS
YOU THEM HOW 3
My Goal For
TODAY
EDUCATE INSPIRE ENGAGE
3
Be
RESPECTFUL
FIRST THINGS FIRST Most people are not good LISTENERS
There is more
LISTENING
in the room than
TALKING
FILTERS: Beliefs Values Attitudes Personality Culture Prejudices
Interests Expectations Assumptions Memories Images past and future Past experience
External DISTRACTIONS
TRIGGER WORDS
PINK ELEPHANT
“According to most studies, people’s #1 fear is public
speaking. #2 is death. Death is number two. This means to the average person, if you go to a funeral, you’re better off in the casket than doing the eulogy.”
FEAR
FIGHT OR FLIGHT
Stress Hormones CORTISOL & ADRENALINE
If you feel like you shouldn’t be somewhere;
FAKE IT. Do it NOT until you
make it – but until you
BECOME IT. - Amy Cuddy
YOU
#1 RULE: This is not about you.
It’s about the AUDIENCE.
You are not the HERO
You are YODA
The audience is
LUKE SKYWALKER
You are here to
SERVE
But we’re AGENCY PEOPLE
We are in the business of PERSUASION
Aristotle said that one of the most important parts of a speech is to PRODUCE
PERSUASION
Communication is the
TRANSFER OF EMOTION
Seth Godin
What is your STYLE?
It is critical that you IDENTIFY &
ACCEPT your style.
Until you do, you will
not be able to FOCUS
on what you want to say.
Get OUT of your
HEAD
“Wanting to be SOMEONE
else is a waste of the person YOU ARE”
- Marilyn Monroe
“Once we believe in OURSELVES,
we can risk curiosity, wonder, spontaneous delight, or any
other experience that reveals the HUMAN SPIRIT.”
- ee cummings
If you are not NERVOUS you are not HUMAN
Be COMFORTABLE
Be NATURAL
“You’re never really COMFORTABLE.
Even though you may think you are…you
really aren’t.”
Are you CASUAL?
Are you
FORMAL?
What about your
CADENCE?
Are you a
FAST talker?
Or do you TAKE YOUR TIME?
The power of the PAUSE
Punctuation is to readers as pausing is to your
LISTENERS - Keith Bailey
“The right word may be effective, but no word was ever as effective as a rightly timed
PAUSE” - Mark Twain
3SHOWS
CONFIDENCE
SLOWS YOU DOWN
GIVES YOU
TIME TO THINK
Anyone still thinking about the PINK
ELEPHANT?
How do you use your HANDS?
Are you aware of your
FACE?
How do you use your
BODY?
At the 1988 DNC Clinton was
BOO’ED off the stage
Clinton uses his HANDS
better than anyone
Cadence
Repetition REPETITION
Repetition
It was hard not to feel his PASSION
It comes down to
CHARISMA
A personal quality making a person capable of INFLUENCING or INSPIRING large
numbers of people.
Is it
INNATE or can it be
LEARNED?
CLTs* (Charismatic Leadership
Tactics)
* John Antonakis, Marika Fenley, and Sue Liechti
Metaphor
Story
Want to learn how to tell a better story?
WATCH COMEDIANS
Confidence
If you don’t believe it
NEITHER WILL THEY
Being AUTHENTIC
We fear that we are not worthy.
And that DISCONNECTS
US - Brene Brown
We have to be willing to be VULNERABLE*
*Do something where there are no guarantees
We need to stop
CONTROLLING &
PREDICTING
EMOTIONS are
CONTAGIOUS
THEM
The human brain not only looks for the
UNEXPECTED but actually craves it
Gregory Berns
Create
TENSION
Open with the
CONCLUSION
? It creates
MYSTERY
It unravels a
PUZZLE
2THE PITCH
THE
WORKING SESSION
Let’s talk about
THE PITCH
Your proposal is factual and filled with
PROCESS AND BUDGETS
Your pitch is
EMOTIONAL, ENGAGING &
INSPIRATIONAL
3READ YOUR PROPOSAL
DEVOURED YOUR WEB
SITE
KNOW YOU CAN DO THE
JOB
Bottom Line
YOU ARE IN THE ROOM FOR A
REASON
Now is NOT the time to talk about
ME ME ME
Now is the time to talk about
THEM
This is just another
MEETING
A Presentation Is Not A Meeting; IT’S A
PERFORMANCE
Let’s talk about
THE WORKING SESSION
Nancy Duarte
End Of Class #1
HOW
STORYTELLING
STORYTELLING
Campfires have been replaced with
PROJECTOR BULBS
Nancy Duarte
You don’t have to tell the
ENTIRE STORY
RULE OF 3
The 3 Little Pigs Goldilocks & the 3 Bears
The Good, The Bad & The Ugly Stop, Drop & Roll
Location, Location, Location Duty, Honor, Country
Veni, Vidi, Vici
3It’s
ALL they can
remember
Be
RESPECTFUL
#1 Exercise boosts BRAIN
POWER
If we didn’t move we would have been
EATEN
UNPLUG
GO ANALOG
Multitasking is a
MYTH
#4 We do not pay attention to
BORING THINGS
Do something different
EVERY 10 MINUTES
#10 Vision trumps
all other SENSES
HEAR a piece of information
and 3 days later you’ll remember
10% OF IT
ADD A PICTURE
and you’ll remember 65%
CHOOSE YOUR TOOL
Too often we build our presentations
AROUND OUR DECKS
I want you to build your decks
AROUND YOUR PRESENTATIONS
Swab !The Decks
Beware Of The Bullet Points
Why I Love Dolphins
★ I Met One Once
★ It was a summer day in Florida.....
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(c) 2012 -‐ NOAA -‐ Why I Love Dolphins PresentaIon February 2012 #1
1 IDEA PER
SLIDE
Slides are for
SUPPORT ONLY
Say no to
ANIMATION
HI-REZ images only
Your slide deck is NOT a
HANDOUT
ENSEMBLE PRESENTING
“Jazz, like any language, has its own grammar and vocabulary. There’s no right or wrong, just some choices that are
better than others.”
- Wynton Marsalis
#1 Spend time TOGETHER
#2 Take calls TOGETHER
#3 Rehearse TOGETHER
Kibbitz & Nosh
"I've learned that people will forget what you said, people will forget what you did, but
people will never forget how you made them feel.”
- Maya Angelou
YOU THEM HOW 3
End Of Class #2
Setting Up THE
ROOM
Got Mac?
Lights
ON
Thermostat
DOWN
Check Out The
LAYOUT
10 Things You MUST DO
Before You Present
#1 Clear Your CACHE
#2 Close OUTLOOK
#3 Close Your IM
PROGRAM
#4 Sign Out Of TWITTER
#5 Check your VOLUME
#6 Close EVERYTHING
#7 Put Your Presentation On
Your DESKTOP
#8 Go To The BATHROOM
#9 Take A Sip Of WATER
#10 Take A Deep BREATH
Breathing Exercise
4, 7, 8
FOUR PERSONALITIES
ASK TELL
PEOPLE
TASK
ASK TELL
PEOPLE
TASK
Analytical
TO BE RIGHT
ASK TELL
PEOPLE
TASK
Analytical Driver
RESULTS
ASK TELL
PEOPLE
TASK
Analytical Driver
Amiable
APPROVAL
ASK TELL
PEOPLE
TASK
Analytical Driver
Amiable Expressive
RECOGNITION
ASK TELL
PEOPLE
TASK
Analytical Driver
Amiable Expressive
Indifferent Handshake Quiet In Voice & Posture Asks Questions Does Not Make Statements Tends to Lean Back
ASK TELL
PEOPLE
TASK
Analytical Driver
Amiable Expressive
Indifferent Handshake Quiet In Voice & Posture Asks Questions Does Not Make Statements Tends to Lean Back
Firm Handshake Aggressive Tone Changes In Voice Quick / Clear Makes Statements Tends to Lean Forward
ASK TELL
PEOPLE
TASK
Analytical Driver
Amiable Expressive
Indifferent Handshake Quiet In Voice & Posture Asks Questions Does Not Make Statements Tends to Lean Back
Firm Handshake Aggressive Tone Changes In Voice Quick / Clear Makes Statements Tends to Lean Forward
Infrequent Eye Contact Poker Faced Acts With Caution Wants Facts / Details Limited Hand Use No Small Talk
ASK TELL
PEOPLE
TASK
Analytical Driver
Amiable Expressive
Indifferent Handshake Quiet In Voice & Posture Asks Questions Does Not Make Statements Tends to Lean Back
Great Eye Contact Animated / Facial Expressions Smiles / Nods / Frowns Little Effort For Facts Hands Free / Palms Open Up Shares Personal Feelings
Firm Handshake Aggressive Tone Changes In Voice Quick / Clear Makes Statements Tends to Lean Forward
Infrequent Eye Contact Poker Faced Acts With Caution Wants Facts / Details Limited Hand Use No Small Talk
Analytical Driver
Amiable Expressive
THE WAY THEY TALK
• STATES & COMMANDS • DIRECT ASSERTION
• STATES & COMMANDS • DIRECT ASSERTION
• ENQUIRES • INDIRECT ASSERTION
• ENQUIRES • INDIRECT ASSERTION
Analytical Driver
Amiable Expressive
TONE OF SPEECH
• LOUDER • USES VOICE TO EMPHASIZE POINTS
• QUIETER • DOES NOT VARY VOICE MUCH
• LOUDER • USES VOICE TO EMPHASIZE POINTS • GETS EASILY EXCITED
• QUIETER • DOES NOT VARY VOICE MUCH
Analytical Driver
Amiable Expressive
LISTENING PATTERN
• POOR LISTENER • CONTROLS CONVERSATION • INTERUPTS • SUMMARIZES
• LISTENS – BUT DOESN’T LOOK LIKE THEY ARE
• LISTENS • REACTS TO WHAT YOU SAY • TALKS A LOT
• GOOD LISTENER • REACTS TO WHAT YOU SAY • CARES
WHEN DEALING WITH DRIVER
DO’S: • FOCUS ON PRESENT • BE BRIEF • SHORT-‐TERM RESULTS • GIVE OPTIONS • LET THEM “FEEL” IN CONTROL
DONT’S: • FOCUS ON FUTURE • GIVE TOO MUCH INFO • BE AMBIGUOUS • GET PERSONAL • BACK DOWN
WHEN DEALING WITH EXPRESSIVE
DO’S: • FOCUS ON FUTURE • TELL STORIES • SEEK THEIR INPUT • COMPLIMENT THEM • ENCOURAGE CREATIVITY
DONT’S: • GET STRAIGHT DOWN TO BIZ • DWELL ON DETAILS • BE IMPATIENT WITH TANGENTS • BE TOO SERIOUS • PUT DOWN ENTHUSIASM
WHEN DEALING WITH AMIABLE
DO’S: • FOCUS ON TRADITION • BE FLEXIBLE • BE PERSONAL • ALLOW TIME TO “FEEL GOOD” • EMPHASIZE TEAM APPROACH
DONT’S: • PUSH FOR TOO MUCH DETAIL • HURRY THEM • BE COOL OR IMPERSONAL • CONFRONT • ATTACK
WHEN DEALING WITH ANALYTICAL
DO’S: • FOCUS ON PAST, PRESENT & FUTURE • TALK FACTS • FOCUS ON DETAILS • TELL EXACTLY WHAT YOU WILL DO • ALLOW TIME TO PONDER • ASSURE THEY ARE RIGHT
DONT’S: • BE VAGUE OR ILLOGICAL • BE INTOLERANT OF DETAILS • OVERLOOK THE PAST • RUSH • BE OVERLY CASUAL
RELAX Take Deep
Breaths
Listen & PAUSE
Repeat
THE QUESTION
It’s Okay To Say I DON’T KNOW
End Of Class #3