8/6/2019 Presentation Final New

1/25

8/6/2019 Presentation Final New

2/25

Dairy farm industryin Pakistan

8/6/2019 Presentation Final New

3/25

Syed Gull Naqvi (07108002) Adil Haider (07108033) Aden Khalid (07108049) Khaqan Ali (07108050)

8/6/2019 Presentation Final New

4/25

Dairy industry registered under section 32 ofthe companies ordinance 1984.

4th largest milk producing country of world Ministry of agriculture 97% informal sector

live stock add 11% to GDP growth Industry growth rate is 4% per annum

8/6/2019 Presentation Final New

5/25

33 billion liters of milk annually Dairy farm Industry is profitable Dairy contribution in economy is 540 billion Milk economy represent 27.7% of the total

value of the agriculture sector 67% milk is produced in Punjab

8/6/2019 Presentation Final New

6/25

3 billion liter milk adds per annum Industry leader is nestle Rs 50 to 60 per liter average price Urban area usage of milk only 30% Gawallas milk is Unhygienic & without

quality standards

8/6/2019 Presentation Final New

7/25

Nestle dairy farms Engro dairy farms Privately owned farms(8-10 thousand liter of milk per day)milk processing unitsvast agriculture land

8/6/2019 Presentation Final New

8/25

Khaqan Ali ch.

8/6/2019 Presentation Final New

9/25

Ch. Sultan MehmoodZam Zam dairy farms

Ch. Nasir Cheema

Cheema dairy farm

8/6/2019 Presentation Final New

10/25

Industry structure Zam zam dairy Cheema dairy Faiz dairy Balouch dairy(they have formed a cartel)

Industry strategy Cost leadership

8/6/2019 Presentation Final New

11/25

No direct competition Supplier has the bargaining power No government restriction Cost factors

8/6/2019 Presentation Final New

12/25

Products offered: Fresh milk Dry milk Yogurt Khoya Butter

8/6/2019 Presentation Final New

13/25

Difficulty of new entrants No instant return Training center of new entrants: Nestle

Engro foods

8/6/2019 Presentation Final New

14/25

Huge number of supplier Dont have the power Products of supplier: Wanda (khushk chara) Vitamins & minerals Medicines

8/6/2019 Presentation Final New

15/25

Not proper medications Weather problems Long term plan Medicines is expensive Recovery period of animal is long

8/6/2019 Presentation Final New

16/25

Aden Khalid

8/6/2019 Presentation Final New

17/25

Political Govt. support Tax exempted

E conomical Loaning facilities No Depreciation costSocial No social barriersTe chnological Advance machinery is available

8/6/2019 Presentation Final New

18/25

8/6/2019 Presentation Final New

19/25

Adil Haider

8/6/2019 Presentation Final New

20/25

brandsincome(000)

nestle haleeb olpers others total

Less than103 1 1 0 5

10-15 2 0 5 1 8

15-20 2 2 1 1 6

20-35 4 3 2 1 10

50 or more 8 6 6 1 21

total 19 12 15 4 50

8/6/2019 Presentation Final New

21/25

Income (000)Price

50-55 56-60 61-65 66-70 70 ormore

Less than101 1 0 2 1

10-15 3 2 0 1 2

15-20 2 2 1 1 0

20-35 0 4 5 1 0

50 or more 0 9 6 5 1

total 6 18 12 10 4

8/6/2019 Presentation Final New

22/25

va ri ab l s va lu s

thickness .425

purity .528

freshness .376

hygienic .579

8/6/2019 Presentation Final New

23/25

8/6/2019 Presentation Final New

24/25

8/6/2019 Presentation Final New

25/25