July 29, 2009

TOEI ANIMATION

Presentation for FY2010.3 First Quarter

(April 2009-June 2009)

©ABC, Toei Animation

Every Sunday@8:30

on ABC&TV Asahi network

July 29, 2009

TOEI ANIMATION

FY2010.3 First Quarter Results

2005/3 2006/3 2007/3 2008/3 2009/3 2010/3FY Plan

Net Sales 16,646 21,561 20,153 21,148 21,718 17,700

Operating Income 2,242 3,858 3,307 2,726 3,123 1,400

Ordeinary Income 2,601 4,157 3,773 2,938 3,412 1,600

Net Income 1,553 2,428 3,672 1,685 492 1,000

Net Sales 16,010 20,487 19,417 20,247 20,943 16,800

Ordinary Income 2,105 3,542 3,180 2,356 2,784 1,300

co

nso

lid

ate

d

（Million Yen）

1-2

0

5,000

10,000

15,000

20,000

25,000

0

1,500

3,000

4,500

6,000

7,500

Income Net Sales

2009/3

1Q

2010/3

1Q

Net Sales 5,397 5,068

Operating Income 931 796

Ordeinary Income 1,128 910

Net Income 564 539

Net Sales 5,207 4,895

Ordinary Income 956 749

Consolid

ate

d

0

1,000

2,000

3,000

4,000

5,000

6,000

0

500

1,000

1,500

2,000

2,500

3,000Net Sales Income

Full Year 1st Quarter

non-

consolid

ate

d

non-

consolid

ate

d

July 29, 2009

TOEI ANIMATION

FY2009.3

1st Quarter

Results

FY2010.3

1st Quarter

Results

FY2010.3

Plan

5,397 5,068 17,700

2,235 2,884 9,000

Movies 32 341 ***

TVs 664 611 ***

DVDs 616 648 1,500

Overseas Film 644 1,013 2,400

Others 278 269 ***

2,360 1,391 5,500

Japan 1,771 1,115 3,500

Overseas 589 276 2,000

807 802 3,200

Sales of Goods 717 729 ***

Events 89 73 ***

4,169 3,788 13,300

1,234 1,290 4,400

6 10 -

Japan

Overseas

Intra-Company Sales

Net Sales

Film

Licensing

Others

（※）Forecasts for segments such as made-for-theater animations, TV animations, others, goods sales, and events are not disclosed.

（Million Yen）

©2009 Pretty Cure All Stars DX Movie Production Committee , Bird Studio, Shueisha, Fuji Television, Eiichiro Oda, ABC, 2009 NBGI, Yudetamago, 2009 KYORAKU SANGYO All Rights Reserved, Toei Animation

Segment Breakdown-Consolidated-※

2-1

July 29, 2009

TOEI ANIMATION

0

5,000

10,000

15,000

20,000

25,000

0

1,000

2,000

3,000

4,000

5,000

Decline in sales related to Pinball Machine

The launch of a full list of major DVD works

completed

Good result

due to

licensing

To Budget Attainment

Low birthrate and economic slowdown

Good result due

to DVD box set

sales & licensing

Consolidated Projection for FY 2010.3 Ending

（Million Yen）

2008/3 2008/3 2009/3 2009/3 2010/3

Plan Result Plan Result Plan

Net Sales 18,900 21,148 19,500 21,718 17,700

Operating Income 2,400 2,726 2,300 3,123 1,400

Ordinary Income 2,700 2,938 2,600 3,412 1,600

Net Income 1,600 1,685 1,500 492 1,000

Consolid

ate

d

2-2

Income Net Sales

July 29, 2009

TOEI ANIMATION

0

100

200

300

400

500

600

700

7160 57

48 50

813 14

12 13

7 189

10 3

0

20

40

60

80

100

Number

Transition to new media From excessive animation production to an appropriate market size

Number of TV animations broadcast

(30min. program)

0

200

400

600

800

1000

1200

1

1.2

1.4

1.6

1.8

Sales of Animation DVD Billion Yen

Trillion Yen

Market for

Character Merchandising Market for

Internet & mobile Internet video delivery

Rapid expansion of the Internet & mobile Internet Lack of overwhelming characters

Billion Yen

3-1

86 91

80 70 66

Regular broadcast

Satellite

UHF/local broadcast

Japanese Animation Overseas Animation

Blu-ray Disc

Mobile Internet Internet

2005.4 2006.4 2007.4 2008.4 2009.4

2004 2005 2007 2006

2005 2006 2008 2007

2005 2006 2007 2004

97.1

13.1

95.0

8.5

89.5

7.1

77.9

5.8 4.4

2008

Animation Market Conditions

Reference) Date of The Association of Japanese Animations, Japan Video Software Association [Market Data], Character Data Bank [CharaBiz Data 2009], Digital Content Association of Japan [Investigative research for market of the digital contents and conformation change of the contents industry

July 29, 2009

TOEI ANIMATION

Rejuvenation

of the

Library

TV Animation

for Children

Co-production

Theatrical

Animated

Film

Internet &

Mobile

Internet

3-2

Strategies for Further Growth

July 29, 2009

TOEI ANIMATION

Original

Theatrical Animation

(2D)

3DCG Theatrical Animation 3D Images for Movies

GeGeGe No Kitaro

-Yokai Japan Rally 3D- ©Keihin Kazoku Project, Purittu Matsumoto, SHUFUNOTOMO, 3 Daughters Project, Disney, Mizuki Production, Fuji Television, Toei Animation

Enhancing Production Capability

Flash

CG

３D image

4-1

・TV Animation

・Theatrical Animation

of TV Series

2D/for Children

Animation for Mobile Internet

July 29, 2009

TOEI ANIMATION

Enhancing Production Capability ②

To be premiered

on October 3, 2009

entertainment expectation by new screen technology

Digimon Adventure 3D Digimon Grand Prix! Digimon Savers 3D Digital World KIKI IPPATSU! GeGeGe no Kitaro Kitaro’s Ghost Train

screen all together

Original: Kikansha Yaemon (Locomotive Yaemon) story by Hiroyuki Agawa, pictures by Fuyuhiko Okabe (Iwanami Shoten)

The New ３Ｄ Animation

Digital 3D screen systems are spreading rapidly

※[The latest move and future prospective of Digital Cinema and 3D Cinema Business 2009] by Seed Planning, Inc. 4-2 ©2009 TOBIDASU! 3D TOEI ANIME MATSURI Production Committee

be expected in 2018※

600 theaters

16,700 theaters

as of July 2009

200 theaters

2,500 theaters World

Japan Japan

U.S.

Bursting out of the Screen! Toei Animation 3D anime Festival

July 29, 2009

TOEI ANIMATION

2005 2008Japanese movie(animation)

18,700 34,300

Japanese movie(live-action)

81,800 115,900

Foreign movie(animation & live-action)

116,400 79,000

RAINBOW-COLORED FIREFLIES: ～The Eternal Summer Vacat ion～

Other original projects are underway!

Producing an original full-length animated feature

6 theatrical animated films made more than one billion yen at the box office in 2008

To be released Pretty Cure All Stars DX released on March 2009

10th anniversary movie

ONE PIECE FILM Strong World

Turning TV Animations into Films

＜The advantages of movies＞ ・The market has room to grow ・We can advertise our brand (quality) as a production studio to the consumer public ・A concentration of various image technologies ・Box-office hits bring high profits

abr. Date of The Association of Japanese Animations

Fresh Pretty Cure the Movie! Secrets of the Toy Kingdom!?

Theatrical Animated Films

LA ROSE DE VERSAILLES

Box-office comparison (Million Yen)

Achieve record-setting box-office for the series:

1 billion yen!

２００９

To be premiered on October 31, 2009

5-1

To be premiered on December 12, 2009

©Riyoko Ikeda, Masayuki Kawaguchi, Alphapolis, 2009 Pretty Cure All Stars DX the Movie Production Committee, 2009 Fresh Pretty Cure the Movie Production Committee, Toei Animation

July 29, 2009

TOEI ANIMATION

©Eiichiro Oda, Shueisha, Fuji Television, Bird Studio, Kazuyoshi Iino, Fukuinkan Shoten, TV Asahi, Purittu Matsumoto, SHUFUNOTOMO, 3 Daughters Project, NHK Educational, ABC, Toei Animation

Jun.

avg. 1st wk 2nd wk 3rd wk

Dragon Ball Kai 9.4 10.7 10.4 10.3

One Piece 10.0 10.6 11.7 10.6

Asataro, the Onion Samurai 3.6 2.3 3.8 1.5

Jul.Household Rating(%)

Animation for Children

Rating Share Rating Share Rating Share Rating Share Rating Share Rating Share

June 2009 6.8 12.3 16.0 53.9 4.6 28.1 3.2 15.2 4.2 29.2 6.5 27.6

July 2009 5.8 10.8 14.4 48.7 4.0 26.2 2.8 12.5 4.8 30.3 4.7 18.5

ages 35-49

FFMMages 20-34ages 4-12

M/Fages 20-34 ages 35-49

Household

The top to the third place in May and the second to fourth place in June on

“Ranking of Girls Toy Sales”

Fresh Pretty Cure! Rating & Share

Asataro, the Onion Samurai expanded its coverage!

Merchandise in good demand!

“Dream 9” makes high rating!

My 3 Daughters LOTTERIA’s Kids Set

well receiving!

TOEI ANIMATION

Marie & Gali An original short animation, and 31 years of animations for NHK

Reference) Toy Journal editorial office [Ranking of Toy Sales]

Response to

the falling birthrate

associated audience

5-2

Collaboration! Sun. @9:00 Dragon Ball Kai & Sun. @9:30 One Piece

July 29, 2009

TOEI ANIMATION

The New Arrival in October

Original: In The Pool (In the swimming pool), Kuchu Buranko (Flying Trapeze), Chocho Senkyo (Mayoral Election) written by Hideo Okuda (Bungeishunju Ltd.)

Starts on Fuji Television’s “noitamiA” block et al. from October 2009

It was broadcasted in the same block in July 2007

and proved on major hit

The New TV Animation

lush innovative work

by Mononoke’s

director Kenji Nakamura

Our animation on Fuji Television “noitaminA” block

Jan.2006 Mar.2006 Oct.2009 Jul.2007 Sep.2007 Jan.2008 Mar.2008

Ayakashi -the Japanese classic horror

Mononoke

Hakaba Kitaro

Kuchu Buranko

They marked high-rating despite in a late-night block by lush animation.

6-1 ©Kuchu Buranko Production Committee, Mononoke Production Committee

The 131st

Naoki Prize

winners

Mononoke

July 29, 2009

TOEI ANIMATION

186 TV series, 196 Movies, More than 10,100 episodes!

Reruns, mobile Internet, VOD DVD & Blu-ray

Produce new content/

invest aggressively in new projects

Toei Robot Girls

HD-remastering for High definition

A wealth of content

HD-remastering Revitalization

New package media

Merchandise

©Takehiko Inoue, IT Planning, Bird Studio, Shueisha, Fuji Television, Yudetamago, PansonWorks, 2009 NBGI, Masami Kurumada, Toei Animation

Possessing the largest volume of content in Japan

and one of the largest volumes in the world

Rejuvenation of the Library①

Game & Toys

Profit through

content management

6-2

July 29, 2009

TOEI ANIMATION

Commencing broadcasting of the HD-remastered classic

DRAGON BALL Z, for high-definition terrestrial television to

acquire new fans and encourage a resurgence in popularity.

Rejuvenate the Library Again

DVD BOX

Dragon Ballstarts

Dragon Ball GT underway

86 87 88 89 90 91 92 93 94 95 96 97 98 99 01 02 03 04 05 06 07 08 09

Dragon Ball Z underway

CS broadcasting

Single DVD

Molibe Internet

Export of animated films

Expansion of overseas merchandise

17 Movies

Restart of Merchandising

Rerun on Fuji Television

Movies (rental VHS)

Movies (sell LD)

Movies (sell VHS)

In French theaters Full-scale in U.S. Hong Kong France Popularity

resurgent through

exposure and

marketing

effective for each

generation

Internet

©Bird Studio, Shueisha, Fuji Television, Toei Animation

START Revival! Reenlargement!!

Games introduced in the U.S.

7-1

Rejuvenation of the Library②

July 29, 2009

TOEI ANIMATION

a comprehensive portal to offer hit animations originating from

the Shonen Jump weekly magazine

©Keihin Kazoku Project, Bird Studio, Shueisha, Akira Toriyama, Masami Kurumada, Yudetamago, Mavelous Entertainment, Purittu Matsumoto, SHUFUNOTOMO, 3 Daughters Project, ABC, Buronson, Tetsuo Hara, NSP 1983, Toei Animation

Expansion of lineup

Internet & Mobile Internet

an animation distribution site boasting a number of title covering

people of all generations

・Now showing its manner CM at the theater

Shinjuku WALD9

・Tie-up with SHORT SHORTS FILM

FESTIVAL & ASIA 2009

・Appearing in ads of TOKIWA

Pharmaceutical Co., Ltd.

・Tie-up with other major companies

Flash Animation for Mobile

TOEI ANIMATION

Launched distribution

for acTVila Video on

July 3, 2009

7-2

Results of Internet & Mobile Internet

of Toei Animation

Million Yen 1,000

500

0

2006.3 2007.3 2008.3 2009.3

July 29, 2009

TOEI ANIMATION

Toei Animation Co., Ltd

(Tokyo)

TOEI ANIMATION

EUROPE S.A.S.

Respond quickly and flexibly to the rapid changes taking place around the world

Became a 100% subsidiary on December 2008

Co-production

TOEI ANIMATION

ENTERPRISES LIMITED

TOEI ANIMATION

INCORPORATED

TOEI ANIMATION

PHILS., INC.

TOEI ANIMATION

SHANGHAI REP.

Overseas video delivery via the internet

Market

&

Consumer

・Digitalization has shortened the

lead time for transmitting works

and information to markets and

consumers worldwide

・We can distribute directly to

consumers (business for the global

market)

©2006 Cartoon Network, Aniplex & TV Tokyo, KBS,.DONGSEO UNIV,.ICONIX, JM ANIM, Disney, Toei Animation

(Philippines)

(Shanghai)

(France)

(America)

(Hong Kong)

Overseas Business

8-1

・Production of titles for worldwide distribution.

・Step up collaboration with overseas media (networks).

Plans are currently underway for four projects.

July 29, 2009

TOEI ANIMATION

Dragon Ball Kai BOX1 (Blu-ray Disc)

GALAXY EXPRESS 999 THE MOVIE Blu-ray Disc Box

A comic starting from the Web

starts this summer

Blu-ray Disc Original Character

Create a limited-time shop

selling character good in

collaboration with

PansonWorks in each place.

Web Comic

Launching initial titles for the expanding Blu-ray

Dixc market from 2009

Toei Robot Girls A project in which we refine animation robot characters in an innovative way and make buried masterpieces known to the public. We are starting it as a four-frame cartoon.

©Leiji Matsumoto, Bird Studio,Shueisha, Fuji Television, PansonWorks, Nogyo Musume! Project, Toei Animation

New Initiatives in 2009

September 9, 2009 on-sale

@NAHA OPA

August 1 to September 23, 2009

@ecute SHINAGAWA

August 3 to August 16, 2009

8-2 cartoon：Daisuke Shinkubo

October 23, 2009 on-sale

Nogyo Musume!

July 29, 2009

TOEI ANIMATION

Billion Yen

Trends in Market for animation

from 1975

Reference) Dentsu Communication Institute Inc. [A Research for Information and Media Society 2009], Data of Media Development Research Institute Inc.

Production of animated theatrical films

Production of

TV animation

Production of TV animation related character business

Progress by Toei Animation

Established in 1956

9-1

Respond

quickly and

flexibly to the

new media age,

by enhancing

production and

development

ability

(The extent of animation market above: Movie, TV, Video Soft, and Internet Delivery)

46120

261

1069

1611 1588 1637 16511519

1593

1860

21352257

2415

1903

2339 2302

0

500

1000

1500

2000

2500

3000

55 60 65 70 75 80 85 90 95 96 97 98 99 00 01 02 03 04 05 06 07 08 09

As a Leader in the Animation Industry

July 29, 2009

TOEI ANIMATION

One Piece Every Sunday @9:30 on Fuji

Television et al.

Asataro, the Onion Samurai Every Sunday @6:30 on TV Asahi et al.

My 3 Daughters Every Tuesday @17:30on

TV TOkyo network

Dragon Ball Kai Every Sunday @9:00 on Fuji

Television network

Marie & Gali within Suiensa

Every Tuesday @19:25 on NHK Educational Channel

©Kazuyoshi Iino, Fukuinkan Shoten, TV Asahi, ABC, Bird Studio, Shueisha, Fuji Television, Eiichiro Oda, Purittu Matsumoto, SHUFUNOTOMO, 3 Daughters Project, NHK Educational, Kuchuburanko Production Committee, Toei Animation

Fresh Pretty Cure! Every Sunday @8:30

on ABC & TV Asahi network

TV Lineup

Kuchu Buranko on Fuji Television “noitaminA”

et al. from October 2009

9-2