presentation for investors (march 2013)

Page of 12 | www.rizzoma.com 1

Content that keeps working

Here you have a document and discussion that ends up in more and more structure, because Rizzoma organizes it on the go.

”“

Gunnar Cedersund, Scientific Director at Linköping University, Rizzoma customer


Communication is the primary need of business conductLinear communication Contextual communication

All existing tools display messages in a linear way:• Ideas are fragmented

• NO bird’s-eye view


See how chat become a structured document

Answer in context is more natural Overview document structure


Competitors

Commentanywhere

Activitystream

Drag&dropand easy structuring

Mobile version

Rich content: Gadgets,@mentions, charts

Yammer

Jive

Google Docs

Box.net

Rizzoma

No

No

Poor No

Poor

Poor

Poor

No

No

NoNo

No

No

No

Valuation

$1.2b

$0.6b

~ $1b

$1.2b

Your guess


• 38 min avg. time on site

• 40000 users

18% DAU/MAU•

February 142 users5 min on site

April

June

August

OctoberDecember

February

Our community grows with the average user time on service

Traction since the launch in Feb 2012 shows:

• The number of users is increasing;

• The duration of single visit grows. Users shift to Rizzoma for task execution.


Target Audience to Expand

Focus: information management teams, usually 3 to 20 members, the knowledge workers. It’s a very large and diffused audience.

US segment is $23.5 billion in 2011 according to WSJ

Key segments for near-term product development:• Enterprise• Web design• Research and consulting • Game development• IT startups


We follow bottom-up customer acquisition strategy

ReferralRetention

40 000 users

10% of acquired users stay with us.

1 active user adds 3 new users

Main channels:

Integration: Dropbox, Google Apps, iCloud, Confluence, WordPress and other tools popu-lar among target teams.

Strong connections with social networks, email and chats i.e Skype.

Market Places: Apple stores, Google Stores, Atlassian, Jive, Wrike etc. At the moment we have 10 registrations per day on Chrome Store

Marketing campains in tech universities


Casual Collaboration

Free

Feature Store

from $0,3 per feature*

High Secure Collaboration

$3 per user/month

Enterprise

Custom price

*Half profit get developers.

Groups operating just

from time to time i.e. friends

and other non-commercial groups.

Included features: email

and Facebook deep integration,

mentions, mobile version.

Unlimited users.

Thousands OpenSocial Gadgets

the same as in Confluence, Gmail,

Jive work

Integrations i.e. Dropbox,

GoogleApps, iCloud.

Custom settings like upload space,

in-text tasks, exports.

Charge for one feature.

Some features are free.

Group management settings.

Preset features from store:

task management, realtime backup,

advanced security,

10Gb file storage per user,

integrations.

Additional features development

provided by request.

Monetization


RoadMap

Winter 2012-2013• OpenSocial APi

Spring 2013• Group Management

Summer 2013• Native iPhone and Android app• Offline app (access without internet connection)

Fall 2013• Server-in-a-box


Funding requirements

We are looking for $1M

Current burn rate: $42K per month. Will reach up to $100K burn rate in case we keep up with the appointed road map.

We are going to spend 200k for customer acquisition:

• $50k for advertisements in Google and Facebook• $50k for landing pages and store pages development• $100k for direct sales and integrations in universities and opinion leader teams


Email was invented 40 years ago

There are 90 billion business emails that people send and receive every day. Such a mess!

The day when people dramatically change the way they communicate is drawing near. The day when collaboration will become the true collective mind.

[email protected]


The team behind RizzomaThe project employs 17 people: 8 developers, 3 designers and 6 marketing people: managers, analysts and writers.

Anton Paramonov, CTOWorks in development and implementation of servers, desktop and web applications since 2000. Expert in informational architecture.

Ilya Nazarov, Senior Web DeveloperNode.js and CouchDB expert. Works in web development since 2003.

Anton Khristolyubov, UX designerWorks in web design since 2004.

Vladimir Kobzev, CMOPromotion, Market analysis, 8-year experience.

presentation for investors (march 2013)

Investor Relations