presentation for rb
DESCRIPTION
TRANSCRIPT
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Reckitt BenckiserMobility Strategies for
FMCG brands
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Persistent Interaction
Here’s an idea:
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Top 3 Features1.User Generated Content2.Product Catalog 3.Product Interaction
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Tide’s Stain BrainMobile extension of stain solutions on the Web
Stain Solutions + Feedback + Ask Experts + Gather advice from the community
Increase Brand Influence
Authority in Stain Removal
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Mobile extension of stain solutions on the Web
Stain Solutions + Feedback + Ask Experts + Gather advice from the community
Increase Brand Influence
Authority in Stain Removal
Tide’s Stain Brain
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To promote limited edition Yellow and Green Citrus Twist Flavours
Share Virtual Tic Tacs
Global Ranking System
Tic Tac’s Shake & Share
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Tic Tac’s Shake & Share
Part of a fully integrated digital campaign
Website Game-based Competition + Online Banner Ads + iPhone App
1.3 Million Downloads
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Red Bull’sAugmented Racing
High Product Integration
Design your own tracks with Augmented Reality
Challenge Friends
Increased Sales
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High Product Integration
Design your own tracks with Augmented Reality
Challenge Friends
Increased Sales
Red Bull’sAugmented Racing
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Rich Mobile Ads
Mobility Strategies for FMCG brands
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70% consumers prefer rich media ads
136% increase in click through rate
500% more engagement time
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‘Bring soup to “front-of-mind”’- John Faulkner, Director of Brand
Comms
Raise awareness of what is new and relevant with Cambell’s condensed
soups
Coupons
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Information Based iAd
Recipes
Nutritional Information
Games
Link to Campbell’s Kitchen App
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Information Based iAd
Recipes
Nutritional Information
Games
Link to Campbell’s Kitchen App
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Information Based iAd
Recipes
Nutritional Information
Games
Link to Campbell’s Kitchen App
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Campbell’s iAd was more effective than TV ads
More than twice as memorableat 4% of the cost
- Neisen with Apple & Campell’s
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Game based iAd
Watch how-to videos
Discover Products
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Game based iAd
Watch how-to videos
Discover Products
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Game based iAd
Watch how-to videos
Discover Products
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Game based iAd
Watch how-to videos
Discover Products
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Game based iAd
Watch how-to videos
Discover Products
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Game based iAd
Watch how-to videos
Discover Products
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What’s next?
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User GeneratedContent
Product Interaction
Rich Media Mobile Ads
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Balance
Push MarketingUsefulness
Brands care about number of downloads; Users care about good content, and are willing to pay for
excellent utility apps
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Sharing a Voice66 Million US Adults will share advice on products and
services with others, and 27 million adults will wield influence using social media
- eMarketer
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Full-service Consultancy
Con
cept
Cre
ate
Mea
sure
Mobilityobjective
Marketing(Outbound)
Enterprise (Internal)
Rich Media ADs
Native APPs
Mobile/Web APPs
AD Networks
APP Stores
KPI Based
Stra
tegy
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Period Tracker AppBrief: • Promote Sanitary Pads
The 2359 Solution:‣ Period Tracker‣ Period Calendar‣ Reminders & Tips‣ Products Information
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Period Tracker AppBrief: • Promote Sanitary Pads
The 2359 Solution:‣ Period Tracker‣ Period Calendar‣ Reminders & Tips‣ Products Information
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Period Tracker AppBrief: • Promote Sanitary Pads
The 2359 Solution:‣ Period Tracker‣ Period Calendar‣ Reminders & Tips‣ Products Information
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Brief: • SMS Campaign for lead
generation and brand awareness
The 2359 Solution:‣ TV Commercial quiz‣ Submission form for lead
generation
London Weight Managment
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Brief: • SMS Campaign for lead
generation and brand awareness
The 2359 Solution:‣ TV Commercial quiz‣ Submission form for lead
generation
London Weight Managment
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Brief: • SMS Campaign for lead
generation and brand awareness
The 2359 Solution:‣ Match & Win Game‣ Quiz Submission form for
lead gen
New York Skin Solutions
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Brief: • SMS Campaign for lead
generation and brand awareness
The 2359 Solution:‣ Match & Win Game‣ Quiz Submission form for
lead gen
New York Skin Solutions
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Brief: • Promote the new Schick
Hydro line of razors and gels
The 2359 Solution:‣ Deliver the Hydro Splash‣ 3D rotation models of
razors‣ Product Description &
Animation‣ Promotional coupons
Schick Hydro
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Brief: • Promote the new Schick
Hydro line of razors and gels
The 2359 Solution:‣ Deliver the Hydro Splash‣ 3D rotation models of
razors‣ Product Description &
Animation‣ Promotional coupons
Schick Hydro
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Brief: • SMS Campaign to promote
the new Schick Hydro line of razors and gels
The 2359 Solution:‣ Deliver the Hydro Splash‣ 3D rotation models of
razors‣ Product Description &
Animation‣ Promotion coupons
Schick Hydro
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Brief: • Promote the new HTC
Incredible S
The 2359 Solution:‣ In-banner interactivity‣ Intuitive gesture-based
navigation
Feature-packed rich media experience
HTC Desire S
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Rich Media AdsWe have worked with established advertisers and marketers to create cross-platform marketing and outreach solutions for mobile devices.
Click on images to view our showreel.
HTC Desire SHTC
Spring/Summer 2011 CollectionBurberry
HTC FlyerHTC
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The 2359 Advantage
a track record of success
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Why 2359?• Dedicated teams of veteran
engineers to deliver the project timely
• Expertise in large-scale roll-out of Apps ensures smooth deployment with full control over security
• Experienced UI/UX designs coupled with professional User Acceptance Test to ensure optimized user experience
• Rich media content management know-how
Flexible. Reliable. Innovative.
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