Ride-KingBy Stephanie Kilroy, Paula Kozak, Marcus

Choi, Joon-Yong Kim, and Nishu Jani

Why Does TU Need Ride-King?

● Limited Transportation at Temple

● Poor Alternatives● Doesn’t Cater to

the University Population

Name: Rachel Lindsey Age: 22 yrsOccupation: College Student (Temple U) / part-time internship at Verizon Location: Philadelphia Marital Status: Single

Our Business Model● Problem

o Safetyo Costo Reliability

● Solutiono Temple Partnership o Demand Sensing Algorithm

● Unique Value Propositiono Constrain Supply & Demando Insured through our University

Implementation Plan● Revenueo $9 avg/rideo 1000 rides/wk 1st year

● Salarieso Drivers earn 75%

● Hostingo Amazon Web Services

● Developmento One time costo Upgrades over 3 yrs

● Expansion in Year 2 and Year 3 to Drexel/Penn

Financial ProformaYear 1 Year 2 Year 3

Gross Income

Revenue 468 720 900

Advertising Revenue

176 439 766

Expenses

Salaries 371 560 695

Development 83

Net Income 131 522 870 in $1,000’s

● Net Income grows800% in 2 years

● Operations are lean● Advertising is key

Competitive Analysis

● Ride-King leads its competitors when it comes to the combination of cost, safety, and reliability

● Unique to Ride-King is the University Event Calendar and Invite friend feature

Systems Thinking ● Complying with Regulations● University Owned and Student

Operated● The University Ecosystem● Partnerships