GOAL

Impactful conversations

Brand ambassadorscommunityVlerick = family

GOAL

Leads to:top of mind awarenessclaiming the right positioningmaster applications

ensure that Vlerick is talked

about

2-way communication

and involvedness

analyze all talk about Vlerick

TARGET GROUP

Primary:Potential master students

Secondary:all stakeholders

BRAND

Leadership

Enterpreneurship

Networking

Innovation

Tripple A

KEY MESSAGE

Great social experience, resulting in a valuable network

Great educational level

Play hard, work hard

Business focus

PEOPLE

Current studentsExecutives

Recent graduatesProfessors

Guest speakersAlumni

PartnersEmployees

TOUCHPOINTS

Offline

job fairstraditional mediaon campus

TOUCHPOINTS

Online

CONTENT

Vlerick Masterclass

unite current and potential students during a weekend of Vlerick

indulge in to the Vlerick way of life

media: Facebook, Twitter, website, WOM

CONTENT

The EGG

media: Twitter, Facebook, Vlerick website, EGG website, Foursquare

concept:

CONTENT

=> Ambassador of the day

experiences of students to trigger reactions from other studentsone movie a day

Media: Facebook, Twitter, Foursquare and Youtube

CONTENT

=> Virtual world

direct mail campaign2nd life basedvirtual walk through buildings, classrooms asking questions, movies

Media: facebook, twitter, website, foursquare

CONTENT

=> The Vlerick Social Network

social network connecting the Alumni network

media: separate website network, linked to all

other online media

Page active participation

Masterclass announcements

Ambassador of the day videos

A virtual world

The EGG

Account active participation

Masterclass announcements

Ambassador of the day videos

A virtual world

The EGG

Intuitive, well managed website

Active participation on all forums where Vlerick is discussed (avoid wrong information)

Ambassador of the day videos

Informational videos

Examples of classes

Content from students

…

Virtual presence on Foursquare and other location based social media

Give the mayor of Vlerick a scarf

The EGG campaign on location based social media

ROI

Increased number of applicant students

Increase of unique visitors on the Vlerick website and Vlerick management platform

Increase in brand awareness (pre/post test)

More and positive talk about Vlerick online (measurable through InSites research)

Q & A