presentation harrods vs selfridges

7/21/2019 Presentation Harrods Vs Selfridges

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Group Member

• Mawrah Ahmed

• Keenjhar Khoso

• Neha Khan

• Kailash Ahuja

• Taimoor Memon

• Anju Datwani

• Fariya Alvi

• Zoya Khanji



The Harrods motto is Omnia Omnibus Ubique

– 'everything for everybody, everywhere'.



Selfridges, also known as Selfridge & Co., is a

chain of high end department stores in the

United Kingdom. It was founded by Harry

Gordon Selfridge.

The flagship store on London's Oxford Street is

the second largest shop in the UK (after

Harrods) and opened 15 March 1909.

In 1917, the managing directors of Harrods and

Selfridges made a bet as to which store would

make more profits. Gordon Selfridge lost. His

gift of a silver replica of Harrods still has pride

of place on our Lower Ground Floor.

http://en.wikipedia.org/wiki/Selfridges,_Oxford_Street

http://en.wikipedia.org/wiki/London

http://en.wikipedia.org/wiki/Oxford_Street


http://en.wikipedia.org/wiki/Harrods

http://en.wikipedia.org/wiki/Harrods



http://en.wikipedia.org/wiki/London





Harrods is considered a glamorous shopping place. Though

nearly everything is available at Harrods but the target market

segment that Harrods focuses on is the upper class.

Harrods focuses on Acheivers and Believers

mostly and somehow fullfillers aswell.

People visiting Harrods may belong to any age

group but majority of them belong to thesocial class A and expect a service that is up to

the mark

Consumers expect that the product available at Harrods

would belong to the highest of the qualities available.



Harrods have recently focused on the

‘experiencers’ by introducing a whole

new concept of branding for youth.

Harrods is also focusing on Chinese Consumers because

of increasing per capita income of chinese people.

Harrods welcome all type of

consumers including

believers,acheivers and fullfillers.

Harrods provide a whole shopping

experience which can be attractive to

believers.

High prices products attract the

believers.

Bars and entertainment areas attract the

Experiencers



Selfridges is more focused towards

entertainment as it has 15 bars, cafes and

restaurants inside the area.

Focuses more on Fullfillers as its

prices are a bit lower then

Harrods but the product is of

same quality.

Sophisticated environment

makes it attractive to

fullfillers.

People actually go there for

shopping as compared to

Harrods which is itself a

tourist spot.

Great architectural store

attract fullfillers who are

fond of art.Non costly brands such as

Warehouse attract

acheivers as well.

presentation harrods vs selfridges

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