presentation- indian pipe industry

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Page 1: Presentation- Indian Pipe Industry

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DeliveringSuccess@Profit

Page 2: Presentation- Indian Pipe Industry

Relating Extending Actualizing and Profiting

Indian Pipe Industry-An Outlook

PVC Pipes

Steel Pipes

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Special Insight- ‘PVC Pipes’

Strategic & Management Consultants

Page 3: Presentation- Indian Pipe Industry

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Overview on Indian Pipe Industry

The Indian Pipe Industry is among the top three manufacturing hubs after Japan and Europe.

The penetration level of pipelines in oil & gas transportation is low at 32% in India as compared to 59% in USA and 79% globally. However lower penetration levels represent the huge scope for growth for the pipe industry.

The industry is highly Raw Material (RM) intensive with the RM cost accounting for more than 70% of the total cost for steel and PVC pipe companies.

These companies depend heavily on imports and hence many companies have integrated backward to reduce dependency on imports and price volatility.

Freight cost is another key cost component due to higher imports and exports. With the fall in commodity prices and Baltic Dry Index pipe companies will be benefited in the coming quarters.

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Page 4: Presentation- Indian Pipe Industry

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Indian companies produce a wide range of steel, cement and PVC pipes which are used in various critical and non-critical applications.

With the low cost quality products and various certifications, Indian companies have augmented their export sales over the last three to four years.

A positive trend is expected in the Indian pipe industry to continue in the next 3-5 years on the back of high oil and gas discoveries worldwide, increased efforts by the Government of India (GoI) on infrastructure development for laying pipelines for oil & gas transport, replacement demand from US and European countries, water & sewage transport and irrigation facilities.

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Page 5: Presentation- Indian Pipe Industry

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Key Findings

The GoI* increased the annual budget allocation under the Rajiv Gandhi Drinking Water Mission from Rs.65 bn to Rs.73 bn in the Union Budget 2008-09.

For the XIth Five Year Plan, the GoI is aiming to add 11 mn hectares of irrigational facilities, entailing an investment of Rs.1,580 bn.

The GoI in its efforts to reduce crude imports has formulated the New Exploration Licensing Policy for exploration and production of oil & gas. The GoI has awarded 165 blocks till date and the number is set to increase to 245 by 2008.

Private players like Reliance Industries Limited (RIL), Cairn etc have shown interest in setting up pipe infrastructure for oil & gas transport. National gas grid will also be set up requiring an investment of Rs.210 bn.

City gas pipe is currently available in 10 cities and the coverage is expected to grow to 100 cities in the next five years, entailing an investment of Rs.250-300 bn.

In addition to the above, the replacement demand from USA and European countries, having a vast pipeline infrastructure, will be huge.

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* GoI: Government of India

Page 6: Presentation- Indian Pipe Industry

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Classification of Pipes

Types of Pipes

PVC Pipes

uPVC

RPVC

CPVC

PPR

HDPE

SWR

Hose

Composite

Casing pipes

Steel Pipes

Seamless & ERW

Galvanized Pipes

Carbon Steel Pipes

SAW

Drill Pipes

Corrugated Steel

Pipes

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Page 7: Presentation- Indian Pipe Industry

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Plastic Pipe Overview

Pipes Full Form Features Applicatiouns

uPVC-ASTM* Unplasticized Poly Vinyl Chloride

Long Life, Light Weight, Non Corrosive, Leak Proof Joints, Cost Effective, Termite proof and UV resistant, Odourless and hygienic

Agriculture/Irrigation, Building Construction, Portable Water Supply

RPVC Rigid Poly Vinyl Chloride Strong & durable, Resistant to rust, UV radiation & most of the chemical actions

Portable water supply, Disposal of chemical effluent & waste Acid & slurries transportation, Salt water handling

CPVC Chlorinated Poly Vinyl Chloride Environmentally friendly, Provide long service life, Easy to install and handle, Corrosion resistant. Cost effective.

Hot and cold water distribution, chemical

PPR Polypropylene Pipe Excellent chemical resistance, resistant to sulfur-bearing compounds, lightweight, good tensile strength & saltwater resistance

Hot and cold water supplying pipes, Sanitary lines, Water purifying plants, Agriculture ,Radiator heating pipes, Under floor heating pipes

HDPE High Density Polyethylene. Suitable for Process Water, corrosion and abrasion resistant

Storm Sewers, Highway DrainageCulverts, Recharge Systems

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*ASTM (American Society for Testing of Materials) standards.

Page 8: Presentation- Indian Pipe Industry

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Pipes Full Form Features ApplicationsSWR Soil, Waste & Rain Water Cost Effective, Light Weight, Minimum

transportation & installation costs areDrainage system, chemical plants, power plants drains, Sanitation purposes

Hose Strong and Durable Better Flow Characteristic Resistant to Chemical reaction, Bacterial growth, Corrosion, Rusting

Suction Pipes: Widely used with electrical mono block and oil or diesel engines.Garden Pipes: For water and oil distribution purpose in industrial, domestic and irrigation purpose

Composite Poly Ethylene Composite Pipes

Excellent Corrosion ResistanceLight Weight and StrongPermeation BarrierEase of Handling and InstallingClean and SafeCost EfficiencyHigh Chemical ResistanceLower ConductivityStrength Remains Same After BendingEasy DetectionLow Expansion and ContractionGood Flexibility

Extremely suitable for civil and industrial cold & hot water systems

Casing pipes

Strong and Durable Light weight Low Frictional Loss Resistant to Chemical reaction, Bacterial growth, Corrosion, Rusting Better Flow Characteristic Economical

Tube well and pump casingsDomestic wellsIndustrial wells & minesAgricultural: Irrigation wells

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Page 9: Presentation- Indian Pipe Industry

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Plastic Industry- A review

India ranks 8th in the world in total plastic consumption.

Its gaining notable importance in different spheres of activity and the per capita consumption is increasing at a fast pace.

Continuous advancements in polymer technology, processing machineries, expertise, and cost effective manufacturing is fast replacing the typical materials in different segments with plastics.

Share of India's plastic products industry is about 0.5% of India's GDP.

The export of plastic products also yields about 1% of the country's exports.

The sector has a large presence of small scale companies in the industry, which account for more than 50% turnover of the industry and provides employment to an estimate of about 0.4 million people in the country.

Approximately Rs 100 billion are invested in the form of fixed assets in the plastic processing industry.

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Page 10: Presentation- Indian Pipe Industry

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Top 10 trading partners for Indian plastic industry

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Page 11: Presentation- Indian Pipe Industry

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Key Players

Key Players

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Page 12: Presentation- Indian Pipe Industry

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*Statistics of Plastics Industries in India

Major Raw Material Producers 15 Nos

Processing Units 25,000 Nos.

Turnover (Processing Industry) Rs.85,000 Crores

Capital Asset (Polymer Industry) Rs.55,000 Crores

Raw Material Produced approx 5.3 MMT**

Raw Material Consumed approx 5.1 MMT

Employed Direct/Indirect 3.3 Million

Export Value approx US $ 1.90 Billion

Revenue to Government approx. Rs.7300 Crores

Current Status

By 2011-2012

Demand Potential 12.5 MMT

Additional Employment 4.0 Million

Investment Potential Rs.84,000 Crores

*Source :http://cipet.gov.in/plastics_statics.html **MMT: Million Metric Tonnes

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Page 13: Presentation- Indian Pipe Industry

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VISION 2015 – Indian Plastics Industry

*Source:http://www.capitalmarket.com

*Role Plastics can play in Indian Economy

2005 2015

Consumption of Polymers @ 15% CAGR

4.7 Million Tonnes 18.9 Million tonnes

Turnover of plastics Industries Rs. 35,000 crores Rs.1,33,245 crores

Employment In Plastic Industry 2.5 Million 9.5 Million

Export of Plastic Products @ 30% CAGR

US$ 1900 Millions US $ 10215 Millions

Contribution of Polymers and Plastic Products to the Exchequer

Rs. 6200 Crores Rs. 15990 Crores

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Page 14: Presentation- Indian Pipe Industry

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About Reap Beyond

REAP BEYOND is a boutique firm offering strategic & management consulting

services.

We assist businesses to better define their scope of work, formulate and execute

successful

business strategies by working closely with companies to help them identify and

understand

the risks and opportunities, to plan ahead and to design & manage solutions which

increase

sales and productivity in turn enabling the company to increase and sustain its profit.

Reap Beyond has been in operations since 2005 with a gross turnover of US $ 1.25

Million in FY 08-09.

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Strategic & Management Consultants

Page 15: Presentation- Indian Pipe Industry

Manufacturing

Retail

Food and Agriculture

Pharma and Healthcare

FMCG

Reap Beyond Services

Strategy and Planning

Marketing and Sales

Brand Strategy

Operations

India Entry Services

People Advantage

New Product development &

Innovation

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ServicesServices

By Business TermsBy Business Terms By VerticalsBy Verticals

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Strategic & Management Consultants

Page 16: Presentation- Indian Pipe Industry

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Services Provided in Pipe Sector

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Strategic Advisory Services

Strategic Advisory Services

Business Research

Organization Strategy

Marketing & Sales Strategy

Branding & PR Strategy

Customer Relationship Management

Employee Evaluation Programs

Price Evaluation & Strategy

Existing Distributor, dealer & retailer performance research

Competitor Market Research

Pricing evaluation & Comparison

Customer Satisfaction

Locating new distributor and dealer

Brand Equity awareness Research

Positioning research

Analytical Reports

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Page 18: Presentation- Indian Pipe Industry

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Implementation Services

Distributor /Dealer, Vendor Management

Primary Market & Business research

Marketing Strategy & Implementation

Pricing strategy and comparison

Interim Operations

Financial due diligence of vendors

Assistance in Hiring of Top Level Management

Implementation Services

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Page 19: Presentation- Indian Pipe Industry

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Marketing Audit

Strategic & Management Consultants

A marketing audit is a - comprehensive, systematic, independent, and periodic examination of an organization’s or business unit’s marketing environment, objectives, strategies, and activities with a view to identifying problem areas (and opportunities) and recommending a plan of action to improve the organization’s marketing performance.

The Marketing audit involves the following broad tasks:

Understanding your Marketing and sales Goals

Gathering Marketing Information across your value chain

In depth Interviews of employees, vendors and customers

Analyze brand awareness and advertising revenues

Reports

Page 20: Presentation- Indian Pipe Industry

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Marketing Audit: Plan of Action

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A full quantitative analysis of your current marketing activity

Page 21: Presentation- Indian Pipe Industry

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Marketing Audit : Services

Market, Product & Service Assessment

Sales Autopsies and Opportunities

Evaluating Distribution Channels

Marketing Audit

Market Segmentation & Planning

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Competitor Analysis

Buyer/ User Values

Public Relation & Publicity

Business Research

Customer Satisfaction Measurement

Benchmarking

Advertising & Branding Process Review

Page 22: Presentation- Indian Pipe Industry

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Marketing Audit: Advantages

Strategic & Management Consultants

In depth view of the marketing activities

Revealing various drawbacks, thus leading to efficiency

Helps to lay down an improved marketing plan Refine business practices and improve its productivity and profitability Marketing audit helps top management to decide that polices tabled and approved by them areBeing followed and the desired result is being obtained

Baseline for performance measurements

Provides Effective business planning to maximize positive external perception and demand generation A marketing audit can often lead to strategic marketing policy change. 

Page 23: Presentation- Indian Pipe Industry

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Chemplast Sanmar’s Rs 600 cr PVC plant goes on stream

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Strategic & Management Consultants

Supreme Industries (SIL), one of India’s largest plastic products makers, looks a good bet for long-term investors.

China renews PVC antidumping measures

Government's infra push lifts PVC pricesPVC has risen to Rs 36,500 per tonne from Rs 28,000 at the end of the last year. The price rise can be attributed to the demand inelasticity for PVC in the light of its widespread usage in water supply pipes across India.

Sectorial Synopsis

Page 24: Presentation- Indian Pipe Industry

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Regd. & Corporate Office:

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Floor

Netaji Subash Place, Ring Road

New Delhi – 110034

Switchboard: +91 11 4708 6987, 4709

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