presentation nmdl qi wu
TRANSCRIPT
Qi(Yoyo) Wu
“Not Fancy”Digital Marketing Strategy
Your Logo
Target Audience
Compete with “Fancy” Apple
Young generation from age 15 to 35✓
”Not Fancy”:• Modest Appearance• User-Friendly System• Economic, Professional and Durable
Big Idea
Tools & Tactics
•Google Adwords
Internet Marketing
Social Media
• Two Apps• Mobile Ads
Mobile Strategy
• Facebook• Twitter• Pinterest
• Number of Followers on Social Media
• Clicks on Google Adwords• Mobile App Downloads• ROI
KPI: Key Performance
Indicator
Social Media
1 Performance of Dell
New updates in the electrics industry
3 Photos about Dell’s products
Goal:• Increase the number of
followers on social media
• Create brand awareness• Increase the influence of
the brand in the industry
2
Internet Marketing
Goal:• Attract students,
young adults• More clicks on
Google Adwords
Holidays &
Seasons
Google Adwords
• Official Dell App• App-version Industry
Newspaper
• Games• News Apps• Customization
Mobile Strategy
Mobile Ads
Apps
Budget
SUMMARY
ROI & Sales
Increase Brand
Awareness.
Practical & Professional Brand Image
“Not Fancy”
Campaign