presentation on afroze textiles
TRANSCRIPT
Presented By:
LAYOUT• Introduction• Vision, Mission, Objectives, Aims• Product Line• Machines & Plants• Bed & Bath• Production Capacity & Export Analysis• Marketing Strategies• Competitors• SWOT Analysis• Diversification• STP• Marketing Research
INTRODUCTION
• Established in 1973 as sole proprietorship• 1976 as partnership• 1982 as a Private Limited Company• Manufactures and Exports men’s, ladies and kids wear• They are the main exporters to Wal-Mart (60%), Sears (20%)
and Others (20%)• Main units are Towels, Bedding and Garments• The processes they undergo are spinning, weaving, dyeing,
bleaching, mercerizing, curing and finishing
VISION
To provide quality products to customers and explore new markets to promote/expand sales of the company through good governance and foster a sound and dynamic team, so as to achieve optimum prices of products of the company for sustainable and equitable growth and prosperity of the company.
MISSION
To sustain as a market leader and premier manufacturer of home textile quality products with a firm commitment to provide better workplace environment to workers and to company with EMS standards.
OBJECTIVES
• Maximizing Profits• Enhancing and Innovating • Sharing active role in the growth of National
Economy• Increasing market penetration in Global markets• Dominate export sales volume• Investing in yarn production
AIMS
• Improving Pakistan’s export performance
• Product acceptance into key markets
• Efficient use of raw materials
• Value added products
• New development in weaving and processing sector to get better quality and higher productivity.
PRODUCT LINE• Terry towels • Kitchen linen• Aprons• Curtains• Comforters• Quilt covers• Bed in a bag• Hand towel• Bath robe• Duvet covers• Knitted bed sheets• Knitted garments
MACHINES & PLANTS• Osthof singeing and desizing machine• Kuester continuous mercerizing machine• Beta calendaring machine• Mac systems• CST ink jet graving• Compaction machine• Soft set machine• Computerized comforter quilting machine• Waste water treatment plant• Wadding machine
BED & BATH
• Established in 1999 in Karachi
• Has 14 branches nationwide including Karachi, Hyderabad, Lahore, Sialkot, Faisalabad, Islamabad
• Leader in exclusive, high quality, modern designs and good service
PRODUCTION CAPACITY
• Towels- 150,000 lbs. Per day• Quilt covers- 10,000 sets per day• Bed spreads- 1,000 sets per day• Shower curtains- 6,000 pieces per day• Aprons- 6,000 per day• Table covers- 8,000 pieces per day• Bed sets- 15,000 sets per day• Comforters- 8,000 sets per day• Lined curtains- 3,000 pairs per day• Kitchen towels- 60,000 pieces per day• Jersey bed sets- 12,000 sets per day
EXPORT ANALYSIS
• 1998-1999 $62 million 2003-2004 $100 million• 1999-2000 $70 million 2004 -200 $125 million• 2000-2001 $72 million 2006-2007 $135 million• 2001-2002 $75 million 2007-2008 $150 million• 2002-2003 $85 million 2008-2009 $155 million
MARKETING STRATEGIES
COST LEADERSHIP• Offer relatively standardized products (towels,
garments and bedding items)• Provide customers with prices less than those of
competitor goods• Minimum level of differentiation ( quality)• Scope of business activities is broader
PLC
Maturity stage: • Competition with similar goods• Objective is to defend market share with maximum
profits
COMPETITORS
• AL KARAM TEXTILE MILLS ( 55% exports)
• FEROZE TEXTILE MILLS ( 60% exports)
SWOT ANALYSIS
STRENGTHSo Experienced labour and technical workforceo Modern and high tech machineso Friendly and coordinated environment o Authority delegation to managers o Large scale manufacturer- expansion ease
WEAKNESSo Purchase of yarn
OPPORTUNITIESo Cotton is the main cash crop of Pakistan therefore
opportunity to expand their portfolio into their sectors of Textile
THREATSo India, China and Bangladesh are major threats for
overall Textile Industry as their Government policies are stronger
DIVERSIFICATION
• -USA• -UK • -GERMANY• -AUSTRALIA• -NETHERLANDS• -FRANCE• -SOUTH AFRICA• -IRELAND• -UAE• -SPAIN• -BRAZIL
DIFFERENTIATION
Different and Unique in designs, styles and quality
Team of highly skilled fashion designers and artists
Best quality among competitors
STP
• SEGMENTATION: Income• TARGET: Upper Middle and Elite Class• POSITIONING: Beliefs and Values (Quality)• USP: Quality locally and Price Internationally
MARKETING RESEARCH
Own research team Visit Foreign countries after every 3 months Different team for every unit
Trade shows in foreign countriesFrankfurt (Germany)Pamphlets and Brochures are distributedSampling abroadExhibitions local and International
CONCLUSION
Over three decades ago, Afroze Textiles emerged and started to grow...gaining more strength, yielding more output, inspiring more lives, until they reached the top in their field. Yet even at this stage, the nature of growth continues to stimulate their genes. So they move on..and on...