presentation on airtel by nazmin sultana nima
DESCRIPTION
mmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmTRANSCRIPT
Prepared by
Nazmin Sultana Nima
091 0062 030
MKT: 337
Sec.:05
Airtel telecom is one of the fastest growing
GSM mobile company in Bangladesh with
more than 5 million subscribers & coverage
64 districts all over Bangladesh. It is the
largest private integrated company in largest private integrated company in
bangladesh.3rd largest wireless operator in
the world. Airtel has started their journey in
Bangladesh from December, 2010.
Is a strategic business process used to plan,
develop, evaluate coordinated persuasive
brand communication programs with
customers. I am with a new plan of airtel
that is 3G plan in Bangladesh.that is 3G plan in Bangladesh.
Demand for accountabilityDemand for accountability and Measurement of Outcomes
Recognized as a business process
Importance of relevant audience
Recognized as a business process
Multiple relevant audiencesIMC
Promotional program situation analysis
Review of marketing plan
To establish 3G plan in Bangladesh I’m going to explain the 7
steps if IMC.
Analysis of the communications process
Budget determination
Develop integrated marketing communications programs
Integrate and implement marketing communications strategies
Monitor, evaluate and control IMC Program
To build strong network quality all over
Bangladesh through 3G plan, the marketing
plan is to entry in the market with an
innovative idea and objective is to capture
the whole market through its best network the whole market through its best network
system.
� It should create brand value
� Special events
� New web page
� Smooth network promotional adds
� Target market such as all people from every sector like � Target market such as all people from every sector like
office going people, students, rural ppl etc
� Video conference
� Network browsing
� E mail using
3G is a value added service with a strong network service but you may think “What will make it click wit
Tarrif plan:
Airtel has a range of tariff plans for 3G customers, starting with a Tk 10 plan which gives 10 MB of starting with a Tk 10 plan which gives 10 MB of usage for a day. The plans go up to Tk 350 for 1 GB data over 30 days
h users?”.
3G users can use
Video calls
Video conference
Internet
Watch Television sitting any corner of the world.
�Huge license fees to be paid
� Infrastructure setup cost
� Rapidly changing technology
Point of
purchase
Publicity
Packaging
Sales
promotion
Media
Public
relations
Direct
marketing
Interactive
marketing
Special
events
Packaging
Direct
response
Media
Adver-
tising
Point of
PackagingSales
promotion
Direct
response
Media
Adver-Point of
purchase
Publicity
Interactive
marketing
Public
relations
Direct
marketingSpecial
events
Adver-
tising
Ideally the objectives of direct and interactive
marketing are to use customized, up-to-date
and an interactive mode of communication
campaign.
Exhibitions can be organized� Exhibitions can be organized
� Selling role should be strong to explore 3G
system in the market
� Tv shows to be a greater implentation of this
interactive marketing
After placing the effectiveness of the
promotional mix and monitoring all
the measures it will be really very
interesting to the target market to interesting to the target market to
use smooth network and useful
things from Airtel.
As a method for its brand reinforcements,
Airtel has often tied up with TV shows. so at
all with its promotional mix it can explore
this smart idea in Bangladesh.