presentation on application delivery infrastructure

Application Delivery:Application Delivery:The Next Big ThingThe Next Big Thing

April, 2007April, 2007

2© 2007 Citrix Systems, Inc. — All rights reserved

Four announcements on April 9, 2007:

1)App vendors urge customers to focus on App Delivery

2)Citrix unveils App Delivery Infrastructure strategy

3)NEW: Citrix NetScaler 8.0 (Redefining Web App Delivery)

4)NEW: Citrix Desktop Server (Redefining Desktop Delivery)

News Summary


App Vendors Urge Customers to Focus on their Application Delivery Infrastructure


Global Market Forces Driving Change

UserExperience

Declining

ITResponsivenessDeclining


Monitor application experience from end

user’s perspective

Accelerate all apps over the WAN to

branch office users

Ensuring Application Delivery Success

Provide secure single point of

access to all apps

Install Windows apps in datacenter and virtualize or stream to all users

Optimize web apps to improve performance, security and availability

Install Windows OS in datacenter and deliver desktops virtually to office workers

Ap

ps

Use

rs


Citrix Presentation ServerThe Best Way to Deliver Windows Apps

• Debuted in early 1990s

• Cut cost of Windows app by 50-70%

• 60 million users today

• 98% of the Fortune 500


Citrix Application Delivery Infrastructure

Ap

ps

Use

rs

EdgeSight

Monitor End UserExperience

WANScaler

Accelerate Appsto Branch Offices

Citrix Access Gateway

Enable SecureApp Access

Citrix® NetScalerOptimizeWeb Applications

Citrix Presentation ServerVirtualize and StreamWindows Applications

Citrix Desktop ServerDeliver Windows Virtual Desktops

New

New


Citrix NetScaler 8.0The Best Way to Deliver Web Apps

• Brings Web 2.0 experience to enterprise

• Integrates along line-of-sight to end user

• Makes app-specific policy easy


Web 2.0 Reshaping User Expectations of Enterprise Application Experience

Web App Delivery Systems Must:Extend Delivery to the End User

Include Full Bi-Directional App-User Intelligence


Ap

ps

Use

rs

EdgeSight

Monitor End UserExperience

WANScaler

Accelerate Appsto Branch Offices

Citrix Access Gateway

Enable SecureApp Access

Citrix NetScaler 8.0

Integrated Web App Firewall

Integrated SSL VPN

Integrated Performance Monitoring

Full Line-of-Sight Integration to End User


XML...SOAP...HTTP...WSDL...JSON...REST...RSS...AJAX...end-user experience...Mashup...RelTag...SOA...Application Availability...Data theft...RIA...Wiki...Enterprise 2.0

MAC address...Source IP...Destination IP...Source port...Destination port...Ping...OSPF...RIP...BGP...ACL...DNS...Subnet...802.XX...ARP...ICMP...RTT...SYN...ACK...

Keepalive...SNMP...SSH...SSL...MTBF...Latency...

Users Apps

Router Switch Firewall

Application Traffic

Network Traffic

Full App-User Intelligence with AppExpert


XML...SOAP...HTTP...WSDL...JSON...REST...RSS...AJAX...end-user experience...Mashup...RelTag...SOA...Application Availability...Data theft...RIA...Wiki...Enterprise 2.0

MAC address...Source IP...Destination IP...Source port...Destination port...Ping...OSPF...RIP...BGP...ACL...DNS...Subnet...802.XX...ARP...ICMP...RTT...SYN...ACK...

Keepalive...SNMP...SSH...SSL...MTBF...Latency...

Users Apps

Router Switch Firewall

AppExpertPolicy Framework


Users Apps

User

FlowServer

Flow

AppExpert Policy Framework

Application Switching Engine

AppExpert Engine

Application Delivery Networking Platform

Acceleration Availability Security

NetScaler 8.0 Functional Modules

AppC

ompress

EdgeS

ight

AppC

ache

SS

L Acceleration

Content S

witching

Load Balancing

GS

LB

Rew

rite

Application S

ecurity

SS

L VP

N

Advanced A

ccess Control

AppExpert

Visual Policy

Builder

AppExpert

APIs


Citrix Desktop Server 1.0The Best Way to Deliver Windows Desktops

• Delivers desktop OS from datacenter

• Makes desktop migration a snap

• Saves up to 40% on desktop management

• Eliminates most desktop security issues


“400 million corporate desktops will need to be refreshed over the next three years.”

Vista Will Drive Customers to Rethink How they Get Desktops to Office Workers

“Half of all corporate desktop PCs will not be able to run Windows Vista.”

Source: Gartner

“Managing a typical desktop costs companies nearly $5000 per user each year.”


Many Innovative New Technologies Arriving to Address Desktop Challenges


Users Datacenter

DeliveryDeliveryConnectionConnectionOptimizationOptimization

FlexibilityFlexibility

Missing Element is Delivery Infrastructure


Users Datacenter

Citrix Desktop Server

Introducing Citrix Desktop Server


An industry collaboration led by Citrix to establish its industry leadership in this space and to make it easy for businesses to

optimize the delivery of dynamic desktops.

Citrix Dynamic Desktop Initiative


Users Apps

Follow the usersFollow the applications

The Citrix Strategy

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