PRESENTATION ON MICROSOFT

WONDOWS VISTABY:- ANURAG SINGH

SHIVAM CHAURASIA

ADITI SOOD

ANKIT NAWRANG

ANISH KUMAR

KRITIKA SHARMA

FOUNDERS OF MICROSOFT

BILL GATESFOUNDER

PAUL ALLEN FOUNDER

SATYA NADELLACEO

COMPANY PROFILE Microsoft Corporation is an American multinational technology company. Founded by Paul Allen and Bill Gates on April 4, 1975. Headquartered in Redmond, Washington. Develops, manufactures, licenses, supports and sells computer software, consumer

electronics and personal computers and services. Mainly deals in Windows Operating System. IBM uses Microsoft's 16-bit operating system for its first personal computer.  Microsoft and IBM forge a joint development agreement. They launch Windows 1.0 ( first

window based OS) and after that in 1986 Bill gates become youngest billionaire at the age of just 31.

Mission & VisionMission

“Their Mission and values are to help people and businesses throughout the world realize their full potential.”

Vision“A computer on every desk, and in every home.”

"Create experiences that combine the magic of software with the power of Internet services Across a world of devices."

OPERATING SYSTEMSWINDOWS 95WINDOWS 97WINDOWS 98WINDOWS ME WINDOWS NTWINDOWS 2000

WINDOWS XPWINDOWS VISTA WINDOWS 7WINDOWS 8WINDOWS 8.1WINDOWS 10

WINDOWS VISTAWindows Vista is an operating system developed by Microsoft  for use

on personal computers , including home and business desktops, laptops.Launched in the year January 30, 2007Prior to its announcement on July 22, 2005, Windows Vista was known by its codename

“Longhorn”.Microsoft worked on Vista for more than five years, so it came with many new features, such

as improved graphics, new built-in programs, and stronger defences against computer viruses.

The four main editions of Windows Vista are:• Home Basic Edition• Home Premium Edition• Business Edition• Ultimate Edition.

Its Failed!

REASONS OF FAILURENo compatibility with previous windowsSecurity problemConfiguration demand was highSlow speedHigh space requirement of vistaLaunching of apple MAC OSHigh cost of window

STEPS OF PLANNING Goal setting

Developing alternative course of action

Identifying alternative course of action

Evaluating alternative courses

Selecting the best alternative

Implementing the plan

Follow up

PLANNING PREMISES

i. Internal and external premisesii. Controllable, semi-controllable and uncontrollable premisesiii. Tangible and intangible premisesiv. Foreseeable and unforeseeable premises

So the internal premises of Microsoft are:-

1. They need to do proper R&D and according to it make changes in their technology and services.2. They should also have customization in their services so that people can select services which

they want that time.3. They require skilled and techno freak as their employees who have every kind of exposure so

that with time they can bring innovative changes in software.4. They should do research before launching any product so that it doesn’t fail like that happened

in case of Microsoft Windows Vista.

The external premises\competitors of Microsoft are:-

5. Apple (AAPL)6. Google (GOOG)7. SAP8. IBM (IBM) 9. Oracle (ORCL)

STRATEGIES FOR RELAUNCHING

High protectionCompatibility with previous versions of windowsAffordable priceAbility to read data through blu-rayLess space requirement of windowShould have lifetime licenceCompatible drivers

THANK YOU