IS THIS YOUR

PROBLEM

NEED HELP

DO NOT WORRY….‘MULTANI’ IS THE BEST SOLUTION FOR YOUR

PROBLEM

Multani Beauty Soap -Natural Beauty of Your Life

Ingredients

1. Multani soil.2. Fat.3. Essence oil.4. Glycerin .5. Potassium. 6. Silica. 7. Natural preservative. 8. Perfume.

Overview Multani is a Beauty Soap under a toiletries' product start-up – Black Box Pvt. Ltd. Partnership basis- 4 Partners. Initial investment is 20 cores.

S.W.O.T ANALYSIS

STRENGTH: life time selling . Providing both beauty & antiseptic. Low price Available Anti-pollution.

WEAKNESS: Only an urban market phenomenon. New born industry, low market share. Lack of experience.

OPPORTUNITY: In future come up with new product line. Increasing demand. International market place.

THREATS: Soap market is highly competitive. Political instability. Customer retention difficult. Cost of production can increase.

S.T.P. analysisSEGMENTATION

TARGETING

POSITIONING

Segmentation &

Targetinggeographic

Urbanpeople

Rural people

demographic

Age Range: 0 – 12 13 - 45 46+ Male Female

Low income Middle Income high income group

Positioning

Competition Competitor

We will defeat competitor

Differentiation Multani Beauty

Soap

Position

Now It’s Mine.

Positioning

MARKETING MIX

Product

Our product would be offered in 120g pack It will be available in one packs. The design of the product would be attractive. The Unique Selling Proposition (USP) of our product “Multani Beauty Soap” would be that, it will be offered as a beauty soap, with moisturizing in every wash.

Price

MRP: TK.29

PLACE

MANUFACTURER WHOLESALER RETAILER CUSTOMER

CHANNELS OF DISTRIBUTION.

promotion

PROMOTION

Newspapers

Magazine

Radio

Television

Internet ( Social Networking Sites)

Bill boards

Promotional Events

NATURAL BEAUTY IN EVERY WASH

Multani Beauty Soap

Budgeting Plan &

Cost Analysis

Budgeting Plan Particulars Taka

Investment Less: organizing cost

Less: production cost

Less: promotion costBank Balance

20,00,00,000

(2,50,00,000)

17,50,00,000

(17,20,00,000)

30,00,000

_(20,00,000)_

10,00,000

Contents of Planning & Organizing Cost

Particulars Taka

Research and Development Trade License Planning and Controlling Land Plant Machineries

Total Planning & Organizing Cost

20,00,00020,00,00020,00,00080,00,00060,00,000

__50,00,000__2,50,00,000

Calculation of Production Cost

Finished goods = 1,00,00,000 unit Fixed cost = Tk.20,00,000 Variable cost per unit = Tk.17

Total Production Cost, Y = mx + C = 17 1,00,00,000 + 20,00,000 = Tk.17,20,00,000

Contents of Promotion CostParticulars Taka

Newspapers Magazine Radio Television Internet ( Social Networking Sites) Banner Bill boards Promotional Event

Total Promotion Cost

2,00,0003,00,0002,00,0006,50,0001,00,0001,00,0003,00,000

_1,50,000_20,00,000

Wholesaler will get tk.2 profit for per unit sale Retailer will get tk.3 profit for per unit sale

Yearly Revenue (241,00,00,000)=Tk.24,00,00,000Yearly Income (6.651,00,00,000=Tk.6,65,00,000

The End