presentation on persona (by kam$)
DESCRIPTION
This was our 1st presentation among the 3 on Sales course (MKT 401)TRANSCRIPT
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PERSONA
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PRESENTATION ON
SALES MANAGEMENT
PREPARED FOR: Mujahid MohiuddinEast West University
Department of Business Administration
PREPAPRED BY:
Afrida Tasnim Shagoti
ID: 2008-1-10-112
Syaba Tarannum Quader
ID: 2009-1-10-063
Khondokar Kamran Bin Khaled
ID : 2008-1-10-152
Dinuka Sinhabahu
ID: 2007-3-10-071
Shohan Akon SunnyID : 2007
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COMPANY’S AUTOPSY•Persona is one of the most renowned
beauty salons in Bangladesh.
• 1984 marked the birth of Persona
• Managing director of Persona, Kaniz Almas Khan committed to provide world class beauty care services and solutions with the mission “To Be the total lifestyle solution provider”
• Persona Group has 6 concerns and is still expanding.
• Today Persona is a fifty thousand square feet beauty salon and growing
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MAKEOVER MAGIC (SERVICES)
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Hair Applications
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Hair Cuts:Straight Cut
U cut
Diana Cut
Boy Cut
Mushroom Cut
Rahul Cut
Hair Dressing
Hair Wash and Hair Color
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Hand and Foot Care:
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Manicure Pedicure
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Miscellaneous Services:
Elegant Henna Design
Make Up
Waxing
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Quality ServicesFacials
• Quick Facial• Persona Flower Facial• Persona Fruit Facial
Hair skin and treatment: • Hot Oil Massage Only• Anti Hair Fall Treatment• Color Remove Treatment
Hair Re-bondingAFTER
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Premium Services Make Up by KANIZ ALMAS
Bridal Make Up
Party Make Up
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Celebrity Make Over
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Persona Adams
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Beauty Speaks for Men as well!
Hair Cuts & Shaves
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Facial
Pedicure
Manicure
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Hair Color
Hair Re-bonding
Piercing
AFTER
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GROOM make over
HOLUD WEDDING RECEPTION
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The customer segmentation is done by basic factors:
1.Demographic Factors 2.Socio-Economic Factors
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Customer Segments (DEMOGRAPHIC)
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Customer Segments (Socio-Economic)
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Certain Features surrounding the service
• World class cosmetics• Trained beauticians• Beauty experts• Expert massager• Guest beauticians & hair stylists• Hygienic environment• Well designed reception and cash
counter• Entertaining waiting lounge
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• Membership card with 15% discount.• “Happy hours” (Sunday to Wednesday:10 a.m to 12
p.m)• Modish and Trendy Hair cuts at an affordable price.• The spa offered, gives more relaxation and keeps the
body calm and soothing. • The therapies relieve the customers from stress.• offers many kinds of treatments for skin problems.• the manicure and pedicure services provides
cleanliness and smoothness to the nail. • Small stickers or temporary tattoos in different
shapes or symbols add to the nail decor for a truly new look.
• Provides services that make a girl look more enchanting and gorgeous.
• Customers can enjoy an ambient environment.
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Technical Bioscope
Manicure and Pedicure Tools Hair straightner and curler Spa hair treatment machine
Allergy-free Make up kit Facial SteamerFacial Products and Other chemicals
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Price Bridal
service
•Engagement/ Aqd-7000Tk
•Engagement/Aqd by Kaniz Almas- 9000Tk
•Holud- 4500Tk
•Holud by Kaniz Almas- 9000Tk
•Wedding-8000Tk
•Wedding by Kaniz Almas- 12000tk
Facial
•Quick facial: Tk 250
•Persona Flower facial : Tk 450
•Persona Fruit Facial : Tk 650
•Hot Oil massage Tk 450
Hair Applications•Hair Color- 2000+
•Hot Oil massage Tk 250
•Anti hair fall Treatment Tk 1200
•Hair Re-bonding- 7000+
•Hair Cuts- 250-500Tk
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Strategic Business Units Strategic Business Units
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CSR ACTIVITIES
Fashion Show by Facially Disabled People, and make up by Kaniz Almas
Warming Lives of many
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Achievements
The Daily Star and DHL Express honoured Kaniz Almas Khan, managing director of Persona, as the 'outstanding woman in business' at a packed gala function at Sonargaon Hotel in Dhaka on 24th April, 2010
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