presentation on public relations and news realese
TRANSCRIPT
Welcome To My PresentationTopic- Public Relations & News
Realese
Presenter Md. Al-amin Shuvo ID-2014010000353
What Is Public Relation?
• “Public relations is a strategic communication process that builds
mutually beneficial relationships between organizations and their
publics.,,
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The Practice of Public Relations
• Goal: Achieve effective relationships with various audiences to manage the organization’s image and reputation.
• Publics may be external (customers, news media, investment community, general public, government), or internal (investors or employees).
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-Credibility- Low cost- Less clutter-Lead generation-Ability to reach specific groups- Image building
Advantages
- Not completing the
communication Process
- Redundancieswith the
marketing effort
Disadvantages
Advantages and Disadvantages of PR
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PR May Not Work in Concert With Other Communication and Promotion Functions.
Advertising is Primarily Concerned with Enhancing Sales WhilePR is Concerned With Managing the Organization’s Image.
Physical Tasks
PR Operates on Two Levels in Most Firms
Advice to Management
People in Advertising May be Reluctant to Incorporate PR Into Their Planning Since It is Not a Bottom-Line Profit Producer.
The Practice of Public Relations
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Media Use
Advertising PaysPR
Persuades
Control
Advertising – More
PR – Less
Public Relations Differs From Advertising in ThreeImportant Ways:
Credibility
Advertising-Some
PR – MuchMore
Comparing Public Relations and Advertising
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House AdsPrepared by the Organization for Use in
Its Own Publication or One Over Which It Has Some Control.
The Sponsoring Organization Pays for Controlled Media so They Maintain Total Control Over How and When the Message is
Delivered.
Corporate(Institutional)Advertising
Designed to Promote a Corporate Image or Viewpoint.
Public Service Announcements
Ads Designed by Charitable or Civic Organizations for Broadcast Free of
Charge.
News Release
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In-House Publications
Publications Such as Pamphlets, Booklets, and Annual Reports for an Organization’s Own Employees and
Other Publics.
Displays, Exhibits, &
Staged EventsAll Are Used in Both Sales Promotion and PR Programs and Include Open
Houses and Plant Tours.
Speakers, Photographs,
& FilmsMaintaining Visual Contact With the Various Publics is a Big Part of PR.
News Release
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News Release
Primary Medium Used To Deliver PR Messages
to Media EditorsAnd Reporters.
Video News ReleasesContain Video Coverage
That Can be UsedDuring a TV Newscast.
Press Conference
Convening Media RepsTo Make a Statement.
Risky, Because MediaMay Not See Company’sAnnouncement as Being
Real News.
May Distribute Press Kits.
News Release VS Press Conference
The Media, Rather Than the Organization, Controls the Use and Placement of Uncontrolled Media.
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Additional Means for Measuring PR’s Effectiveness
Personal observation and reaction
Matching objectives and results
The team approach
Management by objectives
Public opinion and surveys
Audits