presentation on retail outlet : d-mart
DESCRIPTION
I made this Presentation on my college days as an assignment.TRANSCRIPT
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RETAIL MANAGEMENT
SUBMITTED TO
PROF.KEERTHI MENONSUBMITTED BY
Swati satyal
PROJECT ON
Experience the Convenience
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TAG LINE
Mehnat Humari Bachat Aapki
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INTRODUCTION
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MISSION AND VISIONMISSION
“ TO BE THE LOWEST PRICED RETAILER IN THE AREA OF OPERATION / CITY /
REGION.”
VISIONIT IS OUR CONTINOUS ENDAVOUR TO INVESTIGATE,
IDENTIFY & MAKE AVAILABLE NEW PRODUCT CATEGORIES FOR CUSTOMER’S EVERYDAY USE & AT
THE BEST VALUES THAN ANYBODY ELSE
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D-MART Location Parking Layout Target customers
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IMAGE SET UP
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BRANCHES
Maharashtra
Gujarat
Andhra Pradesh
Karnataka
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CATEGORIES OF PRODUCT
1. Grocery2. Fruits n vegetables3. Daily products4. Personal products
5. Cosmetics6. Medicines7. Fashion accessories8. Garments n many more…
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EXTERIOR DESIGNBaggage counterFood stallsMetal railingMetal detector
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INTERIOR DESIGNGreen colourCeramic tilesSoft hindi musicSpacious and organizedAdequate light for merchandize productSpecial entrance for physically challenged
people.
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MERCHANDISE.
ADVANTAGES
DISADVANTGES
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ADVERTISING & PROMOTION.HoardingsNewspaperPromotion and sales offersSeparate shelf for more discounted products
Separate shelf for newly launched product
The word ‘DISCOUNT’.
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PRICING. EDLP. Minimum 2% to 10% discount. Bundled price. Multiple unit pricing.
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SWOT ANALYSISSTRENGHT:
Lower price Stable image Location Spacious
WEAKNESS: Low brand loyalty Poor space utilization No backing of big corporate house No electronic products Stand alone stores
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OPPORTUNITY: Booming retail sector Avenue food plaza pvt ltd New stores in rural area
THREATS: Competitors Entering of MNC’s in indian market
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RETAIL FORMAT
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SUGGESTIONSAdequate and spacious trail rooms
Adequate shelvesStaff is not well trainedTrolleys Spend more on advertisingThe Ceiling is not appropriately constructed
Monitoring is required
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