Objectives

1. Define new media technologies and their use by adolescents

2. Describe how healthcare organizations are using new media technologies to better serve adolescents

3. Review use of new media technologies to improve immunization rates

4. Consider incorporating new media technologies into your work with youth

1

Text messaging

2

• HPV vaccine completion rates are poor• There are ethnic and SES disparities• Text message reminder program in a variety of 9

clinical sites in NYC for females 9-20 years old

3

Text message reminders to promote human papillomavirus vaccinationElyse Olshen Kharbanda, Melissa S. Stockwell, Harrison W. Fox, Raquel Andres, Marcos Lara, and Vaughn I. RickertVaccine, 2011-03-21, Volume 29, Issue 14, Pages 2537-2541

Objectives

1. Define new media technologies and their use by adolescents

2. Describe how healthcare organizations are using new media technologies to better serve adolescents

3. Review use of new media technologies to improve immunization rates

4. Consider incorporating new media technologies into your work with youth

4

Successful new media strategies

1. Targeted

2. Encourages connection

3. Interactive/participatory

4. Combines a variety of media strategies

5. Optimized for mobile use

5

drj4teenhealth.com@DrJ4TeenHealth

• Started January 2012

• 598 posts

• 7,813 views

• Nutrition and sexual health topics are the most popular

6

1. New media use is ubiquitous

2. Adolescents use new media to access health information

3. Youth-serving organizations are successfully using new media strategies

4. www.drj4teenhealth.com

9

Summary