Recruitment Agency Expo – February 2012

Nikes not trainers Levis not jeans

Google not search engine Starbucks not coffee

Trust and Reputation: Is my career/my business safe in the

hands of these professionals?

Consultant attraction/retention Who are these people?

Exit Creating value

Creates an authoritative image with clients, candidates and potential employees – points of differentiation and added value

Establishes co as a thought leader

Provides credible marketing collateral

Objectivity makes it more powerful than advertising

You need to go out to lunch a lot You need to be friendly with lots of

journalists

•You need to stage press conferences and events•You need to have something exciting to say•You need to drink excessively

Research the media – local and industry

Local media – introduce yourself

Industry media – surveys/piggybacking

Box clever – the halo effect

Antal international – 30 countries – offices mix of wholly owned/jv/and franchise

Well known in local markets but wanted to raise awareness globally

Simple quarterly survey monitoring hiring levels around the world

Limited to four basic questions Carried out by Antal’s own consultants Written report used for marketing Tailored press releases “How to” guide for local offices

Hundreds of pieces of coverage in relevant media – brand recognition on global basis FT ( halo effect) CNN El Mundo Arabian Business South China Morning Post CNBC

New Client wins: UK Netherlands China Poland India M East

20% increase in website traffic

Newsletters Ideal way of promoting your brand on a

regular basis Awards

Great for employer branding/getting on the radar

Internal communication Share the good news – make people

proud

LinkedIn How visible are you as a brand on Linked In?

Is your profile 100% complete and is it optimised?

How often do you use your status update?

If you have a blog have you sucked it into your profile?

How many groups have you joined/set up?

Blogs Allows you to become the media yourself

Establishes you as a source of information

Positions you as thought leaders

Great for SEO

Promote through LI,FB, Twitter, e-mail sign off

Facebook Facebook pages great way to build

communities Clients/candidates/potential employees Euro London Appointments:▪ Set up FB page and within three months:▪ 152% increase in website traffic from

Facebook▪ Over 1400 followers now engaging with

the brand

Twitter Love it or hate it or just don’t understand it?

It’s not about your personal life – it’s about knowledge sharing and engaging

If you do nothing else use it as a listening tool

Viral nature can harm a brand in seconds

Use PR to leverage your brand Think about ways to drip feed your brand

to the market

Don’t hope social media will just go away – you are missing out!

Interact with us:

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www.bluesky-pr.net tracey@bluesky-pr.net