presentation sco
TRANSCRIPT
S. C. O.3 Secret Letters That Transformed Viral Marketing into
a 6 Figure Biz for Me
Wednesday, March 23, 2011
The Foundation...
Wednesday, March 23, 2011
Channel Infancy
Wednesday, March 23, 2011
Whenever there's a new marketing channel,
there's a lot of unbridled excitement
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A lot of bandwagon-hopping but not enough
quality info
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The result is a lot of noise but not enough
signal
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Email MarketingSearch
Social Media
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Viral Marketing was once an infant
Wednesday, March 23, 2011
A sign of maturity is science
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Measurements, analytics and best practices
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Email has CRM. Search has SEO.
Social Media has SMO.
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Viral Marketing Has SCO...
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Social Content Optimization
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The science of manufacturing content
with the maximum chance of going viral.
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It created a 6 figure biz for me
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3 Keys to Lucrative SCO
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1) Piggyback on trends through Creation and
Curation
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2) Study what works and give your target audience more of it
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3) Master the art of the Incongruent Story
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How are you going to use SCO today?
Wednesday, March 23, 2011